At a Glance
- Tasks: Lead product marketing, manage a team, and shape messaging for AI solutions.
- Company: Prolific, a pioneer in human data infrastructure for AI development.
- Benefits: Competitive salary, remote work, and a mission-driven culture.
- Why this job: Join us at the forefront of AI innovation and make a real impact.
- Qualifications: 7+ years in product marketing with leadership experience.
- Other info: Dynamic role with opportunities for groundbreaking research.
The predicted salary is between 36000 - 60000 £ per year.
Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that reshapes the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it’s the quality and diversity of human-generated data that truly differentiates products and models.
We’re looking for a Product Marketing Lead to run product marketing as a discipline at Prolific. You’ll own how we position, message, and launch our products and participant capabilities to AI and Research customers - packaging platform, participant supply, and services into coherent solutions that land across very different buying contexts. This is a player-coach role. You’ll manage a team of three PMMs – each embedded in different parts of the business – while staying operational on the highest-stakes positioning and launches. You’ll be the connective tissue between Product, Sales, and the vertical marketing teams, ensuring we speak with one voice about what Prolific does and why it matters. You’ll need to operate across very different buying contexts: technical AI teams evaluating data integration pipelines, academics navigating data quality and funding questions, and enterprise buyers building business cases. If you’re energised by growing a PMM function in a world of complexity, this will be a good fit.
What you’ll be doing in the role:
- Lead and develop a team of 3 PMMs, setting direction, removing blockers, and building their craft across positioning, launches, and sales enablement.
- Own Prolific's product positioning and messaging architecture – the foundational narratives that vertical teams and sales build on.
- Build and run the product launch framework: the process, the templates, the cross-functional coordination that makes launches predictable and effective.
- Own solutions packaging and go-to-market strategy for combination of platform, participants and services.
- Partner with Product leadership to shape roadmap priorities based on market signal and competitive positioning.
- Work directly with Sales leadership to understand what’s landing in deals, what’s not, and translate that into better narratives and sales enablement materials.
- Conduct and synthesise market, competitive, and customer research to inform product strategy and go-to-market decisions.
- Set the standard for PMM craft at Prolific – how we write, how we launch, how we measure impact.
What you’ll bring to the role:
- 7+ years in product or solutions marketing, with at least 2 years leading or managing PMMs.
- Experience building PMM as a function – not just executing within an established playbook.
- Proven ability to translate complex, technical products into positioning that lands with different buyer types.
- Strong stakeholder management across Product, Sales, and executive teams – you know how to influence without authority and build trust with technical and commercial leaders.
- Track record of shipping launches that moved business metrics, not just 'got out the door.'
- Excellent writing and synthesis skills – you can take messy inputs and produce clear, compelling outputs.
- Experience in product marketing or solutions marketing for complex B2B products, marketplaces, or platform businesses - ideally with multi-stakeholder buyer journeys.
Why Prolific is a great place to work:
We’ve built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems. We believe that the next leap in AI capabilities won’t come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity. Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture.
Product Marketing Lead employer: Prolific - UK Job Board?
Contact Detail:
Prolific - UK Job Board? Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Prolific and its products thoroughly. Understand their mission and how your skills can contribute to their goals. Tailor your responses to show how you can add value to their team.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience and how it aligns with the Product Marketing Lead role. Keep it concise but impactful – you want to leave a lasting impression.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role and keeping you top of mind for the hiring team.
We think you need these skills to ace Product Marketing Lead
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for product marketing shine through! We want to see how excited you are about the role and how you can contribute to our mission at Prolific.
Tailor Your Message: Make sure to customise your application to reflect the specific requirements of the Product Marketing Lead position. Highlight your experience in managing PMMs and your ability to translate complex products into compelling narratives that resonate with different buyer types.
Be Clear and Concise: We appreciate clarity! Use straightforward language and structure your application well. This will not only showcase your excellent writing skills but also make it easier for us to see how you can fit into our team.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Prolific.
How to prepare for a job interview at Prolific - UK Job Board?
✨Know Your Product Inside Out
Before the interview, dive deep into Prolific's platform and its unique offerings. Understand how the product fits into the AI landscape and be ready to discuss how you would position it against competitors. This knowledge will show your genuine interest and help you articulate your vision for the role.
✨Showcase Your Leadership Style
As a Product Marketing Lead, you'll be managing a team of PMMs. Be prepared to share your leadership philosophy and examples of how you've developed teams in the past. Highlight specific instances where you've removed blockers or fostered collaboration across departments, as this will resonate with their need for strong stakeholder management.
✨Prepare for Diverse Buyer Contexts
Familiarise yourself with the different buyer personas mentioned in the job description. Think about how you would tailor messaging for technical AI teams versus academic researchers. Being able to demonstrate your understanding of these varied contexts will set you apart from other candidates.
✨Bring Data-Driven Insights
Prolific values data-driven decision-making. Come equipped with examples of how you've used market research and customer insights to inform product strategies in previous roles. Discuss how these insights led to successful launches or improved sales narratives, showcasing your ability to impact business metrics.