Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing plans for exciting indie games and analyse campaign performance.
- Company: Join a top independent video games label with a global reach.
- Benefits: Enjoy a collaborative work culture and opportunities for creative innovation.
- Why this job: Be part of a dynamic team shaping the future of gaming with your ideas.
- Qualifications: Experience in game marketing and strong analytical skills are essential.
- Other info: Work closely with industry experts and influence game releases.
The predicted salary is between 36000 - 60000 £ per year.
Brand Marketing Manager – Gaming / Tech Sector Our client is a leading, independent video games label and creative partner for developers from all over the world. Our mission is: delivering pioneering indie games that players around the world will love for a lifetime. Their company is the largest and longest-standing entity within a group which is listed on the London Stock Exchange. You will report into the Senior Brand Marketing Manager and work closely with the Head of Marketing. You will take ownership for the creation & execution of marketing plans for your games, working with internal specialists, agencies, and external teams to deliver unique integrated marketing plans that deliver results. Analyse and report on campaign performance throughout the lifecycle to inform strategic decision-making for both live and future game releases. Oversee marketing deliverables, including planning and accounting for asset requests, press opportunities, production, and the product plan. Proactively analyse the games marketplace and wider entertainment industry to understand game audiences, competitors, and changes in the industry. Work with game teams to supply detailed marketing strategies to best deliver results for their games. Bring excellence in creative thought and innovative ambitions to marketing campaigns, inspiring the best in others and always placing the players and product first. Act as a champion of collaboration with your teammates: solve problems, elevate thinking, and generate ideas with the people closest to the product. What we would like to see: Previous experience releasing games onto multiple platforms, within indie or AAA space. Experience in creating and executing inventive marketing strategies to bring a diverse range of games to market. An analytical mindset, with the ability to synthesize data, market trends, and user feedback to assist the team in creating insightful product features. Strong communication skills and a natural ability to influence. You should be a proactive, determined, and effective cross-functional driver. Positive attitude, engaged work ethic, and the ability to work in a highly collaborative team environment. Developer partner management/relationship experience. Seniority level Associate Employment type Full-time Job function Marketing Industries Internet Marketplace Platforms, Computer Games, and Software Development #J-18808-Ljbffr
Brand Marketing Manager - Gaming / Tech Sector employer: Progresso Search
Contact Detail:
Progresso Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager - Gaming / Tech Sector
✨Tip Number 1
Familiarise yourself with the latest trends in the gaming and tech sectors. Follow industry news, join relevant forums, and engage with gaming communities to understand what resonates with players and how brands are successfully marketing their games.
✨Tip Number 2
Network with professionals in the gaming industry, especially those who have experience in brand marketing. Attend gaming conferences, webinars, or local meetups to build connections that could lead to valuable insights or even referrals for the position.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past marketing campaigns you've worked on. Be ready to discuss how you measured success and adapted strategies based on data, as this will demonstrate your ability to contribute to the role effectively.
✨Tip Number 4
Prepare to discuss your experience with cross-functional teams. Highlight specific examples where you collaborated with developers, designers, or external agencies to create successful marketing strategies, as teamwork is crucial for this role.
We think you need these skills to ace Brand Marketing Manager - Gaming / Tech Sector
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the gaming or tech sector. Focus on your previous roles in brand marketing, especially those involving game releases, and showcase any successful campaigns you've led.
Craft a Compelling Cover Letter: In your cover letter, express your passion for gaming and how it aligns with the company's mission. Mention specific examples of inventive marketing strategies you've executed and how they resulted in successful game launches.
Showcase Analytical Skills: Demonstrate your analytical mindset by including examples of how you've used data to inform marketing decisions. Discuss any tools or methodologies you’ve employed to analyse campaign performance and market trends.
Highlight Collaboration Experience: Emphasise your ability to work collaboratively with cross-functional teams. Provide examples of how you've successfully managed relationships with developers or other stakeholders to achieve marketing goals.
How to prepare for a job interview at Progresso Search
✨Showcase Your Passion for Gaming
Make sure to express your genuine enthusiasm for gaming and the tech sector during the interview. Share personal experiences with games that have inspired you, and discuss how they relate to the role you're applying for. This will demonstrate your alignment with the company's mission of delivering pioneering indie games.
✨Prepare Data-Driven Insights
Since the role requires an analytical mindset, come prepared with examples of how you've used data to inform marketing strategies in the past. Be ready to discuss specific campaigns you've worked on, the metrics you tracked, and how those insights shaped your decisions.
✨Demonstrate Collaborative Spirit
Highlight your experience working in cross-functional teams. Share stories that illustrate your ability to collaborate effectively with different departments, such as game development and creative teams, to achieve common goals. This will show that you can thrive in a highly collaborative environment.
✨Research the Company and Competitors
Before the interview, take time to research the company and its competitors. Understand their recent game releases, marketing strategies, and market positioning. This knowledge will allow you to ask insightful questions and demonstrate your proactive approach to understanding the industry landscape.
