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- Tasks: Lead public sector marketing and communications to enhance brand reputation and engage with key stakeholders.
- Company: Join a forward-thinking telecoms company shaping the UK's digital future.
- Benefits: Enjoy flexible working options, professional development opportunities, and a vibrant team culture.
- Why this job: Make a real impact in public policy while working in a dynamic and innovative environment.
- Qualifications: Experience in public relations and marketing within a B2B context, especially in the public sector.
- Other info: This role offers a chance to influence telecom regulations and drive strategic initiatives.
The predicted salary is between 43200 - 72000 £ per year.
This is a unique opportunity to shape the future of telecoms infrastructure in the UK and play a key role in building a digitally connected society. If you're a strategic communicator with deep public sector expertise and a passion for driving real impact, we’d love to hear from you.
We are seeking a dynamic and experienced Marketing Lead (Public Sector) to drive public sector marketing, public affairs, and communications strategy. In this pivotal role, you will lead and deliver strategic initiatives to enhance brand reputation, deepen government and industry engagement, and shape public policy discussions in line with our business objectives. You will be responsible for developing compelling campaigns, overseeing thought leadership and PR activities, and fostering high-impact relationships with key stakeholders across government, media, and industry bodies.
Key Responsibilities- Public Relations & Thought Leadership
- Develop and execute a comprehensive public relations strategy to boost brand awareness and reputation in the public sector.
- Create engaging content including press releases, thought leadership articles, white papers, and opinion pieces.
- Identify speaking and panel opportunities for our leadership team to amplify our voice across the industry.
- Public Affairs Engagement
- Lead public affairs campaigns that build and maintain strong relationships with government bodies, local authorities, industry groups, and trade associations.
- Collaborate with customers’ public affairs and media teams to enhance lobbying efforts and secure strategic meetings with policymakers.
- Campaign Strategy & Execution
- Design and implement communication strategies tailored to government and ministerial stakeholders.
- Work with internal teams to develop campaigns that position us as the partner of choice in digital infrastructure.
- Monitor political developments and government tenders, identifying opportunities for commercial growth in coordination with the Sales team.
- Policy Support & Advocacy
- Support policy submissions and advocacy on telecom regulations, the Electronic Communications Code (CODE), and infrastructure development.
- Track legislative changes, offering insights to guide policy engagement.
- Media & Government Relations
- Drive proactive PR efforts with government entities, media outlets, devolved administrations, and planning authorities.
- Manage media relations alongside the Communications Manager to ensure accurate and favourable coverage.
- Build and maintain a media content calendar and collaborate with customer marketing teams for joint PR efforts and reputation management.
- Broad Marketing Skills
- Extensive experience in public relations, public affairs, and communications within a B2B corporate environment.
- Strong grasp of marketing principles with a proven ability to develop and execute integrated marketing campaigns.
- Public Sector Expertise
- Proven experience engaging with government entities, local authorities, and industry bodies.
- Familiarity with telecom regulations, public policy, and industry trends.
- Strategic Thinking
- Strong analytical skills with the ability to turn insights into actionable marketing and communication strategies.
- A strategic mindset to align initiatives with business goals.
- Project Management
- Highly organised with the ability to manage multiple projects simultaneously.
- Experience planning and executing high-profile events with strong attention to detail.
Public Sector Marketing Lead employer: Project People
Contact Detail:
Project People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Sector Marketing Lead
✨Tip Number 1
Network with professionals in the public sector and telecom industry. Attend relevant conferences, seminars, or webinars to meet key players and learn about current trends. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 2
Stay updated on the latest public policy changes and telecom regulations. Follow industry news and subscribe to relevant publications to demonstrate your knowledge during interviews. This will show your commitment to the role and your understanding of the landscape.
✨Tip Number 3
Prepare to discuss specific campaigns or initiatives you've led in the past that align with the responsibilities of this role. Be ready to share measurable outcomes and how your strategies positively impacted brand reputation or stakeholder engagement.
✨Tip Number 4
Familiarise yourself with StudySmarter's mission and values. Tailor your conversations to reflect how your experience and vision align with our goals in shaping a digitally connected society. This alignment can make you a standout candidate.
We think you need these skills to ace Public Sector Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in public relations, public affairs, and communications. Emphasise any previous roles where you engaged with government entities or worked on B2B marketing campaigns.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for driving impact in the public sector. Discuss specific examples of how you've developed successful campaigns or built relationships with key stakeholders in previous roles.
Showcase Strategic Thinking: In your application, demonstrate your strategic mindset by providing examples of how you've turned insights into actionable marketing strategies. Highlight any experience you have with policy support and advocacy.
Highlight Project Management Skills: Detail your project management experience, especially in planning and executing high-profile events. Mention your ability to manage multiple projects simultaneously and your attention to detail.
How to prepare for a job interview at Project People
✨Showcase Your Public Sector Expertise
Make sure to highlight your experience working with government entities and local authorities. Be prepared to discuss specific projects or campaigns you've led that demonstrate your understanding of public policy and telecom regulations.
✨Demonstrate Strategic Thinking
Prepare examples of how you've turned insights into actionable marketing strategies. Discuss how you align marketing initiatives with business goals, showcasing your analytical skills and strategic mindset.
✨Prepare for PR and Media Relations Questions
Expect questions about your experience in public relations and media engagement. Be ready to talk about successful campaigns you've executed, the content you've created, and how you've managed relationships with media outlets and government bodies.
✨Exhibit Project Management Skills
Discuss your ability to manage multiple projects simultaneously, especially high-profile events. Provide examples of how you've organised and executed these projects with attention to detail, ensuring they met their objectives.
