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- Tasks: Analyse campaign performance and turn data into actionable insights for B2C marketing.
- Company: Join a dynamic commercial team in a fast-paced environment.
- Benefits: Gain valuable experience, work with cutting-edge tools, and develop your analytical skills.
- Why this job: Make an impact by optimising campaigns and presenting insights to key stakeholders.
- Qualifications: Experience with Tableau, SQL, and a background in B2C marketing analytics.
- Other info: Collaborative team focused on continuous improvement and career growth.
The predicted salary is between 36000 - 60000 £ per year.
We're looking for a data-savvy Campaign Analyst to join a fast-paced commercial team. You'll be reporting on the performance of customer campaigns across key B2C products, turning data into clear, actionable insight that shapes trading decisions. This role sits within a newly restructured commercial function, working closely with campaign designers, channel leads, commercial managers, and fellow analysts. You'll help the team understand what's working, what's not, and where to optimise.
Responsibilities of the Campaign Analyst:
- Reporting on campaign performance eg, across PAYG and Broadband
- Building and maintaining dashboards (Tableau)
- Using SQL to extract and analyse data
- Turning complex data into compelling stories and business recommendations
- Presenting insights to stakeholders across commercial, digital, and analytics
- Supporting a small, collaborative team focused on continuous improvement
The successful Campaign Analyst will have:
- Strong reporting and dashboard experience (Tableau essential)
- Confident SQL skills
- Ability to translate data into a clear narrative
- Experience engaging with stakeholders at multiple levels
- Background in B2C marketing analytics - telecoms ideal, but open to similar sectors
- Junior-mid level analyst with strong curiosity and communication skills
To apply for the Campaign Analyst please send your CV to (see below).
Campaign Analyst - B2C Data-Led Marketing | CVM in Reading employer: Project People
Contact Detail:
Project People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Analyst - B2C Data-Led Marketing | CVM in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work in B2C marketing or analytics. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your reporting and dashboard work, especially with Tableau. This will give potential employers a taste of what you can do before they even meet you.
✨Tip Number 3
Prepare for interviews by practising how to present your insights clearly. Use examples from your past experiences where you turned complex data into actionable recommendations. This will demonstrate your ability to communicate effectively with stakeholders.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace Campaign Analyst - B2C Data-Led Marketing | CVM in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with data analysis and reporting, especially in B2C marketing. We want to see how your skills align with the role, so don’t be shy about showcasing your SQL and Tableau expertise!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for the Campaign Analyst role. Share specific examples of how you've turned data into actionable insights and how you’ve engaged with stakeholders in previous roles.
Showcase Your Analytical Skills: In your application, highlight any projects where you’ve built dashboards or reported on campaign performance. We love seeing how you’ve used data to drive decisions, so make it clear how you can bring that to our team!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Project People
✨Know Your Data Tools
Make sure you're familiar with Tableau and SQL before the interview. Brush up on how to create dashboards and extract data, as these skills are crucial for the role. Being able to discuss your experience with these tools will show that you're ready to hit the ground running.
✨Craft Your Data Stories
Prepare to explain how you've turned complex data into actionable insights in the past. Think of specific examples where your analysis led to significant business decisions. This will demonstrate your ability to translate data into compelling narratives, which is key for this position.
✨Engage with Stakeholders
Be ready to talk about your experience working with different stakeholders. Highlight how you've communicated insights to various teams and how you’ve adapted your messaging based on your audience. This shows your versatility and communication skills, which are essential for collaborating with campaign designers and commercial managers.
✨Show Your Curiosity
During the interview, express your curiosity about the B2C marketing landscape and the telecoms sector. Ask insightful questions about their current campaigns and challenges. This not only shows your interest in the role but also your proactive approach to continuous improvement.
