At a Glance
- Tasks: Drive outbound initiatives and engage high-potential prospects in the AI marketing space.
- Company: Join a fast-growing tech company valued at $1B, backed by top investors.
- Benefits: Competitive salary, equity, and a full range of perks.
- Other info: On-site role in NYC, London, or Singapore with excellent career growth opportunities.
- Why this job: Shape how brands connect with customers in a rapidly evolving AI landscape.
- Qualifications: Intelligent, self-motivated, and eager to learn about sales development.
The predicted salary is between 80000 - 80000 £ per year.
Profound is the marketing platform for the age of AI search. The way brands reach people is being rewritten - AI models like ChatGPT, Perplexity, and Google AI Mode are now the answer layer between companies and their customers. We built the platform marketers use to understand, measure, and win in that world: the analytics, intelligence, and agent automation that turn AI search from a threat into a competitive advantage. We went from 0 to a $1B valuation in 18 months. Revenue grew 100x last year. Our customers include 15% of the Fortune 500 like Walmart, Wayfair and U.S. Bank, and innovators like Ramp, MongoDB, and Figma.
As a GTM Associate, you will be on the front lines of our growth efforts, driving outbound prospecting, booking high-quality meetings, and shaping how Profound engages new customers. You will work closely with Sales and Marketing to run thoughtful, high-impact outbound campaigns and help define how companies first experience Profound in a rapidly evolving AI landscape. This is not a traditional SDR role.
What you'll do:
- Drive outbound initiatives by identifying and engaging high-potential prospects across key industries.
- Execute personalized, structured outreach campaigns to generate qualified meetings and pipeline.
- Manage high-volume outreach with precision while maintaining quality, follow-up, and message consistency.
- Collaborate closely with Sales and Marketing to refine targeting, messaging, and go-to-market experiments.
- Help shape outbound playbooks and prospecting approaches as the team scales.
Who you are:
- Intelligent, persistent, and self-motivated, with a strong interest in cold outbound and sales development.
- Highly coachable and open to feedback, eager to continuously refine your approach.
- Comfortable managing high-volume, high-quality interactions and resilient in the face of rejection.
- Detail-oriented and thoughtful in personalizing outreach so prospects feel genuinely understood.
- Motivated by learning the full sales cycle and working toward becoming an Account Executive over time.
Location: This is an on-site role based in our NYC, London, or Singapore office, designed for builders who thrive on speed, iteration, and meaningful impact.
For this role, the expected base salary is $80,000 before commission, with a $115,000 on-target estimate (NYC only). Profound's total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.
Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.
GTM Associate employer: ProFound
Profound is an exceptional employer that fosters a vibrant work culture in the heart of London, where innovation meets collaboration. With a strong emphasis on employee growth, we offer comprehensive benefits and opportunities for professional development, ensuring that our team members thrive while driving impactful engagement with our cutting-edge marketing platform. Join us to be part of a dynamic environment that values your contributions and supports your career aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Associate
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ProFound and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ProFound are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ProFound on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ProFound. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace GTM Associate
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ProFound. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ProFound:Show us that you’ve done your homework! In your application, briefly mention what you admire about ProFound’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ProFound
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ProFound will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ProFound, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
