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- Tasks: Lead public sector marketing and communications to shape telecoms infrastructure in the UK.
- Company: Join a forward-thinking telecom company dedicated to building a digitally connected society.
- Benefits: Enjoy flexible working options, professional development opportunities, and a vibrant team culture.
- Why this job: Make a real impact on public policy while enhancing brand reputation and engaging with key stakeholders.
- Qualifications: Experience in public relations and marketing within a B2B environment, especially in the public sector.
- Other info: Ideal for strategic thinkers passionate about telecom regulations and industry trends.
The predicted salary is between 43200 - 72000 £ per year.
This is a unique opportunity to shape the future of telecoms infrastructure in the UK and play a key role in building a digitally connected society. If you’re a strategic communicator with deep public sector expertise and a passion for driving real impact, we’d love to hear from you.
We are seeking a dynamic and experienced Marketing Lead (Public Sector) to drive public sector marketing, public affairs, and communications strategy. In this pivotal role, you will lead and deliver strategic initiatives to enhance brand reputation, deepen government and industry engagement, and shape public policy discussions in line with our business objectives. You will be responsible for developing compelling campaigns, overseeing thought leadership and PR activities, and fostering high-impact relationships with key stakeholders across government, media, and industry bodies.
Key Responsibilities- Public Relations & Thought Leadership
- Develop and execute a comprehensive public relations strategy to boost brand awareness and reputation in the public sector.
- Create engaging content including press releases, thought leadership articles, white papers, and opinion pieces.
- Identify speaking and panel opportunities for our leadership team to amplify our voice across the industry.
- Public Affairs Engagement
- Lead public affairs campaigns that build and maintain strong relationships with government bodies, local authorities, industry groups, and trade associations.
- Collaborate with customers’ public affairs and media teams to enhance lobbying efforts and secure strategic meetings with policymakers.
- Campaign Strategy & Execution
- Design and implement communication strategies tailored to government and ministerial stakeholders.
- Work with internal teams to develop campaigns that position us as the partner of choice in digital infrastructure.
- Monitor political developments and government tenders, identifying opportunities for commercial growth in coordination with the Sales team.
- Policy Support & Advocacy
- Support policy submissions and advocacy on telecom regulations, the Electronic Communications Code (CODE), and infrastructure development.
- Track legislative changes, offering insights to guide policy engagement.
- Media & Government Relations
- Drive proactive PR efforts with government entities, media outlets, devolved administrations, and planning authorities.
- Manage media relations alongside the Communications Manager to ensure accurate and favourable coverage.
- Build and maintain a media content calendar and collaborate with customer marketing teams for joint PR efforts and reputation management.
- Broad Marketing Skills
- Extensive experience in public relations, public affairs, and communications within a B2B corporate environment.
- Strong grasp of marketing principles with a proven ability to develop and execute integrated marketing campaigns.
- Public Sector Expertise
- Proven experience engaging with government entities, local authorities, and industry bodies.
- Familiarity with telecom regulations, public policy, and industry trends.
- Strategic Thinking
- Strong analytical skills with the ability to turn insights into actionable marketing and communication strategies.
- A strategic mindset to align initiatives with business goals.
- Project Management
- Highly organised with the ability to manage multiple projects simultaneously.
- Experience planning and executing high-profile events with strong attention to detail.
Public Sector Marketing Lead employer: Project People
Contact Detail:
Project People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Sector Marketing Lead
✨Tip Number 1
Network with professionals in the public sector and telecom industry. Attend relevant conferences, seminars, and workshops to meet key stakeholders and decision-makers. Building these relationships can provide you with valuable insights and potential referrals.
✨Tip Number 2
Stay updated on current trends and changes in telecom regulations and public policy. Subscribe to industry newsletters and follow influential figures on social media. This knowledge will not only enhance your conversations but also demonstrate your commitment to the field.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've led in the public sector. Be ready to articulate how your strategic thinking and project management skills have driven results in previous roles, as this will showcase your suitability for the position.
✨Tip Number 4
Familiarise yourself with StudySmarter's mission and values. Understanding our goals will help you align your responses during interviews and demonstrate how your experience can contribute to our vision of a digitally connected society.
We think you need these skills to ace Public Sector Marketing Lead
Some tips for your application 🫡
Understand the Role: Before applying, take time to thoroughly understand the responsibilities and requirements of the Public Sector Marketing Lead position. Tailor your application to highlight how your skills and experiences align with the job description.
Craft a Compelling CV: Ensure your CV showcases your extensive experience in public relations, public affairs, and communications. Highlight specific campaigns you've led and the impact they had on brand reputation and stakeholder engagement.
Write a Strong Cover Letter: Your cover letter should reflect your passion for driving impact in the public sector. Discuss your strategic thinking and how you can contribute to shaping public policy discussions and enhancing brand awareness.
Showcase Relevant Projects: Include examples of past projects that demonstrate your ability to manage multiple initiatives simultaneously. Highlight any high-profile events you've planned and executed, as well as your experience working with government entities and industry bodies.
How to prepare for a job interview at Project People
✨Showcase Your Public Sector Expertise
Make sure to highlight your experience working with government entities and local authorities. Be prepared to discuss specific campaigns or initiatives you've led that demonstrate your understanding of public policy and telecom regulations.
✨Demonstrate Strategic Thinking
Prepare examples of how you've turned insights into actionable marketing strategies. Discuss how you align marketing initiatives with business goals, showcasing your analytical skills and strategic mindset.
✨Engage with Thought Leadership
Be ready to talk about your experience in creating engaging content such as press releases and thought leadership articles. Share any speaking opportunities you've had and how they contributed to brand reputation in the public sector.
✨Highlight Project Management Skills
Discuss your ability to manage multiple projects simultaneously, especially high-profile events. Provide examples of how you've organised successful campaigns or events, paying attention to detail and collaboration with internal teams.
