At a Glance
- Tasks: Transform data into actionable insights that drive sales and marketing success.
- Company: Join a forward-thinking company focused on commercial performance and growth.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with opportunities to work across various departments.
- Why this job: Be the key player in shaping business decisions and influencing future strategies.
- Qualifications: Experience in commercial MI, dashboarding skills, and a knack for turning data into insights.
The predicted salary is between 40000 - 50000 € per year.
If you love turning data into decisions, shaping commercial performance, and building reporting that leaders rely on, this role puts you at the centre of Sales and Marketing effectiveness. As an Insights & MI Analyst, you will own the end‑to‑end performance reporting, dashboards, and insight loops that drive prioritisation, optimisation, forecasting, and growth across both core and emerging propositions. You’ll be the engine behind accurate, timely, actionable insight — ensuring the business has a single source of truth and a clear understanding of what’s working, what isn’t, and where to focus next.
What you’ll be responsible for:
- You will own the full MI and reporting suite for the Customer Office, covering:
- Campaign performance & channel ROI
- Lead flow and funnel health
- Conversion rates by stage, proposition, segment and product
- Pipeline contribution and attribution
- Customer lifecycle metrics including VOC, CSAT and NPS
You’ll establish clear, consistent metric definitions aligned to Sales and Marketing OKRs, ensuring reporting is governed, trusted, and aligned to central data standards.
Knowledge, skills & experience:
- Strong experience in commercial MI or performance reporting (B2B preferred)
- Excellent dashboarding and visualisation skills (Power BI, Monday.com, HubSpot, Excel, PPT, GA4, LinkedIn)
- Solid understanding of CRM and marketing automation metrics, attribution, funnel conversion, and web analytics
- Ability to turn data into clear insights and actions
- Experience with sales funnel measurement, lead‑to‑pipeline metrics, and marketing performance KPIs
- Strong understanding of CRM data structures and data governance basics
- Proven ability to generate commercial insight, not just reporting
- Stakeholder management across Sales, Marketing, Operations, and Finance
- Experience improving data quality and reporting cadence
- Demonstrable experience producing MI from CRM/MarTech data sources
Insights & MI Analyst in Reading employer: Project People
As an Insights & MI Analyst at our company, you will thrive in a dynamic work culture that values data-driven decision-making and innovation. We offer competitive benefits, a commitment to employee growth through continuous learning opportunities, and a collaborative environment where your insights directly influence our commercial success. Located in a vibrant area, you'll enjoy a stimulating workplace that fosters creativity and teamwork, making it an excellent choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Insights & MI Analyst in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your dashboarding and visualisation projects. This is a great way to demonstrate your ability to turn data into actionable insights.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of CRM and marketing metrics. Be ready to discuss how you've improved reporting cadence or data quality in past roles — real examples will make you stand out!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Insights & MI Analyst in Reading
Some tips for your application 🫡
Show Your Data Passion:Make sure to highlight your love for turning data into actionable insights. We want to see how you've used data to shape decisions and improve performance in your previous roles.
Tailor Your Application:Don’t just send a generic CV! Tailor your application to reflect the skills and experiences mentioned in the job description. We’re looking for specific examples of your dashboarding and reporting skills.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate straightforward communication, so make sure your insights and achievements shine through without unnecessary fluff.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Project People
✨Know Your Data Inside Out
Make sure you’re familiar with the key metrics and data sources mentioned in the job description. Brush up on your knowledge of CRM data structures, marketing performance KPIs, and how to turn raw data into actionable insights. This will show that you’re not just a numbers person but someone who understands the bigger picture.
✨Showcase Your Dashboard Skills
Prepare to discuss your experience with dashboarding tools like Power BI or Excel. Bring examples of dashboards you've created that highlight campaign performance or conversion rates. Being able to visually demonstrate your skills will set you apart and give the interviewers confidence in your abilities.
✨Understand Stakeholder Needs
Think about how you’ve worked with different teams in the past, especially Sales and Marketing. Be ready to share examples of how you’ve managed stakeholder expectations and delivered insights that drove decision-making. This shows you can communicate effectively and understand the importance of collaboration.
✨Prepare Insightful Questions
At the end of the interview, have a few thoughtful questions ready about the company’s current reporting processes or how they measure success. This demonstrates your genuine interest in the role and helps you assess if the company is the right fit for you.
