At a Glance
- Tasks: Support and execute exciting marketing events and campaigns for a leading IT services firm.
- Company: Join a global IT services company driving digital transformation.
- Benefits: Enjoy private healthcare, generous holidays, hybrid working, and professional development.
- Other info: Flexible hybrid work environment with great career growth opportunities.
- Why this job: Make an impact in B2B marketing while collaborating with top tech partners.
- Qualifications: 2+ years in marketing, strong event coordination, and digital campaign experience.
The predicted salary is between 30000 - 40000 £ per year.
We are seeking a Marketing Executive (Events & Campaigns) to support the execution of marketing activity across events, partner go‑to‑market (GTM) initiatives and integrated campaigns for the UK practice of a Global IT Services firm. This is a hands‑on role with a strong focus on delivering high‑quality events while supporting broader marketing efforts across digital channels, content and paid media. You will work closely with marketing leadership, sales teams and partners to deliver activity that contributes directly to pipeline generation and business growth.
Prolifics helps organisations accelerate digital transformation through cloud, data, AI, integration and application modernisation services. We partner with leading technology providers to deliver high‑impact solutions for enterprise clients. Our UK marketing team plays a key role in driving growth through partner‑led go‑to‑market initiatives, targeted campaigns and high‑impact events.
Key Responsibilities- Events & Onsite Delivery
- Support end‑to‑end planning and execution of executive events, partner events, trade shows, webinars and conferences
- Coordinate venues, suppliers, logistics, registrations and attendee communications
- Provide onsite support including setup, branding, delegate management and speaker coordination
- Ensure smooth delivery of events including issue resolution and stakeholder support
- Support pre‑event outreach and post‑event follow‑up to maximise engagement and pipeline impact
- Campaign & Partner GTM Support
- Execute partner go‑to‑market initiatives and practice‑level campaigns
- Support delivery across email, website, social media and paid channels
- Assist with LinkedIn and Google Ads campaigns including copy, targeting and optimisation
- Coordinate campaign execution with sales teams and offshore marketing colleagues
- Support list management, segmentation and campaign tracking
- Content & Digital Execution
- Create and manage content for websites, blogs, landing pages, email campaigns and social media
- Support website updates and CMS publishing
- Coordinate development of collateral including case studies, presentations and brochures
- Support thought leadership initiatives such as podcasts, video content and customer stories
- Ensure content aligns with brand guidelines and campaign objectives
- Marketing Operations & Reporting
- Use HubSpot for campaign execution, reporting, contact management and tracking
- Maintain campaign hygiene including lists, UTMs, forms and dashboards
- Support targeting and prospecting using tools such as Cognism
- Track and report on performance across campaigns, events and channels
- Use AI tools responsibly to support research, content and campaign execution
- Stakeholder Collaboration
- Work closely with marketing leadership, sales teams, partners and offshore colleagues
- Manage multiple priorities across events, campaigns and content delivery
- Support broader UK marketing initiatives and ad hoc projects as required
- Essential
- 2+ years’ experience in marketing, ideally within a B2B environment
- Experience using CRM platforms (HubSpot strongly preferred)
- Strong event coordination and organisational skills
- Excellent written communication and copywriting ability
- Experience supporting digital marketing campaigns across email, web and social
- Experience with paid media platforms such as LinkedIn Campaign Manager or Google Ads
- Strong attention to detail and a data‑driven mindset
- Desirable
- Experience in IT services, SaaS or professional services
- Exposure to executive events, roundtables or trade shows
- Experience supporting content such as podcasts, video or thought leadership
- Familiarity with GA4, Canva or Adobe Creative Suite
- Experience with partner marketing or MDF‑backed campaigns
This role aligns to UK business hours, with flexibility required for event days and webinars. Hybrid working is supported, with a mix of office (3 days) and remote work between our offices in Farringdon and Borehamwood, to suit.
BenefitsProlifics offers a competitive benefits package designed to support employee wellbeing and development. Benefits include:
- Private healthcare
- Pension scheme
- Generous holiday allowance plus bank holidays
- Hybrid working arrangements
- Life assurance and income protection
- Professional development and training opportunities
B2B Marketing Executive: Events & Campaigns employer: Prolifics Inc
Prolifics is an exceptional employer that prioritises employee wellbeing and professional growth, offering a competitive benefits package including private healthcare, a pension scheme, and generous holiday allowances. With a dynamic work culture that embraces hybrid working arrangements between our Farringdon and Borehamwood offices, employees are empowered to thrive in a collaborative environment while contributing to impactful marketing initiatives that drive digital transformation for enterprise clients.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Executive: Events & Campaigns
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with potential employers and fellow marketers. Don’t be shy—introduce yourself and share your passion for B2B marketing!
✨Tip Number 2
Leverage LinkedIn to showcase your skills and experience. Share relevant content, engage with industry leaders, and don’t forget to update your profile to reflect your latest achievements in event coordination and digital campaigns.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals, especially in executing high-impact events and driving pipeline generation.
✨Tip Number 4
Apply through our website for the best chance of landing that role! Tailor your application to highlight your event management skills and digital marketing experience, making it clear why you’re the perfect fit for the team.
We think you need these skills to ace B2B Marketing Executive: Events & Campaigns
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the B2B marketing role. Highlight your experience with events, campaigns, and any relevant tools like HubSpot. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about marketing and how your past experiences make you a great fit for our team. Keep it engaging and relevant to the job description.
Showcase Your Event Experience:Since this role focuses heavily on events, don’t forget to showcase any relevant experience you have in planning and executing events. Share specific examples of successful events you’ve been part of and the impact they had.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Prolifics Inc
✨Know Your Events Inside Out
Make sure you research the types of events the company has hosted in the past. Familiarise yourself with their key partners and the themes of their campaigns. This will help you demonstrate your understanding of their marketing strategy and how you can contribute to future events.
✨Showcase Your Digital Savvy
Since this role involves digital marketing, be prepared to discuss your experience with CRM platforms like HubSpot and any paid media campaigns you've managed. Bring examples of successful campaigns you've executed, including metrics that showcase your impact on engagement and pipeline generation.
✨Prepare for Stakeholder Collaboration Questions
Expect questions about how you’ve worked with different teams in the past. Think of specific examples where you coordinated with sales or marketing leadership to deliver successful campaigns or events. Highlight your communication skills and ability to manage multiple priorities.
✨Bring Your Creative Ideas
This role requires a strong focus on content creation and thought leadership. Come prepared with ideas for potential campaigns or event themes that align with the company's goals. Show your enthusiasm for creating engaging content that resonates with their target audience.
