At a Glance
- Tasks: Transform complex data into actionable insights for Sales & Marketing.
- Company: Dynamic company in Reading offering hybrid working.
- Benefits: Competitive salary, flexible work options, and career development opportunities.
- Other info: Collaborative environment with opportunities to engage with senior stakeholders.
- Why this job: Make a real impact by driving business growth through data insights.
- Qualifications: Experience in commercial reporting and strong analytical skills required.
The predicted salary is between 35000 - 45000 £ per year.
We’re looking for an experienced MI & Insights Analyst to take ownership of performance reporting, dashboards, management information and insight generation across Sales & Marketing activity. This is a highly visible role focused on turning complex commercial data into actionable insights that drive prioritisation, optimisation, forecasting and business growth across both core and emerging propositions.
What you’ll be doing:
- Own and develop the Customer Office MI & reporting suite
- Deliver insight across campaign performance, channel ROI, funnel health and conversion metrics
- Produce weekly, monthly and quarterly reporting packs for leadership and board-level stakeholders
- Build and maintain dashboards across multiple business applications
- Analyse commercial performance trends and provide recommendations for growth and optimisation
- Improve data quality, CRM hygiene and reporting accuracy
- Partner closely with Sales, Marketing, Digital and Data teams to ensure robust measurement and reporting frameworks
Key areas of expertise:
- Commercial MI and performance reporting
- Dashboard creation and data visualisation
- Sales funnel and pipeline reporting
- Marketing performance analysis and attribution
- Turning data into meaningful business insight and recommendations
- Stakeholder engagement across Sales, Marketing, Ops and Finance
Tools & experience:
- Power BI
- HubSpot
- GA4
- Monday.com
- Excel & Microsoft 365
- LinkedIn analytics/reporting tools
- Strong B2B reporting and analytics experience preferred
We’re looking for someone who:
- Has strong commercial reporting and MI experience
- Can confidently communicate insights to senior stakeholders
- Understands CRM, marketing automation and web analytics
- Thrives in a fast-paced, data-driven environment
- Has a keen eye for accuracy, governance and reporting discipline
MI & Insights Analyst / Commercial Reporting & Insights Analyst in Reading employer: Project People
Join a dynamic team in Reading as an MI & Insights Analyst, where you will play a pivotal role in transforming complex data into actionable insights that drive business growth. Our hybrid working model promotes a healthy work-life balance, while our collaborative culture fosters continuous learning and professional development. With opportunities to engage with senior stakeholders and influence key decisions, this position offers a rewarding career path in a supportive environment focused on innovation and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land MI & Insights Analyst / Commercial Reporting & Insights Analyst in Reading
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, especially those who work at the company you're eyeing. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 2
Prepare for the interview by researching the company’s recent projects and challenges. This shows you’re genuinely interested and ready to contribute insights that matter to them.
✨Tip Number 3
Practice your storytelling skills! Be ready to share how your past experiences have shaped your ability to turn data into actionable insights. Make it relatable and relevant to the role.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can keep you top of mind for the hiring team.
We think you need these skills to ace MI & Insights Analyst / Commercial Reporting & Insights Analyst in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the MI & Insights Analyst role. Highlight your experience with commercial reporting, dashboard creation, and any tools like Power BI or Excel that you’ve used. We want to see how your skills align with what we’re looking for!
Showcase Your Insights:In your application, don’t just list your responsibilities; share specific examples of how you turned data into actionable insights. We love seeing how you’ve made a difference in previous roles, especially in sales and marketing contexts.
Keep It Clear and Concise:When writing your application, clarity is key! Use straightforward language and avoid jargon unless it’s relevant. We appreciate a well-structured application that gets straight to the point without fluff.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Project People
✨Know Your Data Tools
Familiarise yourself with the tools mentioned in the job description, like Power BI and Excel. Be ready to discuss how you've used these tools in past roles to create dashboards or reports that drove business decisions.
✨Prepare Insightful Examples
Think of specific instances where your insights led to significant improvements in performance or decision-making. Be prepared to share these examples during the interview to demonstrate your ability to turn data into actionable insights.
✨Understand Stakeholder Needs
Research the company’s Sales and Marketing strategies. Show that you understand their goals and how your role as an MI & Insights Analyst can help achieve them. This will highlight your proactive approach and stakeholder engagement skills.
✨Practice Clear Communication
Since you'll be communicating insights to senior stakeholders, practice explaining complex data in simple terms. Use examples from your experience to illustrate how you’ve effectively communicated insights in the past.
