At a Glance
- Tasks: Transform data into actionable insights that drive sales and marketing success.
- Company: Join a forward-thinking company focused on commercial performance and growth.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with opportunities to work across various departments.
- Why this job: Be the key player in shaping business decisions and driving impactful change.
- Qualifications: Experience in performance reporting and strong skills in data visualisation tools.
The predicted salary is between 40000 - 50000 € per year.
If you love turning data into decisions, shaping commercial performance, and building reporting that leaders rely on, this role puts you at the centre of Sales and Marketing effectiveness. As an Insights & MI Analyst, you will own the end‑to‑end performance reporting, dashboards, and insight loops that drive prioritisation, optimisation, forecasting, and growth across both core and emerging propositions. You’ll be the engine behind accurate, timely, actionable insight — ensuring the business has a single source of truth and a clear understanding of what’s working, what isn’t, and where to focus next.
What you’ll be responsible for:
- You will own the full MI and reporting suite for the Customer Office, covering:
- Campaign performance & channel ROI
- Lead flow and funnel health
- Conversion rates by stage, proposition, segment and product
- Pipeline contribution and attribution
- Customer lifecycle metrics including VOC, CSAT and NPS
You’ll establish clear, consistent metric definitions aligned to Sales and Marketing OKRs, ensuring reporting is governed, trusted, and aligned to central data standards.
Knowledge, skills & experience:
- Strong experience in commercial MI or performance reporting (B2B preferred)
- Excellent dashboarding and visualisation skills (Power BI, Monday.com, HubSpot, Excel, PPT, GA4, LinkedIn)
- Solid understanding of CRM and marketing automation metrics, attribution, funnel conversion, and web analytics
- Ability to turn data into clear insights and actions
- Experience with sales funnel measurement, lead‑to‑pipeline metrics, and marketing performance KPIs
- Strong understanding of CRM data structures and data governance basics
- Proven ability to generate commercial insight, not just reporting
- Stakeholder management across Sales, Marketing, Operations, and Finance
- Experience improving data quality and reporting cadence
- Demonstrable experience producing MI from CRM/MarTech data sources
Insights & MI Analyst in Slough employer: Project People
As an Insights & MI Analyst, you will thrive in a dynamic work environment that values data-driven decision-making and fosters collaboration across Sales and Marketing teams. Our company is committed to employee growth, offering continuous learning opportunities and a supportive culture that encourages innovation and excellence. Located in a vibrant area, we provide a unique blend of professional development and a fulfilling work-life balance, making us an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Insights & MI Analyst in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections are when it comes to landing that Insights & MI Analyst role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your dashboarding and visualisation projects. We love seeing how you turn data into actionable insights, so make sure to highlight your best work when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of CRM and marketing metrics. We want you to be ready to discuss how you’ve improved data quality and reporting cadence in past roles. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for talent that can drive performance and growth in our Sales and Marketing teams.
We think you need these skills to ace Insights & MI Analyst in Slough
Some tips for your application 🫡
Show Your Data Passion:Make sure to highlight your love for turning data into actionable insights. We want to see how you've used data to shape decisions and improve performance in your previous roles.
Tailor Your Application:Don’t just send a generic CV! Tailor your application to reflect the skills and experiences mentioned in the job description. We’re looking for specific examples of your dashboarding and reporting skills.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate straightforward communication, so make sure your insights and achievements shine through without unnecessary fluff.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Project People
✨Know Your Data Inside Out
Make sure you’re well-versed in the key metrics mentioned in the job description, like campaign performance and conversion rates. Brush up on your knowledge of CRM data structures and be ready to discuss how you’ve used data to drive decisions in past roles.
✨Showcase Your Dashboard Skills
Prepare to demonstrate your dashboarding and visualisation skills. Bring examples of dashboards you've created using tools like Power BI or Excel, and be ready to explain how they helped stakeholders make informed decisions.
✨Understand the Business Context
Research the company’s sales and marketing strategies. Be prepared to discuss how your insights can align with their objectives and improve performance. This shows that you’re not just a data analyst but someone who understands the bigger picture.
✨Engage with Stakeholders
Think about how you’ve managed relationships with different teams in the past. Be ready to share examples of how you’ve collaborated with Sales, Marketing, and Finance to ensure everyone is on the same page regarding reporting and insights.
