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- Tasks: Lead product marketing, manage a team, and shape messaging for AI and research customers.
- Company: Prolific is revolutionising AI with human data infrastructure.
- Benefits: Competitive salary, remote work, and a mission-driven culture.
- Why this job: Join us at the forefront of AI innovation and make a real impact.
- Qualifications: 7+ years in product marketing, with strong leadership and communication skills.
- Other info: Dynamic environment with opportunities for groundbreaking research.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that’s reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it’s the quality and diversity of human-generated data that truly differentiates products and models.
The role involves running product marketing as a discipline at Prolific. You’ll own how we position, message, and launch our products and participant capabilities to AI and Research customers – packaging platform, participant supply, and services into coherent solutions that land across very different buying contexts. This is a player‑coach role. You’ll manage a team of three PMMs – each embedded in different parts of the business – while staying operational on the highest‑stakes positioning and launches. You’ll be the connective tissue between Product, Sales, and the vertical marketing teams, ensuring we speak with one voice about what Prolific does and why it matters. You’ll need to operate across very different buying contexts: technical AI teams evaluating data integration pipelines, academics navigating data quality and funding questions, and enterprise buyers building business cases. If you’re energised by growing a PMM function in a world of complexity, this will be a good fit.
What you’ll be doing in the role:
- Lead and develop a team of 3 PMMs, setting direction, removing blockers, and building their craft across positioning, launches, and sales enablement.
- Own Prolific's product positioning and messaging architecture – the foundational narratives that vertical teams and sales build on.
- Build and run the product launch framework: the process, the templates, the cross‑functional coordination that makes launches predictable and effective.
- Own solutions packaging and go‑to‑market strategy for combination of platform, participants and services.
- Partner with Product leadership to shape roadmap priorities based on market signal and competitive positioning.
- Work directly with Sales leadership to understand what’s landing in deals, what’s not, and translate that into better narratives and sales enablement materials.
- Conduct and synthesize market, competitive, and customer research to inform product strategy and go‑to‑market decisions.
- Set the standard for PMM craft at Prolific – how we write, how we launch, and how we measure impact.
What you’ll bring to the role:
- 7+ years in product or solutions marketing, with at least 2 years leading or managing PMMs.
- Experience building PMM as a function – not just executing within an established playbook.
- Proven ability to translate complex, technical products into positioning that lands with different buyer types.
- Strong stakeholder management across Product, Sales, and executive teams – you know how to influence without authority and build trust with technical and commercial leaders.
- Track record of shipping launches that moved business metrics, not just 'got out the door.'
- Excellent writing and synthesis skills – you can take messy inputs and produce clear, compelling outputs.
- Experience in product marketing or solutions marketing for complex B2B products, marketplaces, or platform businesses – ideally with multi‑stakeholder buyer journeys.
Why Prolific is a great place to work:
We’ve built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high‑quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems. We believe that the next leap in AI capabilities won’t come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity. Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission‑driven culture.
Product Marketing Lead in London employer: Prolific
Contact Detail:
Prolific Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can contribute to their team. A confident and concise introduction can make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our mission at Prolific.
We think you need these skills to ace Product Marketing Lead in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Lead role. Highlight your experience in product marketing and how it aligns with our mission at Prolific. We want to see how you can bring your unique skills to our team!
Showcase Your Writing Skills: Since excellent writing is key for this role, include examples of your best work. Whether it's a product launch plan or a compelling marketing message, we want to see how you can take complex ideas and make them clear and engaging.
Demonstrate Stakeholder Management: In your application, share specific instances where you've successfully managed stakeholders across different teams. We’re looking for someone who can influence without authority, so show us how you've built trust with both technical and commercial leaders.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Prolific and what we stand for!
How to prepare for a job interview at Prolific
✨Know Your Product Inside Out
Before the interview, dive deep into Prolific's platform and its unique offerings. Understand how the product positioning and messaging architecture works, and be ready to discuss how you would enhance it. This shows your genuine interest and helps you connect with the interviewers.
✨Showcase Your Leadership Skills
As a Product Marketing Lead, you'll be managing a team of PMMs. Prepare examples of how you've successfully led teams in the past, focusing on setting direction and removing blockers. Highlight your experience in building PMM functions and how you can apply that at Prolific.
✨Understand Different Buyer Contexts
Familiarise yourself with the various buyer types Prolific engages with, from technical AI teams to enterprise buyers. Be prepared to discuss how you would tailor messaging for each group and provide examples of how you've done this in previous roles.
✨Prepare for Cross-Functional Collaboration
Prolific values collaboration between Product, Sales, and marketing teams. Think of instances where you've successfully influenced stakeholders without authority. Be ready to share how you can foster trust and ensure everyone is aligned on messaging and product launches.
