Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand and social strategies, connecting culture with consumer brands.
- Company: A culture-first creative agency at the heart of fandom and entertainment.
- Benefits: Competitive salary, hybrid work model, and exciting projects.
- Why this job: Shape impactful strategies in a dynamic environment where creativity meets culture.
- Qualifications: 7+ years in brand or cultural strategy with a passion for fandom.
- Other info: Opportunity to lead independently and engage with diverse cultural communities.
The predicted salary is between 85000 - 85000 £ per year.
Strategy Director – Culture, Content & Partnerships
London – Hybrid (3 days in office)
Entertainment & Culture-First Creative Agency
Salary: £85,000 + Benefits
We’re recruiting for a culture-led creative agency whose work sits at the intersection of fandom, entertainment, and brand purpose. Their projects go beyond campaigns — they create platforms, partnerships, and cultural moments that genuinely resonate with audiences.
This is a Strategy Director role for someone who thrives on ownership, independence, and variety. You’ll be just as comfortable building a rigorous brand or partnership strategy as you are diving into the worlds of fandom, subculture, and digital communities to uncover what matters.
If you’re the type of strategist who rolls up your sleeves and makes things happen — not waiting on a team, but leading from the front — this could be the role for you.
THE ROLE
Brand & Social Strategy
- Lead the creation of brand and social-first strategies across mainstream and emerging platforms (TikTok, IG, YouTube, Discord, Reddit and beyond).
- Own projects end-to-end: from insight-driven frameworks to cultural hooks, narrative direction, content pillars, and creator activations.
- Translate audience and fan behaviours into actionable strategies that feel credible, timely, and impactful.
Partnerships & Cultural IP
- Design strategic frameworks that connect entertainment and cultural IP (film, music, gaming, sport) with lifestyle and consumer brands.
- Use both data-led evaluation and cultural instinct to identify credible opportunities and high-value alignments.
- Shape activation strategies across multiple channels: social, experiential, digital, and physical touchpoints.
Cultural Insight & Direction
- Act as the cultural radar for the agency and its clients — spotting signals early, mapping fandom behaviours, and shaping them into opportunities.
- Drive thinking that fuses rigorous strategy with creative possibility, inspiring internal teams and clients alike.
- Confidently present strategies and workshops, turning complex cultural narratives into clear, compelling stories.
YOU
- 7+ years of experience in brand, creative, or cultural strategy, ideally with exposure to entertainment, social, and partnerships.
- An independent doer: you’re hands-on, self-sufficient, and able to lead projects without relying on a team of strategists.
- Deep cultural curiosity: you don’t just observe fandoms, you engage with them — whether in gaming, music, sport, film, or online subcultures.
- Skilled in using both data-led evaluation and unconventional insight methods (digital ethnography, cultural listening, platform dives).
- Strong track record of delivering strategies that connect brands with culture and audiences in meaningful ways.
- A sharp thinker and storyteller — able to distill complex cultural landscapes into clear, actionable strategies.
- Confident presenting at senior levels, while collaborative with creative and client teams.
If you’re a strategist who can independently shape strategy across brand, fandom, and culture — and thrive in a role where variety and ownership are the norm — apply now.
Strategy Director – Culture, Content & Partnerships employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategy Director – Culture, Content & Partnerships
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work and showcases your understanding of culture and strategy. Use it as a conversation starter during interviews to demonstrate your hands-on experience.
✨Tip Number 3
Prepare for interviews by researching the company’s recent projects and cultural initiatives. Be ready to discuss how you can contribute to their mission and bring fresh ideas to the table. Show them you’re not just another candidate!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our platform. Let’s make it happen together!
We think you need these skills to ace Strategy Director – Culture, Content & Partnerships
Some tips for your application 🫡
Show Your Passion for Culture: When you're writing your application, let your love for culture and fandom shine through. Share specific examples of how you've engaged with different subcultures or communities, and how that experience has shaped your strategic thinking.
Be Clear and Concise: We want to see your ideas clearly articulated. Avoid jargon and keep your language straightforward. Make sure your application flows well and highlights your key achievements in a way that's easy to digest.
Tailor Your Application: Make sure to customise your application for this role. Highlight your relevant experience in brand and social strategy, and connect it back to the job description. Show us how your skills align with what we're looking for!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our agency and culture.
How to prepare for a job interview at Profiles Creative
✨Know Your Cultural Landscape
Before the interview, dive deep into the latest trends in fandoms and cultural movements. Familiarise yourself with how brands are engaging with these communities on platforms like TikTok and Instagram. This will not only show your passion but also your ability to connect cultural insights with brand strategies.
✨Showcase Your Independent Spirit
Prepare examples that highlight your experience as an independent doer. Think of specific projects where you took ownership and led from the front. Be ready to discuss how you navigated challenges and drove results without relying heavily on a team.
✨Master the Art of Storytelling
As a Strategy Director, you'll need to distil complex ideas into compelling narratives. Practice presenting your past strategies in a way that clearly outlines the problem, your approach, and the impact. Use storytelling techniques to engage your interviewers and make your experiences memorable.
✨Engage with Data and Culture
Be prepared to discuss how you've used data-led evaluation alongside cultural insights in your previous roles. Bring examples of how you've identified opportunities through digital ethnography or cultural listening. This will demonstrate your analytical skills and your deep understanding of audience behaviours.