At a Glance
- Tasks: Build and manage AI-powered creative production for campaigns and brand consistency.
- Company: Dynamic company focused on innovation and creativity in marketing.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on personalisation and strategic business priorities.
- Why this job: Join a cutting-edge team to revolutionise marketing with AI technology.
- Qualifications: Experience in creative operations and knowledge of GenAI tools required.
The predicted salary is between 50000 - 65000 € per year.
The role: To build and operate an AI-powered creative production capability that scales campaign output, personalisation, and brand consistency. The objective is to reduce manual production effort while improving speed, quality, and adherence to brand standards across the full marketing funnel. This is a creative enablement role focused on applying AI technology to support strategic business priorities.
Key Responsibilities
- AI Creative Production & Automation
- Own the development and ongoing management of AI-enabled creative production across content, copy, design, and templates.
- Implement scalable workflows for campaign briefing, content generation, approvals, and multi-channel asset production.
- Maintain modular brand templates and design systems to support rapid campaign delivery.
- Scale production of campaign assets, landing pages, email content, nurture journeys, and creative variants.
- Platform & Governance
- Lead the GenAI creative workbench, ensuring measurable improvements in productivity and quality.
- Partner with Brand, Martech, Creative, and IT teams to maintain governance, tone of voice, approvals, and brand compliance.
- Develop prompt libraries, AI guidelines, and governance guardrails.
- Personalisation & Enablement
- Deliver scalable personalisation capabilities across channels, segments, and audiences.
- Embed AI-generated content into digital journeys and triggered communications.
- Run training and adoption programmes across Marketing, Sales, and Creative teams.
Skills & Experience
- Experience in creative operations, content production, or digital content systems.
- Hands-on knowledge of GenAI tools for content and design workflows.
- Understanding of brand systems, templates, and governance frameworks.
- Experience designing workflow automation and scalable content production processes.
- Strong stakeholder management and change enablement capability.
AI and Digital Enablement Specialist in Theale employer: Project People
As an AI and Digital Enablement Specialist at our Theale location, you will thrive in a dynamic hybrid work environment that fosters creativity and innovation. We prioritise employee growth through continuous training and collaboration with cross-functional teams, ensuring you have the tools and support to excel in your role. Our commitment to a culture of inclusivity and personalisation not only enhances your professional journey but also contributes to meaningful projects that drive brand excellence.
StudySmarter Expert Advice🤫
We think this is how you could land AI and Digital Enablement Specialist in Theale
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that AI and Digital Enablement Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your experience with AI tools and creative production. We recommend including examples of your work that demonstrate your ability to scale campaigns and maintain brand consistency.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of GenAI tools and digital content systems. We suggest practising common interview questions related to creative operations and personalisation strategies to really impress your potential employers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search and eager to join our team.
We think you need these skills to ace AI and Digital Enablement Specialist in Theale
Some tips for your application 🫡
Show Your Creative Side:When applying for the AI and Digital Enablement Specialist role, make sure to highlight your creative experience. We want to see how you've used AI in your past projects to enhance content production and personalisation.
Tailor Your Application:Don’t just send a generic CV! We love it when candidates tailor their applications to match our job description. Make sure to align your skills and experiences with the key responsibilities we’ve outlined.
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured applications that get straight to the heart of your experience and how it relates to the role. Avoid fluff and focus on what matters!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to showcase your application in the best light possible!
How to prepare for a job interview at Project People
✨Know Your AI Tools
Familiarise yourself with the latest GenAI tools and how they can enhance creative production. Be ready to discuss specific examples of how you've used these tools in past projects, as this will show your hands-on knowledge and ability to apply technology effectively.
✨Showcase Your Creative Operations Experience
Prepare to talk about your experience in creative operations and content production. Highlight any successful projects where you implemented scalable workflows or improved brand consistency, as this aligns directly with the role's key responsibilities.
✨Understand Brand Governance
Brush up on brand systems and governance frameworks. Be prepared to discuss how you've maintained brand compliance in previous roles, as this is crucial for ensuring adherence to brand standards across campaigns.
✨Engage with Stakeholders
Demonstrate your strong stakeholder management skills by sharing examples of how you've collaborated with different teams. Discuss how you’ve led training or adoption programmes, as this shows your capability in change enablement and personalisation across channels.
