At a Glance
- Tasks: Lead digital marketing efforts to boost brand awareness and generate leads.
- Company: Prolectric, a pioneer in sustainable solar technology and innovation.
- Benefits: Competitive salary, bonus scheme, enhanced leave, and private medical insurance.
- Other info: Dynamic work environment with opportunities for growth and collaboration.
- Why this job: Join a mission-driven team making a real impact on sustainability and the planet.
- Qualifications: 3+ years in digital marketing with strong SEO, PPC, and analytics skills.
The predicted salary is between 37800 - 46200 £ per year.
Founded in 2002, Prolectric develops and installs solar streetlights, solar only tower lights and Solar Hybrid power solutions across the UK and beyond.
As part of the Roads & Security division of Hill and Smith PLC, Prolectric is at the forefront of sustainable and innovative product development.
We are award winning the off-grid renewable power specialists.
Our cutting-edge solar technology and telematics software enables businesses to move away from fossil-fuels, helping them meet their carbon saving commitments.
Prolectric’s next-generation technology is accelerating the change to a sustainable future for businesses, communities, and the planet.
So far, our products have saved over 27 million tons of CO2e from entering the atmosphere.
About the role
As a Digital Marketing Manager, you’ll lead the awareness building, traffic driving and lead generation activity via our digital channels; including website, online advertising and paid social media.
You’ll report to the Head of Marketing and work closely with the wider marketing team to plan and execute SEO, PPC and paid social campaigns as part of an integrated, multi-channel approach.
Monitoring and optimising their success and reporting back results.
You’ll specialise in the following digital marketing techniques
- Search engine optimisation (SEO)
- Pay-per-click (PPC)
- Paid social media marketing
- Analytics and data
Key Responsibilities
- Work collaboratively with the Head of Marketing to deliver the marketing KPI’s, driving business growth and supporting the sales team with high-quality
- Monitor, manage and review the performance of our Digital Marketing Agency, ensuring lead targets are met, content and assets are tested continuously, and campaign budgets are utilised effectively.
- Manage our Website Development Agency, track website performance and implement website improvements, while executing day-to-day updates and managing the CMS.
Ensure website is optimised for changing search landscape, specifically AI.
- Regularly analyse website performance and user behaviour using advanced analytics tools to inform marketing decisions, website enhancements and web statistics Manage conversion rate optimisation to ensure website traffic is converting to leads via free trials, savings calculator completions or general website enquiries.
- Take ownership of SEO and SEM strategies to support the growth in organic traffic and improve of our website and user experience.
- Conduct keyword research and market trend analysis to establish growth
- Lead the creative development of digital campaign content across paid, owned and partner touchpoints.
Using existing messaging framework and brand guide, create a consistent narrative across brand campaigns and product campaigns, including PPC, SEO and paid
- Design our marketing collateral using creative software suites to generate illustrations, layouts and designs, including advertising, emails, and social media Create engaging digital content that increases customer engagement and enhances the organisation’s online brand presence.
Acquire and manage all digital media assets.
- Develop and manage our social media strategy with the aim of increasing brand awareness and customer engagement.
Create captivating multimedia content that aligns with the overall digital marketing strategy.
Monitor and respond to customer feedback, comments and social media posts.
- Plan, research and create engaging and accurate blog and thought-leadership content, aligned to the overall marketing strategy.
- This content will be designed to deliver high-quality leads and conversion to sales
- Compile detailed monthly reports on website and social media performance, PPC, SEO, and Paid Social campaigns, to shape future campaigns and drive optimal ROI and progress against set KPIs.
Qualifications, skills and experience
- 3+ years’ experience as a Digital Marketing Manager or similar role
- Excellent knowledge of current and upcoming digital media trends
- Understanding of how to drive sales and awareness via SEO/SEM, paid search, social and domain ranking
- Knowledge of web analytics tools such as Google Analytics, SE Ranking and proficiency in website content management systems
- Demonstratable experience in SEO, PPC and paid social campaigns
- Understanding of digital marketing concepts and best practices
- Results orientated, with strong analytical and numerical skills
- Ability to manage multiple stakeholders, both internal and external
- Effective project management skills and experience
- Experience of managing external marketing agencies and/or consultants
- Excellent written communication skills to produce high-quality content
- Ability to work effectively as part of a small, busy team and equally on your initiative
- The ability to manage multiple projects, work well under pressure and meet deadlines
- Personal characteristics
- A role model for the Prolectric culture and values
- Ability to communicate effectively with colleagues at all levels and with external
- Comfortable working in a fast-paced environment with a large degree of autonomy
- Proactive and innovative
- Collaborative, flexible and supportive
- Operates with pace and professionalism
- Passion for sustainability and clean technology
- Company Bonus Scheme
- Enhanced Maternity & Paternity Policy
- Regular company socials
- Company pension
- Life Assurance (3x base salary)
- Free on-site parking
- Private Medical Insurance
- Corporate Eye Care Scheme
- Employee Discount Platform
- Charity Matching Programme
- EAP via online platform
- 27 days annual leave plus UK Bank Holidays
- #J-18808-Ljbffr
Digital Marketing Manager in Clevedon employer: Prolectric Ltd
Prolectric Ltd is an excellent employer that fosters a collaborative and innovative work culture, particularly within the R&D team focused on rail products. Employees benefit from hands-on experience in high voltage safety testing and have ample opportunities for professional growth through direct involvement in product design and troubleshooting. Located in a dynamic environment, Prolectric encourages creativity and problem-solving, making it a rewarding place for those looking to make a meaningful impact in the electronics field.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Clevedon
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Prolectric Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Prolectric Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Prolectric Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Prolectric Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Clevedon
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Prolectric Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Prolectric Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Prolectric Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Prolectric Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Prolectric Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Prolectric Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
