At a Glance
- Tasks: Lead media relations strategies and create engaging content to enhance brand visibility.
- Company: Dynamic company in Tamworth with a focus on marketing and communications.
- Benefits: Competitive salary, generous leave, health cashback plan, and pension scheme.
- Other info: Full-time role with excellent career growth opportunities in a supportive team.
- Why this job: Shape the company's media presence and make a real impact on brand identity.
- Qualifications: Significant media relations experience and strong copywriting skills required.
Our Tamworth based client is looking for a Senior Media Relations Executive to join their team on a permanent basis. This exciting new role reports directly to the Marketing Manager and sits within a dynamic in-house team responsible for delivering Marketing, Communications, and Design services across the group of companies.
As a Media Relations Executive, you will play a key role in supporting the group's communications strategy, working closely with the Media Relations Manager and Marketing Manager. You'll have the opportunity to shape how the company is represented across industry media platforms, identifying and leveraging opportunities to enhance the group's reputation and build its brand identity.
As a Senior Media Relations Executive, you will need to have/be:
- Significant experience working in a media relations role.
- Strong copywriting skills with a proven ability to create high-quality content, particularly product-focused and feature-led articles for trade media.
- Excellent organisational skills with the ability to work independently and collaboratively as part of a team.
- Strong interpersonal and communication skills, with the confidence to build effective relationships with internal and external stakeholders.
- Proven experience developing and maintaining relationships with trade media and magazine editors.
- Ability to contribute strategically to communications activity, beyond day-to-day execution.
- Experience leading and taking ownership of media relations projects and campaigns.
- Demonstrated ability to develop, coordinate and deliver cross-channel communications plans.
- Self-motivated, enthusiastic and committed to continuous professional development.
- Proactive approach to identifying and developing new stories that support business growth and brand development.
Desirable Experience:
- Experience working within the construction and/or electrical industry.
- Experience in crisis management, reputation recovery and managing reputational risk issues.
- Understanding of the trade media landscape.
Details:
- Salary: £35,000 - £38,000
- Working Hours: Full Time/40 hours Monday - Friday
- Location: Tamworth (full time on site)
- Duration: Permanent
Role of Senior Media Relations Executive:
- Develop and implement proactive and reactive PR and media relations strategies aligned with business objectives.
- Lead reputation management activities, including risk monitoring and crisis-response planning.
- Advise on media positioning, key messaging, and emerging issues.
- Create and oversee content for trade and industry media, including thought leadership articles, technical features, product launches, business updates, case studies, website stories, and award submissions.
- Ensure all content is accurate, engaging, and aligned with brand tone of voice.
- Identify and develop newsworthy stories from across the business into media opportunities.
- Support copywriting, media pitches, and submissions for multiple brands and initiatives.
- Build and maintain strong relationships with journalists, editors, and industry publications.
- Lead media outreach and pitching activities to secure high-value trade and digital coverage.
- Manage and maintain targeted media databases and distribution lists.
- Oversee press office operations, ensuring timely and accurate responses to media enquiries.
- Manage sensitive issues and coordinate cross-functional responses when required.
- Monitor media coverage and competitor activity, providing insights and recommendations.
- Lead PR planning meetings to align communications activity with business priorities.
- Collaborate with internal teams to ensure consistent messaging across all channels.
- Support proofreading and content creation for company literature, websites, and marketing materials.
- Identify opportunities to enhance brand visibility and reputation through positive media coverage.
- Ensure all external communications adhere to brand, campaign, and tone-of-voice guidelines.
- Stay informed of industry trends, regulatory changes, and media developments to shape PR strategy and activity.
Benefits of working as a Senior Media Relations Executive:
- 23 days annual leave + bank holidays
- Option to purchase up to 5 extra days annual leave
- Health Cashback Plan
- Pension Scheme
- Life Assurance
- Free Parking
Senior Media Relations Executive in Tamworth employer: Proftech Talent
Join a forward-thinking company in Tamworth as a Senior Media Relations Executive, where you will be part of a vibrant in-house team dedicated to shaping the group's communications strategy. With a strong focus on employee growth and development, the company offers a supportive work culture, competitive salary, and a range of benefits including generous annual leave, health cashback plans, and life assurance. This role not only allows you to enhance your media relations skills but also provides the opportunity to make a significant impact on the company's brand identity and reputation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Media Relations Executive in Tamworth
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at local events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its media presence. We suggest you come armed with examples of how you can enhance their brand identity and reputation. Show them you’re the perfect fit for their team!
✨Tip Number 3
Practice your pitch! Whether it’s about your experience or a new story idea, being able to communicate clearly and confidently is key. We recommend rehearsing with a friend or in front of a mirror to nail that delivery.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. And remember, if you see a role that excites you, apply through our website – we’re here to help you succeed!
We think you need these skills to ace Senior Media Relations Executive in Tamworth
Some tips for your application 🫡
Show Off Your Copywriting Skills:As a Senior Media Relations Executive, strong copywriting is key! Make sure your application showcases your ability to create engaging and high-quality content. Include examples of your work that highlight your knack for crafting compelling articles, especially those that are product-focused.
Tailor Your Application:We want to see how you fit into our team! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Highlight your media relations experience and any relevant projects you've led that align with our communications strategy.
Demonstrate Your Relationship-Building Skills:Building relationships is crucial in this role. Use your application to illustrate how you've successfully developed and maintained connections with journalists and editors in the past. Share specific examples that show your interpersonal skills and confidence in communication.
Be Proactive and Enthusiastic:We love a self-motivated candidate! In your application, express your enthusiasm for the role and the industry. Share any proactive initiatives you've taken in previous roles to identify and develop new stories or media opportunities that contributed to business growth.
How to prepare for a job interview at Proftech Talent
✨Know Your Media Landscape
Before the interview, do your homework on the trade media landscape relevant to the role. Familiarise yourself with key publications and journalists in the construction and electrical industries. This will not only show your enthusiasm but also help you discuss how you can leverage these relationships effectively.
✨Showcase Your Copywriting Skills
Prepare examples of your best copywriting work, especially product-focused and feature-led articles. Be ready to discuss your writing process and how you ensure content aligns with brand tone and messaging. This is a great way to demonstrate your strong copywriting skills and attention to detail.
✨Demonstrate Strategic Thinking
Think about how you can contribute strategically to the company's communications activities. Be prepared to share ideas on proactive and reactive PR strategies that align with business objectives. This will highlight your ability to think beyond day-to-day execution and show your potential value to the team.
✨Build Rapport with Interviewers
Use your strong interpersonal skills to build rapport with your interviewers. Engage them in conversation, ask insightful questions about their media relations challenges, and share your thoughts on potential solutions. This will showcase your confidence and ability to foster effective relationships, which is crucial for the role.
