At a Glance
- Tasks: Lead marketing for exciting events, driving attendance and revenue growth.
- Company: Join a dynamic global media group with influential brands.
- Benefits: Enjoy 25 days holiday, hybrid working, and wellness days.
- Why this job: Make an impact in a fast-paced environment while developing your marketing skills.
- Qualifications: 3 years in event marketing, strong email and database management skills.
- Other info: Diverse team culture with opportunities for professional growth.
The predicted salary is between 28800 - 48000 £ per year.
Progressive Media Investments (PMI) is a global media and publishing group, home to influential brands in journalism and specialist media, including New Statesman, Press Gazette, Spear’s, World of Fine Wine and more. We are looking for a Marketing Manager - Events to join our events team, working across a diverse portfolio of premium conferences, awards and invitation-only receptions. This is a hands-on, commercially focused role at the heart of a fast-moving, entrepreneurial media business.
You will work closely with the Senior Events Marketing Manager and wider commercial and editorial teams to lead the marketing delivery for a portfolio of events, driving delegate attendance, award entries, sponsorship value and revenue growth.
Key responsibilities- Deliver high-performing campaigns: Lead the delivery of marketing plans for a portfolio of events, with a clear focus on attendance, entries and revenue.
- Plan, execute and optimise multi-channel campaigns across email, social, web and partnerships.
- Track performance and refine campaigns based on data and insight.
- Stay on top of news and trends across media, politics and business to keep campaigns timely and relevant.
- Campaign and channel management: Build and manage email marketing campaigns using HubSpot.
- Segment and optimise databases to improve targeting and conversion.
- Lead social media promotion, including writing and creating content.
- Update and manage event websites and registration pages (WordPress).
- Work with the commercial team to support the delivery of sponsorship and partnership agreements.
- Build and manage relationships with associations and media partners.
- Provide the delegate sales team with marketing assets and support to drive ticket sales.
- Reporting and stakeholder management: Work cross-functionally with editorial, commercial and events colleagues.
- Provide regular, structured updates on campaign progress and performance.
- Maintain and contribute to the reporting and analytics framework across all channels.
- Track KPIs to demonstrate marketing effectiveness and ROI.
- Around 3 years’ experience in event marketing, ideally across multiple brands or products.
- Strong email marketing experience (HubSpot or similar).
- Experience with audience segmentation and database management.
- Working knowledge of WordPress, including basic HTML.
- Confident using Canva for marketing and social assets.
- Strong Excel and Microsoft Office skills.
- Excellent organisation and project management skills, with the ability to juggle multiple deadlines.
- A proactive, commercial and results-driven mindset, with strong communication and stakeholder management skills.
- 25 days' holiday (plus bank holidays)
- Additional days off for your birthday, health and well-being day and volunteering day
- Subscription to group publications and all other online content
- Access to a discounted shopping program
- Cycle to work scheme
- Enhanced maternity, paternity and adoption pay
- Enhanced company sick pay after probation
Note, this role offers hybrid working, working from home one day per week. Applications meeting the selection criteria will be reviewed as soon as possible. Progressive Media Investments values diversity and is an equal opportunity employer. Please inform the hiring manager if you require any reasonable adjustments so that you can fully participate in the recruitment process. Please note, candidates must have, or be able to independently obtain, the right to live and work in the United Kingdom as we are unable to offer sponsorship for this role.
Marketing Manager - Events employer: Progressive Media Investments
Contact Detail:
Progressive Media Investments Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Events
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and event successes. Use visuals and data to demonstrate your impact. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Share how you can add value to their events team. It shows initiative and could lead to opportunities!
✨Tip Number 4
Apply through our website! We’ve got a streamlined application process that makes it easy for you to showcase your talents. Plus, it helps us keep track of all the amazing candidates like you who are eager to join our team!
We think you need these skills to ace Marketing Manager - Events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager - Events role. Highlight your experience in event marketing and any relevant skills, like email marketing and database management. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about events and how your background aligns with our needs. Be sure to mention any specific campaigns you've led that drove attendance or revenue.
Showcase Your Skills: Don’t forget to showcase your skills in HubSpot, WordPress, and Canva. If you’ve got experience with audience segmentation or managing multi-channel campaigns, let us know! We love seeing candidates who are proactive and results-driven.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and we’ll be able to review your application as soon as possible. Don’t miss out on this opportunity to join our dynamic team!
How to prepare for a job interview at Progressive Media Investments
✨Know Your Events Inside Out
Before the interview, dive deep into the events that Progressive Media Investments hosts. Familiarise yourself with their past conferences, awards, and receptions. This will not only show your genuine interest but also help you discuss how your marketing strategies can enhance their events.
✨Showcase Your Campaign Successes
Prepare to share specific examples of high-performing campaigns you've led in the past. Highlight your experience with multi-channel marketing, especially using tools like HubSpot. Be ready to discuss how you tracked performance and optimised campaigns based on data.
✨Demonstrate Your Team Spirit
This role involves working closely with various teams, so be prepared to talk about your collaborative experiences. Share examples of how you've successfully worked cross-functionally, managed stakeholder relationships, and contributed to team goals.
✨Stay Current with Industry Trends
Make sure you're up-to-date with the latest trends in media, politics, and business. Bring insights to the interview about how these trends could impact event marketing strategies. This will demonstrate your proactive mindset and ability to keep campaigns relevant.