At a Glance
- Tasks: Lead demand generation campaigns and optimise performance for impactful marketing strategies.
- Company: Join a large, dynamic organisation undergoing exciting changes.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and continuous improvement.
- Why this job: Make a real impact with innovative campaigns that drive measurable results.
- Qualifications: Experience in performance marketing and strong campaign management skills.
The predicted salary is between 50000 - 65000 £ per year.
Working for a large complex organisation undertaking a significant period of change. We are seeking a Performance Marketing Manager to own the demand generation campaign strategy and performance marketing execution for the company, designing and delivering integrated, high-impact campaigns that drive measurable pipeline contribution across both core and new business acceleration priorities. This role blends marketing craft and commercial performance: developing campaign thinking, audience targeting, messaging strategy and creative performance frameworks, then executing, optimising and improving results through insight-led iteration.
Key Roles and Responsibilities
- Scope
- Own the demand generation and performance campaign strategy aligned to pipeline priorities for:
- core propositions
- new product launches
- Translate commercial priorities into integrated performance-led campaigns:
- audience segmentation and target groups
- messaging hierarchy and proof points
- channel mix and campaign architecture
- offer strategy and conversion pathways
- Own marketing performance standards including:
- conversion measurement
- lead quality indicators
- contribution to pipeline reporting
- Define campaign creative requirements for performance success:
- testing hypotheses
- variant strategy (copy, layout, format, call to action)
- Partner with Sales leadership to align:
- priority account/segment targeting
- lead quality expectations and feedback loops
- follow-up standards and SLA assumptions
- Delivery
- Design and deliver integrated campaigns that can compete externally and create standout market impact (“award-worthy” creative effectiveness), including:
- campaign proposition and narrative arc (in collaboration with Brand Marketing Manager)
- campaign creative strategy and directional briefs (with Studio)
- channel activation plan (organic + paid + partner)
- measurement and optimisation plan
- Lead end-to-end performance campaign management:
- campaign launch readiness
- execution control and delivery cadence
- optimisation cycle and performance trading decisions
- Run a disciplined test-and-learn engine:
- campaign hypotheses and experiment design
- creative and message variant testing
- audience/segment performance comparison
- weekly improvements based on results
- Collaborate closely with:
- Content Marketing & Social Lead for copy strategy, content packs and channel storytelling
- Brand & Creative Studio for creative execution and design system variants
- Digital Growth Lead for landing page build priorities, SEO/SEM coordination and conversion path optimisation
- Martech Platforms Product Manager for tracking, lead routing, automation journeys and CRM hygiene
- Produce performance reporting and insight:
- weekly performance dashboard readouts
- campaign post-mortems (insight, learnings, improvement recommendations)
- quarterly performance narrative (what drove impact and why)
- Expertise
- campaign architecture and design
- channel orchestration and activation planning
- audience and buying-group insight application
- creative effectiveness understanding
- Strong capability in performance optimisation:
- creative testing frameworks
- lead quality and funnel dynamics
- Commercial mindset and ability to create campaigns that deliver both:
- brand cut-through (standout messaging, creative angles)
- growth outcomes (lead generation and pipeline contribution)
- Excellent briefing capability knows how to direct copy and creative toward measurable outcomes without diluting brand.
- Person Specification (Knowledge, Skills and Experience)
- Knowledge
- B2B demand generation and integrated campaign strategy
- Audience segmentation and buying group targeting
- Campaign measurement and optimisation methods
- Creative effectiveness concepts (what drives response)
- Funnel performance and lead quality principles
- Skills
- Campaign concepting and strategic planning
- Strong marketing judgement: messaging, offers, channel mix
- Ability to brief and direct high-performing creative development
- Performance analysis and optimisation discipline
- Stakeholder management with Sales, Product and Customer Office peers
- Experience
- Proven performance marketing / demand generation experience with end-to-end campaign ownership
- Track record of delivering standout campaigns with measurable outcomes
- Experience working in partnership with brand creative teams and copywriters
- Demonstrated success optimising campaigns through test-and-learn
Performance Marketing Manager employer: Project People
Join a dynamic and innovative organisation that is navigating an exciting period of transformation. As a Performance Marketing Manager, you will thrive in a collaborative work culture that values creativity and strategic thinking, offering ample opportunities for professional growth and development. With a focus on delivering high-impact campaigns, you'll be part of a team that celebrates success and encourages continuous learning, all while making a significant contribution to the company's commercial objectives.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Project People and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Project People are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Project People on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Project People. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Project People. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Project People:Show us that you’ve done your homework! In your application, briefly mention what you admire about Project People’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Project People
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Project People will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Project People, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
