At a Glance
- Tasks: Lead global marketing strategies for innovative educational technology products.
- Company: Join Promethean, a leader in transforming education through technology.
- Benefits: Enjoy competitive salary, private medical insurance, and generous leave policies.
- Other info: Dynamic, inclusive culture with opportunities for growth and development.
- Why this job: Make a real impact on education and collaboration worldwide.
- Qualifications: 5-7 years in product marketing with strong storytelling skills.
The predicted salary is between 57500 - 79000 £ per year.
At Promethean, we're on a mission to transform the way people learn and collaborate around the world. For over 25 years, we've been empowering educators, innovators, and business leaders with our award-winning interactive displays and software solutions that transform learning and workspaces into connected, creative environments.
Our company is rooted in our values, igniting a culture that fosters collaboration and innovation, as well as promoting an inclusive environment. As a global leader in edtech, we are also passionate about four key areas where we can make a difference: growing access to technology for underserved communities, encouraging our employees to take an active role in improving our world, promoting diversity and inclusion, and reducing our carbon footprint.
As a member of #TeamPromethean, you'll have the opportunity to change lives with technology and directly impact education and the workplace for countless people every day. If you're passionate about education, collaboration, and making a positive global impact, we want to hear from you.
The Program Manager, Product Marketing leads the strategic global go-to-market efforts for Promethean’s diverse portfolio of hardware and software solutions across the Education, Higher Education (HED), and Workplace sectors and Public Sector markets, including federal, state, and local government.
This Sr. Product Marketer draws on market and user research to craft differentiated messaging that clearly articulates the value of Promethean solutions for the customer and evangelises those stories to relevant internal and external audiences, including sales, marketing, channel, and buyers across multiple product categories and geographies.
The ideal candidate will bring deep experience in B2B technology marketing, strong storytelling and positioning skills, and a proven ability to manage complex product portfolios in a matrixed, global organization.
- Develop a deep understanding of Promethean solutions as well as targeted buying and user personas, market dynamics.
- Lead product launches and lifecycle marketing across global markets, coordinating with product management, sales, and regional marketing teams.
- Craft differentiated positioning, messaging, and product narratives that translate the product functionality and benefits into what matters and breaks through target audience ecosystem.
- Build compelling and impactful customer-ready content, collateral, and sales tools as part of an evergreen core content BOM.
- Work cross-functionally to create compelling and engaging storytelling product demos, videos, webinars, and other interactive digital content that articulate the value and capabilities of Promethean’s solutions.
- Work cross-functionally with sales, marketing, channel partners, and other GTM teams to drive innovative awareness and demand campaigns.
- Collaborate with regional teams to develop tailored strategies that resonate with local audiences while adhering to a cohesive global vision.
- Lead competitive analysis to uncover feature differentiators, pricing models, and market gaps. Translate these insights into actionable messages that decisively position our solution against key competitors.
- Manage assigned products throughout their complete life cycle, from launch to maturity and end-of-life transitions.
- Partner closely with product management and sales to develop differentiated value propositions, pricing, and packaging.
- Identify, prioritize, and conduct competitive and market research using qualitative, quantitative, and voice-of-customer to impact product and GTM strategy.
- Ability to use performance metrics, customer feedback, and market data to optimize messaging and enablement.
- Skilled in translating technical features into compelling customer and partner narratives.
- Initiate internal readiness so that internal stakeholders can support Promethean’s global sales and partner channel through enablement that builds confidence and competency.
- Perform other duties as assigned or opportunity arises.
5-7+ years of experience in product marketing, marketing communications, and sales and partner enablement.
Bachelor’s degree.
Proven track record of strong cross-organizational collaboration and partnership.
Proven success managing global product portfolios across hardware and software in K-12, HED and workplace sectors.
Experience managing technology partner programs or business development.
Demonstrated messaging, positioning, and storytelling chops, with experience crafting compelling marketing content and launching/growing innovative products and services.
Strong problem-solving skills with analytical orientation, critical thinking, and data-driven decision making.
Experience in product lifecycle management, competitive analysis & positioning.
Excellent written communication and presentation skills.
Motivated, driven and self-starting attitude.
Ability to work in a fast-paced, global and collaborative setting that requires you to take initiative, manage time effectively, and persuade others to get buy-in from other teams.
Requires some domestic and international travel, up to 10-20% of the time.
Base Range: £57,500 - £78,980 + Bonus Eligible.
Promethean provides a comprehensive and competitive benefits package that offers the flexibility and security to thrive both inside and outside of work.
- Private Medical Insurance
- Life Assurance
- Pension Program
- Parental Leave Program
- In addition to 26 days of paid annual leave plus bank holidays, Promethean offers the following paid leave:
- Birthday day off
- Multicultural day off
- Two Volunteering Days
- Well-Being Programs (For example, company-wide health challenges)
- Reward and Recognition Program
- And more!
Promethean, Inc. maintains a drug-free workplace. Promethean is honoured to be an equal opportunity workplace. We realise that by creating teams rich in diverse thoughts and experiences, our people, company and customers are free to thrive. We are committed to providing equal employment opportunities regardless of race, colour, national origin, religion, creed, genetic information, sex (including pregnancy, sexual orientation or gender identity), age, marital status, disability, military or veteran status; or any other protected classifications or characteristics under applicable local laws.
In addition, Promethean values privacy and the protection of personal information. For information regarding personal information we collect and our use of such data please see our privacy policy.
Please contact recruiting@prometheanworld.com if you have an accessibility request at any point during the hiring process.
Program Manager, Product Marketing in Clitheroe employer: Prometheanworld
Promethean is an exceptional employer that champions innovation and collaboration in the edtech sector, offering a vibrant work culture where employees are empowered to make a meaningful impact on education worldwide. With a strong commitment to diversity, inclusion, and corporate social responsibility, team members enjoy ample opportunities for professional growth while contributing to initiatives that enhance access to technology for underserved communities. Located in a dynamic environment, Promethean fosters a supportive atmosphere that encourages creativity and teamwork, making it an ideal place for passionate individuals looking to drive positive change.
StudySmarter Expert Advice🤫
We think this is how you could land Program Manager, Product Marketing in Clitheroe
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Prometheanworld and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Prometheanworld are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Prometheanworld on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Program Manager, Product Marketing in Clitheroe
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Prometheanworld. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Prometheanworld:Show us that you’ve done your homework! In your application, briefly mention what you admire about Prometheanworld’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Prometheanworld
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Prometheanworld will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Prometheanworld, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
