At a Glance
- Tasks: Manage and optimise Google Ads campaigns to drive traffic and generate leads.
- Company: Join Profitable Sites, a leader in e-commerce marketing with 20+ years of experience.
- Benefits: Enjoy a full-time role with opportunities for growth and learning in a dynamic team.
- Why this job: Be part of a passionate team making a real impact in digital marketing.
- Qualifications: Experience with Google Ads is essential; certifications preferred for advanced roles.
- Other info: Open to all experience levels; perfect for those eager to learn and grow.
The predicted salary is between 30000 - 42000 £ per year.
About Us: Profitable Sites helps e-commerce and lead-generation businesses in the UK and USA achieve top rankings and impactful results through expert SEO and Google Ads management. With over 20 years of experience and a commitment to transparency, we manage over £2,500,000 in annual ad spend, delivering measurable ROI for our clients.
Job Summary: We are seeking a talented and passionate Google Ads Specialist/Campaign Manager to join our growing marketing team. In this role, you will be responsible for the planning, implementation, optimisation, and reporting of Google Ads campaigns across various channels. Your goal will be to drive targeted traffic, generate leads, and achieve client or company marketing objectives.
Responsibilities:
- Develop and execute comprehensive Google Ads strategies across Search, Display, and Shopping campaigns.
- Conduct thorough keyword research, audience targeting, and competitor analysis.
- Create compelling ad copy and optimise landing pages for maximum conversion.
- Manage campaign budgets effectively and track key performance indicators (KPIs).
- Analyse campaign data, generate insightful reports, and provide actionable recommendations for improvement.
- Stay up-to-date with the latest Google Ads features, trends, and best practices.
- Collaborate effectively with internal teams.
Required Skills & Qualifications:
- Proven experience managing Google Ads campaigns with a strong understanding of Search, Display, and Shopping.
- Solid understanding of digital marketing principles and best practices.
- Excellent analytical and problem-solving skills.
- Strong communication and presentation skills.
- Ability to work independently and as part of a team.
- Proficiency in Google Workspace (Docs, Sheets, Slides).
Experience Level Variations:
- Google Ads Specialist (2+ years of experience): 2+ years of hands-on experience managing Google Ads campaigns. Google Ads Search, Display, and Shopping certifications are required. A strong understanding of campaign optimisation techniques. Basic knowledge of Google Analytics.
- Senior Google Ads Specialist (5+ years of experience): 5+ years of proven experience in managing and optimising Google Ads campaigns. Google Ads Search, Display, and Shopping certifications are required. Google Analytics 4 certification is required. Demonstrated experience with data analysis and reporting tools (e.g., Google Data Studio, Excel). Ability to extract insights from data and translate them into actionable strategies. Experience managing larger budgets and complex campaigns. Familiarity with Google Ads scripts is highly desirable.
- Lead Google Ads Specialist (10+ years of experience): 10+ years of extensive experience in managing large-scale Google Ads campaigns across diverse industries. Google Ads Search, Display, and Shopping certifications are required. Google Analytics 4 certification is required. Advanced data analysis skills and experience with statistical analysis tools (e.g., R, Python). Proven track record of developing and implementing successful Google Ads strategies that drive significant business results. Experience in leading and mentoring junior team members. Strong understanding of attribution modelling and advanced conversion tracking. Experience with other digital marketing channels (e.g., social media advertising, SEO) is a plus.
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Technology, Information and Internet
Google Ads Specialist/Campaign Manager employer: Profitable Sites
Contact Detail:
Profitable Sites Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Google Ads Specialist/Campaign Manager
✨Tip Number 1
Familiarise yourself with the latest Google Ads features and updates. This will not only help you in interviews but also demonstrate your commitment to staying current in a fast-evolving field.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who work with Google Ads. Engaging with industry experts can provide insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and results that showcase your ability to drive traffic and generate leads effectively.
✨Tip Number 4
Consider obtaining or updating your Google Ads certifications if you haven't already. This not only boosts your credibility but also shows your dedication to professional development in this area.
We think you need these skills to ace Google Ads Specialist/Campaign Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing Google Ads campaigns. Include specific metrics and achievements that demonstrate your ability to drive results, such as increased ROI or successful campaign optimisation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of Google Ads. Mention any certifications you hold and how your skills align with the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, emphasise your analytical abilities. Provide examples of how you've used data analysis to inform campaign strategies and improve performance. This is crucial for a role focused on optimising Google Ads.
Highlight Continuous Learning: Mention any recent courses or training you've undertaken related to Google Ads or digital marketing trends. This shows your commitment to staying updated with industry changes and best practices, which is essential for this role.
How to prepare for a job interview at Profitable Sites
✨Showcase Your Google Ads Knowledge
Make sure to brush up on the latest Google Ads features and best practices. Be prepared to discuss specific campaigns you've managed, including the strategies you used and the results achieved. This will demonstrate your expertise and passion for the role.
✨Prepare for Analytical Questions
Since the role requires strong analytical skills, expect questions that assess your ability to interpret data. Be ready to explain how you've used data analysis in past campaigns to drive decisions and improve performance.
✨Demonstrate Team Collaboration Skills
The job involves working with internal teams, so be prepared to share examples of how you've successfully collaborated in the past. Highlight your communication skills and how you’ve contributed to team success in previous roles.
✨Ask Insightful Questions
At the end of the interview, ask thoughtful questions about the company's approach to Google Ads and their expectations for the role. This shows your genuine interest in the position and helps you gauge if it's the right fit for you.