At a Glance
- Tasks: Lead public sector marketing and communications to shape telecoms infrastructure in the UK.
- Company: Join a forward-thinking company dedicated to building a digitally connected society.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Make a real impact on public policy and engage with key stakeholders in the industry.
- Qualifications: Experience in public relations and government sector marketing is essential.
- Other info: This role offers a chance to influence telecom regulations and drive strategic initiatives.
The predicted salary is between 43200 - 72000 £ per year.
This is a unique opportunity to shape the future of telecoms infrastructure in the UK and play a key role in building a digitally connected society. If you’re a strategic communicator with deep public sector expertise and a passion for driving real impact, we’d love to hear from you.
We are seeking a dynamic and experienced Marketing Lead (Government Sector) to drive public sector marketing, public affairs, and communications strategy. In this pivotal role, you will lead and deliver strategic initiatives to enhance brand reputation, deepen government and industry engagement, and shape public policy discussions in line with our business objectives. You will be responsible for developing compelling campaigns, overseeing thought leadership and PR activities, and fostering high-impact relationships with key stakeholders across government, media, and industry bodies.
Key Responsibilities- Public Relations & Thought Leadership
- Develop and execute a comprehensive public relations strategy to boost brand awareness and reputation in the public sector.
- Create engaging content including press releases, thought leadership articles, white papers, and opinion pieces.
- Identify speaking and panel opportunities for our leadership team to amplify our voice across the industry.
- Public Affairs Engagement
- Lead public affairs campaigns that build and maintain strong relationships with government bodies, local authorities, industry groups, and trade associations.
- Collaborate with customers’ public affairs and media teams to enhance lobbying efforts and secure strategic meetings with policymakers.
- Campaign Strategy & Execution
- Design and implement communication strategies tailored to government and ministerial stakeholders.
- Work with internal teams to develop campaigns that position us as the partner of choice in digital infrastructure.
- Monitor political developments and government tenders, identifying opportunities for commercial growth in coordination with the Sales team.
- Policy Support & Advocacy
- Support policy submissions and advocacy on telecom regulations, the Electronic Communications Code (CODE), and infrastructure development.
- Track legislative changes, offering insights to guide policy engagement.
- Media & Government Relations
- Drive proactive PR efforts with government entities, media outlets, devolved administrations, and planning authorities.
- Manage media relations alongside the Communications Manager to ensure accurate and favourable coverage.
- Build and maintain a media content calendar and collaborate with customer marketing teams for joint PR efforts and reputation management.
- Broad Marketing Skills
- Extensive experience in public relations, public affairs, and communications within a government sector.
- Strong grasp of marketing principles with a proven ability to develop and execute integrated marketing campaigns.
- Government Sector Expertise
- Proven experience engaging with government entities, local authorities, and industry bodies.
- Familiarity with telecom regulations, public policy, and industry trends.
- Strategic Thinking
- Strong analytical skills with the ability to turn insights into actionable marketing and communication strategies.
- A strategic mindset to align initiatives with business goals.
- Project Management
- Highly organised with the ability to manage multiple projects simultaneously.
- Experience planning and executing high-profile events with strong attention to detail.
Government Sector Marketing Lead (Reading) employer: Project People
Contact Detail:
Project People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Government Sector Marketing Lead (Reading)
✨Tip Number 1
Network with professionals in the government sector, especially those involved in telecoms and public affairs. Attend industry events, webinars, and conferences to meet key players and gain insights into current trends and challenges.
✨Tip Number 2
Stay updated on the latest developments in telecom regulations and public policy. Follow relevant news sources and engage with thought leaders on social media to demonstrate your knowledge and passion for the sector.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've led in the public sector. Highlight your strategic thinking and project management skills, as these will be crucial in this role.
✨Tip Number 4
Familiarise yourself with StudySmarter's mission and values. Be ready to articulate how your experience aligns with our goals and how you can contribute to shaping a digitally connected society.
We think you need these skills to ace Government Sector Marketing Lead (Reading)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in public relations, public affairs, and communications specifically within the government sector. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic communication skills and passion for driving impact in the telecoms infrastructure sector. Mention specific examples of past campaigns or initiatives you've led that align with the responsibilities outlined in the job description.
Showcase Relevant Experience: In your application, emphasise your experience engaging with government entities and local authorities. Highlight any familiarity you have with telecom regulations and public policy, as this will be crucial for the role.
Demonstrate Strategic Thinking: Provide examples of how you've used analytical skills to develop actionable marketing strategies in previous roles. This could include discussing how you've monitored political developments or identified opportunities for growth in the past.
How to prepare for a job interview at Project People
✨Showcase Your Public Sector Expertise
Make sure to highlight your experience in public relations and public affairs within the government sector. Be prepared to discuss specific campaigns you've led and how they impacted brand reputation and stakeholder engagement.
✨Demonstrate Strategic Thinking
Prepare examples that showcase your ability to develop and execute integrated marketing strategies. Discuss how you have turned insights into actionable plans that align with business objectives, particularly in the telecoms industry.
✨Engage with Relevant Examples
Bring along case studies or examples of successful thought leadership content you've created, such as press releases or opinion pieces. This will illustrate your capability to create engaging content that resonates with government stakeholders.
✨Prepare for Policy Discussions
Familiarise yourself with current telecom regulations and public policy trends. Be ready to discuss how these factors influence marketing strategies and how you can advocate for the company’s interests in this area.