At a Glance
- Tasks: Lead media relations strategies and create engaging content to enhance brand visibility.
- Company: Dynamic company in Tamworth with a focus on marketing and communications.
- Benefits: Competitive salary, generous leave, health cashback plan, and pension scheme.
- Other info: Full-time role with excellent career growth opportunities in a supportive team.
- Why this job: Shape the company's media presence and make a real impact on brand identity.
- Qualifications: Significant media relations experience and strong copywriting skills required.
The predicted salary is between 35000 - 38000 £ per year.
Our Tamworth based client is looking for a Senior Media Relations Executive to join their team on a permanent basis. This exciting new role reports directly to the Marketing Manager and sits within a dynamic in-house team responsible for delivering Marketing, Communications, and Design services across the group of companies.
As a Media Relations Executive, you will play a key role in supporting the group's communications strategy, working closely with the Media Relations Manager and Marketing Manager. You'll have the opportunity to shape how the company is represented across industry media platforms, identifying and leveraging opportunities to enhance the group's reputation and build its brand identity.
As a Senior Media Relations Executive, you will need to have/be:
- Significant experience working in a media relations role.
- Strong copywriting skills with a proven ability to create high-quality content, particularly product-focused and feature-led articles for trade media.
- Excellent organisational skills with the ability to work independently and collaboratively as part of a team.
- Strong interpersonal and communication skills, with the confidence to build effective relationships with internal and external stakeholders.
- Proven experience developing and maintaining relationships with trade media and magazine editors.
- Ability to contribute strategically to communications activity, beyond day-to-day execution.
- Experience leading and taking ownership of media relations projects and campaigns.
- Demonstrated ability to develop, coordinate and deliver cross-channel communications plans.
- Self-motivated, enthusiastic and committed to continuous professional development.
- Proactive approach to identifying and developing new stories that support business growth and brand development.
Desirable Experience:
- Experience working within the construction and/or electrical industry.
- Experience in crisis management, reputation recovery and managing reputational risk issues.
- Understanding of the trade media landscape.
Details:
- Salary: 35,000 - 38,000
- Working Hours: Full Time/40 hours Monday - Friday
- Location: Tamworth (full time on site)
- Duration: Permanent
Role of Senior Media Relations Executive:
- Develop and implement proactive and reactive PR and media relations strategies aligned with business objectives.
- Lead reputation management activities, including risk monitoring and crisis-response planning.
- Advise on media positioning, key messaging, and emerging issues.
- Create and oversee content for trade and industry media, including thought leadership articles, technical features, product launches, business updates, case studies, website stories, and award submissions.
- Ensure all content is accurate, engaging, and aligned with brand tone of voice.
- Identify and develop newsworthy stories from across the business into media opportunities.
- Support copywriting, media pitches, and submissions for multiple brands and initiatives.
- Build and maintain strong relationships with journalists, editors, and industry publications.
- Lead media outreach and pitching activities to secure high-value trade and digital coverage.
- Manage and maintain targeted media databases and distribution lists.
- Oversee press office operations, ensuring timely and accurate responses to media enquiries.
- Manage sensitive issues and coordinate cross-functional responses when required.
- Monitor media coverage and competitor activity, providing insights and recommendations.
- Lead PR planning meetings to align communications activity with business priorities.
- Collaborate with internal teams to ensure consistent messaging across all channels.
- Support proofreading and content creation for company literature, websites, and marketing materials.
- Identify opportunities to enhance brand visibility and reputation through positive media coverage.
- Ensure all external communications adhere to brand, campaign, and tone-of-voice guidelines.
- Stay informed of industry trends, regulatory changes, and media developments to shape PR strategy and activity.
Benefits of working as a Senior Media Relations Executive:
- 23 days annual leave + bank holidays
- Option to purchase up to 5 extra days annual leave
- Health Cashback Plan
- Pension Scheme
- Life Assurance
- Free Parking
Senior Media Relations Executive in Stafford employer: Proftech Talent
Join a forward-thinking company in Tamworth as a Senior Media Relations Executive, where you will be part of a vibrant in-house team dedicated to shaping the group's communications strategy. With a strong focus on employee growth and development, the company offers a supportive work culture, competitive benefits including a health cashback plan and generous annual leave, and the opportunity to make a significant impact on brand visibility and reputation within the industry. This role not only allows for creative expression through high-quality content creation but also fosters collaboration with key stakeholders, making it an ideal environment for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Media Relations Executive in Stafford
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Proftech Talent. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Proftech Talent, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Proftech Talent inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Senior Media Relations Executive in Stafford
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Proftech Talent. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Proftech Talent.
How to prepare for a job interview at Proftech Talent
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
