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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns for major HR events and engage with diverse audiences.
- Company: Join ProMedia Group, a dynamic multimedia company with a vibrant culture.
- Benefits: Enjoy a competitive salary, 28 days leave, and a comprehensive benefits package.
- Why this job: Make an impact in the HR community while developing your marketing skills.
- Qualifications: Bring your creativity, organisation, and communication skills to the table.
- Other info: Experience a fun, entrepreneurial environment with great team activities and events.
The predicted salary is between 30000 - 35000 £ per year.
The People Division, part of ProMedia Group, delivers a diverse portfolio of market-leading digital content and live events for the HR community. Alongside serving generalist HR professionals, we produce specialist products for those working in Recruitment, Employee Benefits, Global Mobility, and Occupational Health & Wellbeing.
We are looking for someone hands-on to deliver high-impact campaigns across four flagship events: Employee Benefits Live (confex), Employee Benefits Awards, RAD Awards and Personnel Today Awards. You will lead campaign execution across email, social and web, while supporting other brands within the People portfolio.
What You’ll Do
- Execute multi-channel marketing campaigns (email, social, website)
- Plan, write, build and optimise email campaigns (segmentation, testing, scheduling)
- Create and manage organic and paid social campaigns (including PPC)
- Update and maintain event and community websites (WordPress)
- Design digital and print marketing assets (ads, emails, on-site materials)
- Support event delivery on-site
- Use data to drive attendance, entries, engagement and revenue
Your Focus
- Primary: Drive confex attendance, awards entries and event attendance.
- Secondary: Support sales, editorial and data growth across the wider People portfolio, including Personnel Today, Employee Benefits and FEM.
Systems You’ll Use
- Campaign Master, Pardot, Salesforce, WordPress, Evessio, LinkedIn, Sendible, Adobe Suite, Google Analytics, Google Tag Manager, Madgex, and AI tools.
Qualifications
- Ambitious & proactive – ideas-driven and keen to grow
- Highly organised – able to juggle multiple live campaigns
- Strong communicator – keeps stakeholders informed
- Excellent copywriter – adaptable across brand voices
- Design-savvy – confident with Adobe Suite
- Data-driven – comfortable with segmentation and performance tracking
- Event marketing experience preferred
Additional Information
At ProMedia, you will step into an entrepreneurial and dynamic environment where you will quickly feel at home. You will start with a clear, personal onboarding programme to get to know our brands, teams and way of working. After that, you will quickly take responsibility, because we value initiative and ownership.
Salary: £30,000-£35,000 per annum dependant on experience
Comprehensive benefits package
- 28 days annual leave (with 3 days taken over Christmas)
And just as important: you will become part of a team and company that not only works hard, but also enjoys spending time together. From inspiring training sessions and team activities to our legendary Summer and X-mas Events, there’s plenty to look forward to.
About ProMedia Group
ProMedia Group is a leading multimedia company with offices in, among others, Rotterdam, Antwerp, and London. Since our founding in 2010, we have grown into an organisation with 25 trade publications, events, exhibitions, and livestreams, reaching more than 2 million professionals every month.
Submit your cover letter and CV, we would love to hear from you.
Want to know more? Contact our HR team via [contact information]. We look forward to your response.
Events Marketing Executive employer: ProMedia Group
Contact Detail:
ProMedia Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Events Marketing Executive
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the HR and events marketing space. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, social media posts, and any event materials you've designed. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like ProMedia Group, and express your interest in working with them. A friendly email can go a long way!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at ProMedia Group.
We think you need these skills to ace Events Marketing Executive
Some tips for your application 🫡
Show Your Passion: When writing your cover letter, let your enthusiasm for events marketing shine through! We want to see that you’re genuinely excited about the role and how you can contribute to our flagship events.
Tailor Your CV: Make sure your CV highlights relevant experience in multi-channel marketing campaigns. We love seeing specific examples of your work, especially if you've used tools like Pardot or Salesforce!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to spot. Use bullet points if it helps!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at ProMedia Group
✨Know Your Campaigns
Before the interview, dive deep into the events and campaigns that ProMedia Group runs. Familiarise yourself with Employee Benefits Live and the RAD Awards. Being able to discuss these events and suggest ideas for future campaigns will show your enthusiasm and understanding of the role.
✨Show Off Your Skills
Prepare a portfolio showcasing your previous work in event marketing, especially any multi-channel campaigns you've executed. Highlight your experience with tools like Adobe Suite and Google Analytics, as well as any successful email or social media campaigns you've led. This will give you a chance to demonstrate your hands-on experience.
✨Be Data-Driven
Since the role requires using data to drive attendance and engagement, come prepared with examples of how you've used data in past roles. Discuss specific metrics you tracked and how they influenced your campaign strategies. This will illustrate your analytical skills and ability to make informed decisions.
✨Engage with the Team Spirit
ProMedia Group values teamwork and a fun work environment. During the interview, express your excitement about being part of a collaborative team. Share experiences where you contributed to team success or participated in team-building activities. This will resonate well with their company culture.
