Strategic Performance Marketing & Paid Media Manager

This leading national retailer is seeking a commercially driven Performance Marketing / Digital Media Manager / Strategist to lead the Paid Media strategy and play a pivotal role in driving customer acquisition, brand awareness, and revenue growth across stores, website, and app.

In this role, you’ll manage a significant online marketing budget and lead performance-driven campaigns (via an agency) across PPC, Paid Social, YouTube and VOD, as well as our newly launched Affiliate program.

This is a fast-paced, dynamic, and creative environment – ideal for someone who thrives on managing complex campaigns, has excellent communication skills, and embraces a test-and-learn mindset.

The Role

• Own and optimise the digital advertising budget and media mix (PPC, Paid Social, Affiliate, YouTube, VOD) to achieve performance KPIs and ROI targets.
• Develop and execute digital media plans aligned to key trading moments, managing multiple campaigns simultaneously at pace.
• Lead the relationship with media platforms and our media agencies.
• Collaborate with the brand and creative teams to brief and develop content and monitor and report on creative performance.
• Regularly report on campaign results.
• Drive a culture of continuous improvement via testing, experimentation, and audience targeting strategies.
• Support wider offline marketing initiatives ensuring paid media aligns with wider business goals.
• Manage and develop a junior Digital Executive.

The Person

• Proven experience planning and executing B2C digital/performance/paid marketing/advertising campaigns, either in-house or agency-side.
• Experience managing relationships with media, tech & agency partners.
• Analytical and results-driven with a commercial mindset and a deep understanding of KPIs, ROI, and campaign measurement.
• Proficient in Google Ads, Google Analytics, Meta Ads Manager, TikTok Ads Manager (platform reporting); strong Excel skills are a must.
• Up to date with the latest trends and innovations in digital marketing, media platforms, and performance tracking.
• Line management experience.
• Excellent communicator with the ability to influence stakeholders and present insights clearly and confidently.