At a Glance
- Tasks: Lead product marketing, manage a team, and shape messaging for AI solutions.
- Company: Prolific, a pioneer in human data infrastructure for AI development.
- Benefits: Competitive salary, remote work, and a mission-driven culture.
- Other info: Dynamic role with opportunities for groundbreaking research and career growth.
- Why this job: Join us at the forefront of AI innovation and make a real impact.
- Qualifications: 7+ years in product marketing with leadership experience.
The predicted salary is between 48000 - 72000 € per year.
Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that reshapes the landscape of AI development. In a world where foundational AI technologies are increasingly commoditised, it is the quality and diversity of human-generated data that truly differentiates products and models.
We are looking for a Product Marketing Lead to run product marketing as a discipline at Prolific. You will own how we position, message, and launch our products and participant capabilities to AI and Research customers, packaging platform, participant supply, and services into coherent solutions that land across very different buying contexts.
This is a player-coach role. You will manage a team of three PMMs – each embedded in different parts of the business – while staying operational on the highest-stakes positioning and launches. You will be the connective tissue between Product, Sales, and the vertical marketing teams, ensuring we speak with one voice about what Prolific does and why it matters.
You will need to operate across very different buying contexts: technical AI teams evaluating data integration pipelines, academics navigating data quality and funding questions, and enterprise buyers building business cases. If you are energised by growing a PMM function in a world of complexity, this will be a good fit.
What you will be doing in the role:
- Lead and develop a team of 3 PMMs, setting direction, removing blockers, and building their craft across positioning, launches, and sales enablement.
- Own Prolific's product positioning and messaging architecture – the foundational narratives that vertical teams and sales build on.
- Build and run the product launch framework: the process, the templates, the cross-functional coordination that makes launches predictable and effective.
- Own solutions packaging and go-to-market strategy for combination of platform, participants and services.
- Partner with Product leadership to shape roadmap priorities based on market signal and competitive positioning.
- Work directly with Sales leadership to understand what is landing in deals, what is not, and translate that into better narratives and sales enablement materials.
- Conduct and synthesise market, competitive, and customer research to inform product strategy and go-to-market decisions.
- Set the standard for PMM craft at Prolific – how we write, how we launch, how we measure impact.
What you will bring to the role:
- 7+ years in product or solutions marketing, with at least 2 years leading or managing PMMs.
- Experience building PMM as a function – not just executing within an established playbook.
- Proven ability to translate complex, technical products into positioning that lands with different buyer types.
- Strong stakeholder management across Product, Sales, and executive teams – you know how to influence without authority and build trust with technical and commercial leaders.
- Track record of shipping launches that moved business metrics, not just 'got out the door.'
- Excellent writing and synthesis skills – you can take messy inputs and produce clear, compelling outputs.
- Experience in product marketing or solutions marketing for complex B2B products, marketplaces, or platform businesses - ideally with multi-stakeholder buyer journeys.
Why Prolific is a great place to work:
We have built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioural data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems.
We believe that the next leap in AI capabilities will not come solely from scaling existing models but from integrating diverse human perspectives and behaviours into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity.
Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture.
By submitting your application, you agree that Prolific may collect your personal data for recruiting and global organisation planning. Prolific's Candidate Privacy Notice explains what personal information Prolific may process, where Prolific may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Prolific's use of your personal information.
Head of Product Marketing in London employer: Prolific - UK Job Board?
Prolific is an exceptional employer, offering a unique opportunity to be at the forefront of AI innovation while working within a mission-driven culture. With a focus on employee growth and development, you will lead a talented team in shaping product marketing strategies that directly impact the future of AI technologies. Enjoy competitive salaries, comprehensive benefits, and the flexibility of remote working, all while contributing to a platform that values diverse human perspectives in research.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Marketing in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A personal connection can often get you a foot in the door faster than any application.
✨Tip Number 2
Prepare for interviews by researching Prolific's products and market position. Show us you understand our mission and how you can contribute to our growth – it’ll make you stand out!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Head of Product Marketing. We want to hear how you can lead and innovate in our unique space.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Head of Product Marketing in London
Some tips for your application 🫡
Show Your Passion for Product Marketing:When you write your application, let your enthusiasm for product marketing shine through! We want to see how excited you are about shaping narratives and launching products that make a difference in the AI space.
Tailor Your Experience:Make sure to highlight your relevant experience in product marketing, especially any leadership roles. We’re looking for someone who can manage a team and drive strategy, so don’t hold back on showcasing your achievements!
Be Clear and Concise:We love great writing, so keep your application clear and to the point. Use straightforward language to explain your skills and experiences, and avoid jargon unless it’s absolutely necessary. We want to understand your story easily!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting role. We can’t wait to hear from you!
How to prepare for a job interview at Prolific - UK Job Board?
✨Know Your Product Inside Out
Before the interview, dive deep into Prolific's platform and its unique offerings. Understand how the product fits into the AI landscape and be ready to discuss how you would position it for different buyer types. This knowledge will show your genuine interest and expertise.
✨Showcase Your Leadership Skills
As a player-coach, you'll need to demonstrate your ability to lead and develop a team. Prepare examples of how you've successfully managed PMMs in the past, focusing on how you set direction and removed blockers. Highlight your experience in building a PMM function from the ground up.
✨Prepare for Cross-Functional Collaboration
Prolific values strong stakeholder management. Be ready to discuss how you've influenced without authority and built trust with technical and commercial leaders. Share specific instances where your collaboration with Product and Sales teams led to successful product launches.
✨Craft Compelling Narratives
Excellent writing and synthesis skills are crucial for this role. Bring samples of your work that showcase your ability to translate complex ideas into clear, compelling narratives. Discuss how you've used these skills to create impactful sales enablement materials and product messaging.
