At a Glance
- Tasks: Build relationships, deliver training, and run events to drive brand awareness and sales.
- Company: Cazcabel Tequila is a leading premium tequila brand in the UK, focusing on trade and consumer engagement.
- Benefits: This full-time role offers flexibility for hybrid working and collaboration with a national team.
- Other info: The role requires daily trade engagement across London and the South East.
- Why this job: Join a dynamic team to shape the future of a benchmark premium tequila brand in London.
- Qualifications: High-energy, well-connected individuals with a passion for hospitality and drinks culture are essential.
The predicted salary is between 30000 - 40000 £ per year.
Love premium tequila, brilliant hospitality and great bars? Cazcabel Tequila is one of the best-performing tequila brands in the UK — and 2026 is a landmark year as we invest heavily in building the benchmark premium tequila brand for both trade and consumers. We’re looking for a high-energy, well-connected Brand Ambassador to own London driving brand awareness, trade advocacy and sales through trade engagement, education and engaging consumer experiences. This is a hands-on role requiring energy, charisma, and a passion for hospitality and drinks culture.
With a large account base, you’ll need to be out in the trade every day where you’ll be meeting customers, running events, training sessions, and attending industry events whilst keeping abreast of customer conversations, business-essential admin and reporting. You will join a national brand ambassadorial team of four, taking responsibility for London and the South East whilst working closely with the Proof Drinks sales and marketing teams.
What You’ll Be Doing
- This is not a desk job. You’ll be out in the trade daily:
- Building relationships with bartenders, venues, and key accounts
- Delivering engaging tequila training and brand storytelling sessions
- Running tastings, takeovers, and high-impact events
- Driving distribution (sales) and supporting rate of sale in existing accounts
- Creating standout activations that get Cazcabel off the back bar and into drinks
- Representing the brand at trade shows, events, and on social
This is a full-time, hybrid role based in the London Area, United Kingdom, with some flexibility for working from home. You’ll work closely with both the marketing and sales teams, acting as a key driver of growth in your region. The Brand Ambassador will represent the brand across on-trade and off-trade accounts, building strong relationships with bar teams, retailers, distributors, and key stakeholders.
Day-to-day responsibilities include visiting accounts in London and the South East, hosting brand trainings and tastings, executing in-venue activations, and ensuring brand visibility through POS, menu listings, and digital presence. The role involves supporting and implementing trade marketing campaigns, attending industry events and festivals, and acting as the local brand expert and storyteller for Cazcabel Tequila. The Brand Ambassador will also gather market feedback, report on competitor activity, and collaborate closely with the sales and marketing teams to drive brand awareness, volume, and advocacy.
Essential Experience
Brand Ambassador – Cazcabel Tequila (London & South East) employer: Proof Drinks
Cazcabel Tequila is investing heavily in brand development for 2026, aiming to set benchmarks in the premium tequila market. Located in London, the team consists of four brand ambassadors who work closely with sales and marketing teams to enhance brand visibility and engagement.
