At a Glance
- Tasks: Lead brand marketing strategy and create impactful campaigns for new products and markets.
- Company: Join a leading UK digital infrastructure company driving connectivity solutions.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture with strong focus on innovation and market leadership.
- Why this job: Make a real impact in B2B marketing and shape brand narratives in a dynamic environment.
- Qualifications: Experience in B2B brand marketing and campaign execution is essential.
The predicted salary is between 50000 - 65000 € per year.
Theale | Hybrid (3 days per week onsite)
You must be eligible to work in the UK without the need for Sponsorship.
MAIN PURPOSE OF ROLE
We are at the forefront of UK digital infrastructure, delivering connectivity solutions that support customers, landlords, and partners across the telecommunications ecosystem. As the business expands its propositions and enhances customer experience, the Customer Office plays a key role in driving operational excellence, brand impact, and customer satisfaction. The Brand Marketing Manager will lead brand marketing strategy and execution to build awareness, credibility, and preference across priority audiences.
The role is responsible for creating top- and mid-funnel campaigns for new products and vertical markets, strengthening market position and supporting growth across both the core business and new business opportunities. This role is accountable for translating brand strategy and positioning into compelling narratives, campaign territories, and always-on brand activity that establish credibility in new markets, reinforce leadership in core markets, and create the foundation for performance marketing to convert demand into leads.
Scope
- Own the brand marketing strategy, roadmap, and execution aligned to:
- Company strategic priorities
- Core business growth
- New product launches and vertical market entry
- Lead top- and mid-funnel campaign strategy and execution for:
- New propositions
- New verticals and enterprise segments
- Market education and category positioning
- Translate brand strategy, positioning, and value propositions into:
- Brand narratives and messaging frameworks
- Campaign territories and creative themes
- Proof points and evidence-based storytelling
- Own always-on brand presence and upper-funnel activity, including:
- Thought leadership and market education
- Credibility and trust-building campaigns
- Act as marketing owner of brand guidelines and tone of voice execution, ensuring:
- Consistent messaging
- Alignment with brand tone of voice
- Partnership with Brand & Creative Studio on visual identity
- Partner with Product, Growth, and Sales teams to ensure brand narratives align with commercial priorities.
Delivery
- Develop and deliver integrated brand-led campaigns that drive awareness and consideration, including:
- Evergreen customer and company brand campaigns
- New product and vertical launch campaigns
- Category and market education campaigns
- Thought leadership and reputation-led campaigns
- Produce campaign briefs and content for stakeholders and the Brand & Creative Studio.
- Work with Content Marketing and Social teams to operationalise brand narratives through editorial themes, social series, and long- and short-form content.
- Partner with the Performance Marketing Manager to ensure seamless progression from awareness and consideration through to lead generation.
- Collaborate with Digital Growth Enablement teams to ensure effective brand expression across websites, landing pages, portals, and digital journeys.
- Track and report on brand and upper-funnel performance, including awareness and engagement indicators, message cut-through, content consumption trends, and share of voice in priority themes (in partnership with Corporate Communications).
ROLE EXPERTISE
- Strong expertise in B2B brand and upper-funnel campaign marketing.
- Ability to develop campaigns that build awareness and consideration for complex propositions across digital, trade, paid, and earned channels.
- Strong narrative development, positioning, and messaging capabilities.
- Excellent briefing and creative collaboration skills.
- Strong understanding of how upper-funnel activity supports lower-funnel demand generation.
PERSON SPECIFICATION
Knowledge
- Brand marketing and upper-funnel campaign strategy.
- New product and vertical launch marketing.
- Messaging frameworks and value proposition development.
- Multi-channel brand activation.
Skills
- Brand storytelling and campaign development.
- Strategic planning and briefing.
- Stakeholder management and influencing skills.
- Strong prioritisation and delivery discipline.
Experience
- Proven experience leading B2B brand and upper-funnel campaigns.
- Experience supporting new product and market launches.
- Experience working with creative studios or agencies.
- Experience partnering with performance and content marketing teams.
Brand Marketing Manager (B2B) in Theale employer: Project People
As a leading player in the UK digital infrastructure sector, our company offers an exceptional work environment for the Brand Marketing Manager role, located in Theale with a hybrid working model. We pride ourselves on fostering a collaborative culture that encourages innovation and professional growth, providing employees with opportunities to lead impactful campaigns while contributing to the expansion of our brand in new markets. With a focus on operational excellence and customer satisfaction, we empower our team members to make meaningful contributions that drive both personal and organisational success.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Manager (B2B) in Theale
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Brand Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and projects. This will help you stand out and demonstrate your expertise in B2B brand marketing when you chat with potential employers.
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each company. Research their brand, understand their values, and align your narrative with their goals. This shows you’re genuinely interested and can hit the ground running.
✨Tip Number 4
Use our website to apply! We’ve got all the resources you need to make your application shine. Plus, it’s a great way to show you’re serious about joining our team and contributing to our brand marketing success.
We think you need these skills to ace Brand Marketing Manager (B2B) in Theale
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Brand Marketing Manager role. Highlight your B2B experience and how it aligns with our brand marketing strategy. We want to see how you can contribute to our mission!
Showcase Your Campaign Success:When detailing your past experiences, focus on specific campaigns you've led that drove awareness and consideration. Use metrics to back up your achievements – we love numbers that tell a story!
Be Authentic:Let your personality shine through in your application. We value creativity and authenticity, so don’t hesitate to share your unique approach to brand storytelling and campaign development.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Project People
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand and its positioning in the market. Understand their current campaigns, target audiences, and how they differentiate themselves from competitors. This knowledge will help you articulate how your experience aligns with their brand marketing strategy.
✨Showcase Your Campaign Successes
Prepare specific examples of B2B brand campaigns you've led or contributed to. Highlight the objectives, strategies, and results, especially focusing on upper-funnel activities that drove awareness and consideration. Use metrics to back up your claims, as numbers speak volumes in marketing.
✨Be Ready to Discuss Collaboration
This role requires working closely with various teams like Product, Sales, and Creative. Be prepared to discuss how you've successfully collaborated with cross-functional teams in the past. Share examples of how you’ve influenced stakeholders and aligned brand narratives with commercial priorities.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about how you would approach launching a new product or entering a new vertical market. Outline your thought process, from campaign development to execution, and how you would measure success.
