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- Tasks: Lead marketing strategies for exciting indie games and engage players worldwide.
- Company: Join a top independent video games label known for innovative gaming experiences.
- Benefits: Enjoy hybrid work, flexible hours, and opportunities for travel to vibrant office locations.
- Why this job: Be part of a creative team that champions collaboration and drives player engagement.
- Qualifications: Experience in game marketing and a knack for data-driven strategies are essential.
- Other info: This role offers a chance to influence the gaming landscape while working with passionate teams.
The predicted salary is between 43200 - 72000 £ per year.
Hybrid (will require some travel to our offices, 4 days in the office per month). Offices Based at Manchester, Wakefield & Nottingham.
Our Client is a leading, independent video games label and creative partner for developers from all over the world. Their mission is: delivering pioneering indie games that players around the world will love for a lifetime.
The Senior Brand Marketing Manager's purpose is to drive player awareness, acquisition, and engagement across all our games to ensure commercial and player goals are met. You are responsible for the marketing plans across the company's portfolio; delivering directly for the titles you own and supporting your team's marketing deliverables for the titles they own. You manage and develop a team of Brand Marketing Managers, whilst also acting as a strategic partner to Development partners and other key functions. Your focus is on collaboration internally and externally to ensure the best outcomes for our players, development partners and games.
Your Day-To-Day:
- Take ownership for the creation & execution of product/brand marketing plans.
- Collaborate with internal specialists, agencies and external teams.
- Bring excellence in strategic and creative approach.
- Analyse and report on campaign performance throughout the lifecycle.
- Oversee marketing deliverables.
- Proactively analyse the games marketplace and wider entertainment industry.
- Work with game teams to provide detailed marketing strategies.
- Bring excellence in creative thought and innovative ambitions to marketing campaigns.
- Act as a champion of collaboration with your teammates.
Some key things we’re looking for:
- Previous experience releasing games onto multiple platforms, within indie or AAA space or anything in between.
- Previous experience in creating and executing inventive go to market strategies to bring a diverse range of games to market.
- An analytical mindset, with the ability to synthesize data, market trends and user feedback to assist the team in creating insightful product features.
- Strong communication skills and a natural ability to influence.
- You should be a proactive, savvy and effective cross-functional driver.
- Strong ability to multi-task and prioritise.
- Positive attitude, engaged work ethic, and the ability to work in a highly collaborative team environment.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Computer Games, Internet Marketplace Platforms, and Software Development.
Senior Brand Marketing Manager - Gaming / Tech Sector employer: Progresso Search
Contact Detail:
Progresso Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Marketing Manager - Gaming / Tech Sector
✨Tip Number 1
Familiarise yourself with the latest trends in the gaming and tech sectors. Understanding what’s currently popular can help you speak knowledgeably during interviews and demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the gaming industry, especially those who work in brand marketing. Attend gaming events, webinars, or join online forums to connect with potential colleagues and learn about the latest opportunities.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing strategies in previous roles. Be ready to discuss specific campaigns and their outcomes to highlight your impact.
✨Tip Number 4
Prepare to discuss your experience with cross-functional collaboration. Think of examples where you successfully worked with different teams, as this role emphasises teamwork and communication across various departments.
We think you need these skills to ace Senior Brand Marketing Manager - Gaming / Tech Sector
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing, particularly within the gaming or tech sectors. Emphasise any previous roles where you managed teams or developed marketing strategies for games.
Craft a Compelling Cover Letter: In your cover letter, express your passion for gaming and how your background aligns with the company's mission. Mention specific campaigns you've worked on that demonstrate your ability to drive player engagement and awareness.
Showcase Analytical Skills: Include examples of how you've used data to inform marketing decisions. Discuss any tools or methodologies you've employed to analyse campaign performance and market trends, as this is crucial for the role.
Highlight Collaboration Experience: Since the role requires collaboration with various teams, provide examples of successful cross-functional projects you've led or contributed to. This will show your ability to work effectively in a team-oriented environment.
How to prepare for a job interview at Progresso Search
✨Showcase Your Gaming Knowledge
Make sure to demonstrate your passion for gaming and familiarity with the industry. Discuss recent trends, popular titles, and what makes a successful marketing campaign in the gaming sector.
✨Highlight Your Strategic Thinking
Prepare examples of how you've developed and executed marketing strategies in the past. Be ready to discuss specific campaigns you’ve led, focusing on your analytical approach and the results achieved.
✨Emphasise Collaboration Skills
Since the role requires working closely with various teams, share experiences where you successfully collaborated with others. Highlight your ability to influence and drive cross-functional initiatives.
✨Prepare for Scenario Questions
Anticipate questions that ask how you would handle specific marketing challenges or scenarios. Think about how you would analyse market data or respond to player feedback to improve a game’s marketing strategy.
