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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns for major HR events and engage with diverse audiences.
- Company: Join ProMedia Group, a dynamic multimedia company with a vibrant team culture.
- Benefits: Enjoy a competitive salary, 28 days leave, and a comprehensive benefits package.
- Why this job: Make an impact in the HR community while developing your marketing skills.
- Qualifications: Bring your creativity, organisation, and communication skills to the table.
- Other info: Be part of a fun team with inspiring training sessions and legendary events.
The predicted salary is between 24000 - 28000 £ per year.
The People Division, part of ProMedia Group, delivers a diverse portfolio of market-leading digital content and live events for the HR community. Alongside serving generalist HR professionals, we produce specialist products for those working in Recruitment, Employee Benefits, Global Mobility, and Occupational Health & Wellbeing.
We’re looking for someone hands-on to deliver high-impact campaigns across four flagship events: Employee Benefits Live (confex), Employee Benefits Awards, RAD Awards and Personnel Today Awards. You’ll lead campaign execution across email, social and web, while supporting other brands within the People portfolio.
What You’ll Do
- Execute multi-channel marketing campaigns (email, social, website)
- Plan, write, build and optimise email campaigns (segmentation, testing, scheduling)
- Create and manage organic and paid social campaigns (including PPC)
- Update and maintain event and community websites (WordPress)
- Design digital and print marketing assets (ads, emails, on-site materials)
- Support event delivery on-site
- Use data to drive attendance, entries, engagement and revenue
Your Focus
- Primary: Drive confex attendance, awards entries and event attendance.
- Secondary: Support sales, editorial and data growth across the wider People portfolio, including Personnel Today, Employee Benefits and FEM.
Systems You’ll Use
- Campaign Master, Pardot, Salesforce, WordPress, Evessio, LinkedIn, Sendible, Adobe Suite, Google Analytics, Google Tag Manager, Madgex, and AI tools.
Qualifications
- Ambitious & proactive – ideas-driven and keen to grow
- Highly organised – able to juggle multiple live campaigns
- Strong communicator – keeps stakeholders informed
- Excellent copywriter – adaptable across brand voices
- Design-savvy – confident with Adobe Suite
- Data-driven – comfortable with segmentation and performance tracking
- Event marketing experience preferred
Additional Information
- Salary: £30,000-£35,000 per annum dependant on experience
- Comprehensive benefits package
- 28 days annual leave (with 3 days taken over Christmas)
And just as important: you’ll become part of a team and company that not only works hard, but also enjoys spending time together. From inspiring training sessions and team activities to our legendary Summer and X-mas Events, there’s plenty to look forward to.
About ProMedia Group
ProMedia Group is a leading multimedia company with offices in, among others, Rotterdam, Antwerp, and London. Since our founding in 2010, we have grown into an organisation with 25 trade publications, events, exhibitions, and livestreams, reaching more than 2 million professionals every month.
Submit your cover letter and CV, we’d love to hear from you.
Contact
Want to know more? Contact our HR team via. We look forward to your response!
Events Marketing Executive in Sutton Coldfield employer: ProMedia Group
Contact Detail:
ProMedia Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Events Marketing Executive in Sutton Coldfield
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meet-ups to connect with people in the HR and events marketing space. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, social media posts, and any event materials you've designed. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like ProMedia Group, and express your interest in working with them. A friendly email can go a long way!
✨Tip Number 4
Utilise our website! Check out the latest job openings at StudySmarter and apply directly through us. We’re always on the lookout for passionate individuals who want to make an impact in the events marketing world.
We think you need these skills to ace Events Marketing Executive in Sutton Coldfield
Some tips for your application 🫡
Show Your Passion: When writing your cover letter, let your enthusiasm for events marketing shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about the role and the impact you can make!
Tailor Your CV: Make sure your CV is tailored to the Events Marketing Executive position. Highlight relevant experience, especially in multi-channel campaigns and event marketing. We love seeing how your skills align with what we do!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at ProMedia Group
✨Know Your Campaigns
Before the interview, dive deep into the events and campaigns that ProMedia Group runs. Familiarise yourself with Employee Benefits Live and the RAD Awards. Being able to discuss these events and suggest ideas for future campaigns will show your enthusiasm and understanding of their needs.
✨Show Off Your Skills
Prepare to showcase your experience with tools like Pardot, Salesforce, and Adobe Suite. Bring examples of past campaigns you've executed, especially those that involved email and social media. This will help demonstrate your hands-on approach and how you can contribute to their multi-channel marketing efforts.
✨Be Data-Driven
Since the role requires a data-driven mindset, come prepared with examples of how you've used data to drive campaign success in the past. Discuss segmentation strategies or performance tracking methods you've employed, as this will resonate well with their focus on driving attendance and engagement.
✨Engage with the Team Spirit
ProMedia Group values teamwork and a fun work environment. During the interview, express your excitement about being part of a collaborative team. Share any experiences where you contributed to team activities or events, as this will align with their culture of enjoying time together while working hard.
