At a Glance
- Tasks: Lead and inspire a national sales team to drive growth and develop key customer relationships.
- Company: Established UK manufacturer known for quality and innovation in traffic safety solutions.
- Benefits: Competitive salary, performance-related bonus, and opportunities for professional development.
- Other info: Exciting opportunity for career growth in a dynamic engineering environment.
- Why this job: Shape sales strategy and influence product innovation in a growing company.
- Qualifications: Proven B2B sales leadership experience with strong negotiation and team management skills.
The predicted salary is between 62000 - 62000 £ per year.
- National Sales Manager
- £62,000 + Performance-Related Bonus | Full-Time | Permanent | Telford, Shropshire
We are delighted to be recruiting on behalf of an established UK manufacturer of traffic safety solutions for an experienced and commercially driven National Sales Manager.
With a strong reputation for quality, innovation and British engineering, our client is entering an exciting period of growth and is looking for an inspirational sales leader to help shape and deliver its next phase of expansion.
This is a senior commercial opportunity for an ambitious sales professional who can combine strategic thinking, hands-on sales leadership and strong key account management to deliver sustainable revenue growth.
The Role
As National Sales Manager, you will lead, develop and inspire the sales team while working closely with the Managing Director to deliver the company's commercial strategy.
You will take ownership of national sales performance, strengthen key customer relationships, identify new opportunities and build a high-performing, customer-focused sales culture.
The role combines sales strategy, team leadership, key account management, business development, tendering and market development, with the opportunity to influence future product and commercial strategy.
Key Responsibilities
- Develop and implement sales strategies to achieve company targets and increase market presence.
- Lead, coach and develop the national sales team.
- Embed a performance-led, customer-first culture.
- Ensure effective CRM usage, pipeline management, forecasting and quote follow-up.
- Monitor sales performance and produce monthly sales reports.
- Own and develop key customer accounts to increase revenue, retention and long-term contracts.
- Identify and convert new business opportunities across existing and emerging markets.
- Lead and support public and private sector tenders, frameworks and contract submissions.
- Manage pricing and rebate enquiries.
- Analyse market trends, competitor activity and customer requirements to identify new opportunities.
- Provide market intelligence to influence product development and commercial strategy.
- Work closely with the Managing Director to identify emerging markets and innovation opportunities.
- Represent the business at trade shows, exhibitions, conferences and industry events.
- Safeguard existing contracts and ensure customer KPIs and commitments are delivered.
- Work closely with product development and operations teams to support sales initiatives and customer experience.
- Champion an exceptional customer experience.
- Support social value and ESG commitments across commercial activity.
About You
We are looking for an established B2B sales leader with a proven record of delivering growth and developing successful sales teams.
You will be commercially astute, customer-focused and confident operating at both strategic and operational levels.
Essential experience includes
- Proven experience leading a national B2B sales team.
- Consistent record of sales growth and achieving or exceeding targets.
- Strong commercial acumen and negotiation skills.
- Demonstrable key account management experience.
- Ability to develop and execute effective sales strategies.
- Experience managing CRM systems, sales pipelines and forecasting.
- Strong coaching, mentoring and team leadership skills.
- Excellent communication, negotiation and interpersonal abilities.
- A proactive, strategic and results-driven approach.
- Ability to identify market opportunities and convert them into commercial results.
- Passion for innovation and product development.
- Ability to build strong relationships with customers and internal stakeholders.
- Willingness and ability to travel nationally and internationally when required.
Desirable Experience
Experience within the following sectors would be advantageous
- Manufacturing
- Infrastructure
- Lighting
- Construction products
- Traffic and highways
- Public realm
- Engineering products
- Public sector
Experience with public sector tenders, frameworks, social value reporting or ESG initiatives would also be beneficial.
The Opportunity
This is an excellent opportunity to join an established UK engineering and manufacturing business at an exciting stage of growth.
You will have the opportunity to shape the sales strategy, develop a team, influence product innovation and directly contribute to the company's future commercial success.
Package & Details
- Salary: £62,000 per annum
- Bonus: Performance-related bonus
- Contract: Full-time, permanent
- Location: Telford, Shropshire
- Reporting to: Managing Director
- Travel: National and occasional international travel required
- #J-18808-Ljbffr
Area Sales Manager - South East in Shrewsbury employer: Proftech Talent
At Proftech Talent, we pride ourselves on being an excellent employer that values detail-oriented individuals who thrive in a collaborative environment. Our supportive work culture fosters professional growth and offers opportunities to enhance your skills while contributing to meaningful projects. Located in a vibrant area, we provide a dynamic workplace where your contributions directly impact the success of our HR initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager - South East in Shrewsbury
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Area Sales Manager - South East at Proftech Talent, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Proftech Talent. Tailor your message to explain why you’re drawn to them and how you can contribute as a Area Sales Manager - South East. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Area Sales Manager - South East in Shrewsbury
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Proftech Talent:When writing your cover letter, make sure to tailor your message specifically for Proftech Talent. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Proftech Talent
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Proftech Talent that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Proftech Talent that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Proftech Talent’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
