Social Strategist

A chance to join an Agency designed for a modern world. Their mission is clear - to build social-first brands for a social-first world. As a Strategist, you will be joining an award-winning team and help craft brand, communications, product and innovation strategies from social out. It would really suit someone who enjoys working collaboratively and has a blend of creativity, strategic thinking, and analytical skills.

Responsibilities:

• Research and Insight: Use audience segmentation methods and tools to create distinct audiences based on criteria such as demographic, geographic, psychographic, behavioural, motivational and then develop detailed profiles for each segment, focusing on their social and digital media behaviours and attitudes.
• Audit brands social and digital media presence from a quality and quant perspective taking into account core competitors, emerging competitors and best practice.
• Keep the team and wider agency updated on industry trends, algorithm changes, and emerging platforms to recommend innovative strategies that align with clients' business objectives.

• Strategy and Planning: Help clients set SMART objectives which align social and digital to their broader business and marketing goals.
• Develop and execute comprehensive social and digital strategies that use various platforms and techniques to achieve clients' goals and objectives.
• Create and inform articles and presentations on areas such as: changing media landscape and impact on specific topics.
• Create and brief strategic platforms which enable and excite creators to deliver fresh campaign concepts.
• Collaborate with specialist teams to help inform and direct integrated client comms & experience solutions.
• Engaging and relevant content calendars, including copy, visuals, and multimedia elements, tailored to each platform and target audience.
• Brand voice, brand behaviours, and key messages, translating them into compelling social media content.
• Paid social media advertising campaigns, optimizing budgets and targeting to achieve maximum ROI.
• Research and identify influencers or partners for collaboration opportunities to enhance brand exposure.

• Measurement and Effectiveness: Monitor, analyze, and report on the performance of activity and campaigns using relevant tools and metrics, setting benchmarks and targets, and adjusting strategies based on insights.
• Provide strategic recommendations for improvements and optimizations based on performance intelligence and industry best practices.
• Foster and maintain client relationships through regular communication and updates on campaign performance.

You:

• At least 5 years experience in strategy or related role, preferably within an agency setting with examples of previous successful integrated social/digital campaigns and projects.
• Ability to segment, analyse and profile audiences using tools such as GWI.
• Ability to research, create and present ‘category landscape’ reports which demonstrate how media is evolving, impacting specific client categories and the opportunities or challenges that presents.
• Understanding of various social/digital media platforms, their features, and best practices.
• Proficiency in analytics tools to track, measure, and interpret performance metrics.
• Knowledge of wider digital marketing approaches, such as SEO and content optimization would be a plus, as would experience with paid social advertising and knowledge of ad targeting options.