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- Tasks: Lead product marketing, manage a team, and shape messaging for AI solutions.
- Company: Prolific, a pioneer in human data infrastructure for AI development.
- Benefits: Competitive salary, remote work, and a mission-driven culture.
- Why this job: Join us at the forefront of AI innovation and make a real impact.
- Qualifications: 7+ years in product marketing with leadership experience.
- Other info: Dynamic role with opportunities for groundbreaking research.
The predicted salary is between 43200 - 72000 £ per year.
Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that’s reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it’s the quality and diversity of human-generated data that truly differentiates products and models.
We’re looking for a Product Marketing Lead to run product marketing as a discipline at Prolific. You’ll own how we position, message, and launch our products and participant capabilities to AI and Research customers - packaging platform, participant supply, and services into coherent solutions that land across very different buying contexts. This is a player-coach role. You’ll manage a team of three PMMs – each embedded in different parts of the business – while staying operational on the highest-stakes positioning and launches. You’ll be the connective tissue between Product, Sales, and the vertical marketing teams, ensuring we speak with one voice about what Prolific does and why it matters. You’ll need to operate across very different buying contexts: technical AI teams evaluating data integration pipelines, academics navigating data quality and funding questions, and enterprise buyers building business cases. If you’re energised by growing a PMM function in a world of complexity, this will be a good fit.
What you’ll be doing in the role:
- Lead and develop a team of 3 PMMs, setting direction, removing blockers, and building their craft across positioning, launches, and sales enablement.
- Own Prolific's product positioning and messaging architecture – the foundational narratives that vertical teams and sales build on.
- Build and run the product launch framework: the process, the templates, the cross-functional coordination that makes launches predictable and effective.
- Own solutions packaging and go-to-market strategy for combination of platform, participants and services.
- Partner with Product leadership to shape roadmap priorities based on market signal and competitive positioning.
- Work directly with Sales leadership to understand what’s landing in deals, what’s not, and translate that into better narratives and sales enablement materials.
- Conduct and synthesise market, competitive, and customer research to inform product strategy and go-to-market decisions.
- Set the standard for PMM craft at Prolific – how we write, how we launch, how we measure impact.
What you’ll bring to the role:
- 7+ years in product or solutions marketing, with at least 2 years leading or managing PMMs.
- Experience building PMM as a function – not just executing within an established playbook.
- Proven ability to translate complex, technical products into positioning that lands with different buyer types.
- Strong stakeholder management across Product, Sales, and executive teams – you know how to influence without authority and build trust with technical and commercial leaders.
- Track record of shipping launches that moved business metrics, not just 'got out the door.'
- Excellent writing and synthesis skills – you can take messy inputs and produce clear, compelling outputs.
- Experience in product marketing or solutions marketing for complex B2B products, marketplaces, or platform businesses - ideally with multi-stakeholder buyer journeys.
Why Prolific is a great place to work:
We’ve built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems. We believe that the next leap in AI capabilities won’t come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity. Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture.
Head of Product Marketing employer: Prolific - UK Job Board?
Contact Detail:
Prolific - UK Job Board? Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in product marketing. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your answers to show how your experience aligns with their needs, especially in complex B2B environments.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people at Prolific. Plus, it shows you're genuinely interested in joining our team!
We think you need these skills to ace Head of Product Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Product Marketing role. Highlight your experience in product marketing and how it aligns with Prolific's mission. We want to see how you can bring your unique skills to our team!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've successfully led product launches or improved positioning in previous roles. We love seeing tangible results!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who fits well with our culture at Prolific, so don’t be afraid to show us who you are and what excites you about this role!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re genuinely interested in joining Prolific!
How to prepare for a job interview at Prolific - UK Job Board?
✨Know Your Product Inside Out
Before the interview, dive deep into Prolific's platform and its unique offerings. Understand how the product fits into the AI landscape and be ready to discuss how you would position it against competitors. This knowledge will show your genuine interest and expertise.
✨Showcase Your Leadership Style
As a player-coach, it's crucial to demonstrate your leadership approach. Prepare examples of how you've successfully managed teams in the past, particularly in product marketing. Highlight your ability to mentor PMMs and foster collaboration across departments.
✨Prepare for Diverse Buyer Contexts
Given the varied buying contexts mentioned in the job description, think about how you would tailor messaging for different audiences. Be ready to discuss strategies for engaging technical AI teams, academics, and enterprise buyers, showcasing your adaptability.
✨Bring Data-Driven Insights
Prolific values data-driven decision-making, so come prepared with insights from your previous roles. Discuss how you've used market research and customer feedback to inform product strategy and go-to-market decisions, demonstrating your analytical skills.