Social Media & PR Manager - Fashion / Accessories

My client – a bold, high-growth fashion/lifestyle brand – are seeking a dynamic Social Media & PR Manager to be the voice and heartbeat of the brand – creating content people want to share and stories people remember.

Salary Up to £40k

London / Hybrid

The Role

• Lead social media strategy and content creation – ensuring tone, style, and storytelling are consistent across all platforms.
• Build and nurture online communities that feel authentic, inclusive, and full of energy.
• Manage influencer and creator partnerships – from outreach and gifting to content collaboration and performance tracking.
• Develop and deliver PR strategies that secure high-quality coverage, product features, and brand partnerships.
• Write press releases, organise events, and manage media relationships in both the UK and international markets.
• Collaborate with internal teams to ensure visuals and messages align across campaigns.
• Support B2B storytelling, including trade events, retailer spotlights, and distributor PR initiatives.
• Track performance and share insights to refine future campaigns and strengthen community engagement.

The Person

• Ideally at least 3 years working in a similar Social Media, Influencer & PR role – ideally for an in-house brand, open to relevant agency experience.
• Fashion / apparel / accessories industry experience is a huge benefit.
• Hugely pro-active, passionate and creative in your approach.
• Confident to create and lead strategies across all social and PR channels (B2C & B2B).