At a Glance
- Tasks: Lead global marketing strategies for innovative educational technology products.
- Company: Join a mission-driven edtech leader transforming learning and collaboration worldwide.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on diversity, inclusion, and sustainability.
- Why this job: Make a positive impact on education and communities through technology.
- Qualifications: 5-7 years in product marketing with strong storytelling and collaboration skills.
The predicted salary is between 56700 - 69300 £ per year.
At Promethean, we're on a mission to transform the way people learn and collaborate around the world. For over 25 years, we've been empowering educators, innovators, and business leaders with our award-winning interactive displays and software solutions that transform learning and workspaces into connected, creative environments. Our company is rooted in our values, igniting a culture that fosters collaboration and innovation, as well as promoting an inclusive environment.
As a global leader in edtech, we are also passionate about four key areas where we can make a difference: growing access to technology for underserved communities, encouraging our employees to take an active role in improving our world, promoting diversity and inclusion, and reducing our carbon footprint. Discover more about our corporate social responsibility initiatives.
As a member of #TeamPromethean, you'll have the opportunity to change lives with technology and directly impact education and the workplace for countless people every day. If you're passionate about education, collaboration, and making a positive global impact, we want to hear from you. Join us on our mission to transform the world, one student, one teacher, and one community at a time.
The Program Manager, Product Marketing leads the strategic global go-to-market efforts for Promethean’s diverse portfolio of hardware and software solutions across the Education, Higher Education (HED), and Workplace sectors and Public Sector markets, including federal, state, and local government. This Sr. Product Marketer draws on market and user research to craft differentiated messaging that clearly articulates the value of Promethean solutions for the customer and evangelises those stories to relevant internal and external audiences, including sales, marketing, channel, and buyers across multiple product categories and geographies.
The Sr. Product Marketing Manager partners with Product Management to develop the GTM strategy and supporting initiatives for products across the portfolio, Marketing to execute on initiatives that support the strategy, and Sales Enablement to ready the field. The ideal candidate will bring deep experience in B2B technology marketing, strong storytelling and positioning skills, and a proven ability to manage complex product portfolios in a matrixed, global organization.
- Develop a deep understanding of Promethean solutions as well as targeted buying and user personas, market dynamics.
- Lead product launches and lifecycle marketing across global markets, coordinating with product management, sales, and regional marketing teams.
- Craft differentiated positioning, messaging, and product narratives that translate the product functionality and benefits into what matters and breaks through target audience ecosystem.
- Build compelling and impactful customer-ready content, collateral, and sales tools as part of an evergreen core content BOM.
- Work cross-functionally to create compelling and engaging storytelling product demos, videos, webinars, and other interactive digital content that articulate the value and capabilities of Promethean’s solutions.
- Work cross-functionally with sales, marketing, channel partners, and other GTM teams to drive innovative awareness and demand campaigns.
- Collaborate with regional teams to develop tailored strategies that resonate with local audiences while adhering to a cohesive global vision.
- Lead competitive analysis to uncover feature differentiators, pricing models, and market gaps. Translate these insights into actionable messages that decisively position our solution against key competitors.
- Manage assigned products throughout their complete life cycle, from launch to maturity and end-of-life transitions.
- Partner closely with product management and sales to develop differentiated value propositions, pricing, and packaging.
- Identify, prioritize, and conduct competitive and market research using qualitative, quantitative, and voice-of-customer to impact product and GTM strategy.
- Ability to use performance metrics, customer feedback, and market data to optimize messaging and enablement.
- Skilled in translating technical features into compelling customer and partner narratives.
- Initiate internal readiness so that internal stakeholders can support Promethean’s global sales and partner channel through enablement that builds confidence and competency.
Perform other duties as assigned or opportunity arises.
5-7+ years of experience in product marketing, marketing communications, and sales and partner enablement.
Bachelor’s degree.
Proven track record of strong cross-organizational collaboration and partnership.
Proven success managing global product portfolios across hardware and software in K-12, HED and workplace sectors.
Experience managing technology partner programs or business development.
Demonstrated messaging, positioning, and storytelling chops, with experience crafting compelling marketing content and launching/growing innovative products and services.
Strong problem-solving skills with analytical orientation, critical thinking, and data-driven decision making.
Experience in product lifecycle management.
Competitive analysis or any other protected classifications or characteristics under applicable local laws. In addition, Promethean values privacy and the protection of personal information. For information regarding personal information we collect and our use of such data please see our privacy policy.
Please contact recruiting@prometheanworld.com if you have an accessibility request at any point during the hiring process.
Program Manager, Product Marketing employer: Prometheanworld
Promethean is an exceptional employer that champions innovation and collaboration in the edtech sector, offering a vibrant work culture where employees are empowered to make a meaningful impact on education worldwide. With a strong commitment to diversity, inclusion, and corporate social responsibility, team members enjoy ample opportunities for professional growth while contributing to initiatives that enhance access to technology for underserved communities. Located in a dynamic environment, Promethean fosters a supportive atmosphere that encourages creativity and teamwork, making it an ideal place for passionate individuals looking to drive positive change.
StudySmarter Expert Advice🤫
We think this is how you could land Program Manager, Product Marketing
✨Dive into Digital Learning Communities
Join online forums and communities focused on digital education, like EdTech Meetups or LinkedIn groups. Engage actively—share ideas and insights, and you'll not only learn a ton but also connect with potential employers and thought leaders in the industry.
✨Showcase Your Teaching Skills
Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like Prometheanworld looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
✨Utilise University Career Services
If you're still in education or have access to an alumni network, make the most of your university's career services. They often have exclusive job listings and workshops tailored to students wanting to break into full-time roles in education technology.
✨Apply Directly Via Company Websites
When you come across roles like Program Manager, Product Marketing at Prometheanworld, make sure to apply directly through their website. It not only shows you're serious but sometimes you'll find positions listed there that may not be on job boards yet. Keep an eye on those!
We think you need these skills to ace Program Manager, Product Marketing
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Prometheanworld, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Prometheanworld and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Prometheanworld
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Prometheanworld might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Prometheanworld.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
