At a Glance
- Tasks: Lead demand generation campaigns and optimise performance marketing strategies for impactful results.
- Company: Join a large, dynamic organisation undergoing exciting changes.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and measurable success.
- Why this job: Make a real impact by driving innovative marketing strategies in a fast-paced environment.
- Qualifications: Experience in performance marketing and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
Working for a large complex organisation undertaking a significant period of change. We are seeking a Performance Marketing Manager to own the demand generation campaign strategy and performance marketing execution for the company, designing and delivering integrated, high-impact campaigns that drive measurable pipeline contribution across both core and new business acceleration priorities.
This role blends marketing craft and commercial performance: developing campaign thinking, audience targeting, messaging strategy and creative performance frameworks, then executing, optimising and improving results through insight-led iteration.
Key Roles and Responsibilities- Own the demand generation and performance campaign strategy aligned to pipeline priorities for:
- core propositions
- new product launches
- Translate commercial priorities into integrated performance-led campaigns:
- audience segmentation and target groups
- messaging hierarchy and proof points
- channel mix and campaign architecture
- offer strategy and conversion pathways
- Own marketing performance standards including:
- conversion measurement
- lead quality indicators
- contribution to pipeline reporting
- Define campaign creative requirements for performance success:
- testing hypotheses
- variant strategy (copy, layout, format, call to action)
- Partner with Sales leadership to align:
Performance Marketing Manager in Theale employer: Project People
As a Performance Marketing Manager in our large, dynamic organisation, you will thrive in a culture that champions innovation and collaboration. We offer a supportive environment with ample opportunities for professional growth, allowing you to develop your skills while contributing to impactful marketing strategies that drive business success. Located in a vibrant area, our company provides unique advantages such as flexible working arrangements and a commitment to employee well-being, making it an excellent place to build a rewarding career.
