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For Companies At a Glance
- Tasks: Lead daily trading and performance for UK and US D2C websites, optimising for conversion and engagement.
- Company: Join a thriving global outdoor lifestyle fashion accessories brand with a passion for adventure.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration across teams.
- Why this job: Be part of a fast-paced team that values creativity and data-driven decisions in e-commerce.
- Qualifications: 3+ years in E-Commerce, hands-on Shopify experience, and a strong commercial mindset required.
- Other info: Ideal for those who thrive in agile settings and have a keen eye for detail.
The predicted salary is between 36000 - 60000 £ per year.
My client is a growing and thriving global outdoor lifestyle fashion accessories brand. We’re looking for a commercial, data-driven Shopify E-Commerce Manager to lead day-to-day trading and performance across 2 fast-growth D2C websites (UK & US). Reporting to the Marketing Director, you’ll own the site experience from homepage to checkout - optimising for conversion, AOV and engagement. You’ll work closely with the rest of the Marketing Team, Merchandising and Operations to deliver an optimised digital experience, with a strong focus on trading calendars, on-site merchandising, promotional execution and CRO.
The Role
- Own daily and weekly site trading across UK and US sites, ensuring strong alignment to product, marketing, and promotional calendars.
- Manage on-site merchandising and collection updates using Shopify and Shopify apps.
- Monitor product performance and optimise layouts, cross-sells, up-sells and promotional placements to drive AOV and conversions.
- Work with the Merchandising Manager to forecast key activations, sales and promotions.
- Run A/B tests on key journeys (homepage, PDP, cart, checkout).
- Collaborate with Design and our outsourced Dev teams to brief and implement site enhancements.
- Work with our SEO agency and Digital Marketing Manager to optimise the sites for on-site search.
- Own Shopify CMS for both brand sites.
- Collaborate with marketing and operations to plan, execute, and QA all on-site promotions, launches, and seasonal events.
- Work closely with our Analytics and Reporting Partner (Omnicommerce) to focus on actionable insight rather than building reports.
- Analyse customer journeys, heatmaps, and search behaviour to feed back into the digital strategy.
The Person
- Ideally 3+ years in a similar E-Commerce role, ideally within a consumer goods, lifestyle, or fashion brand.
- Solid hands-on experience with Shopify (essential), including Shopify apps, theme editing (basic), and discount management.
- Strong commercial mindset with experience owning trading calendars and promotional execution.
- Working knowledge of GA4, Hotjar, Klaviyo, and Excel/Google Sheets. Omnicommerce would be a bonus!
- Fast-paced and agile.
- Great attention to detail, project management skills, and the ability to prioritise multiple updates at once.
- Some knowledge of working with Amazon.
Shopify Ecommerce Manager (London Area) employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopify Ecommerce Manager (London Area)
✨Tip Number 1
Familiarise yourself with Shopify and its various apps. Since hands-on experience with Shopify is essential for this role, consider exploring online tutorials or courses to enhance your skills. This will not only boost your confidence but also demonstrate your commitment to mastering the platform.
✨Tip Number 2
Stay updated on the latest trends in e-commerce, particularly within the fashion and lifestyle sectors. Follow industry blogs, join relevant forums, and engage with professionals on LinkedIn. This knowledge will help you speak confidently about current strategies and innovations during interviews.
✨Tip Number 3
Prepare to discuss your experience with data analysis tools like GA4 and Hotjar. Be ready to share specific examples of how you've used these tools to optimise site performance and improve customer journeys. This will showcase your analytical skills and your ability to drive results.
✨Tip Number 4
Network with professionals in the e-commerce space, especially those who have worked with D2C brands. Attend industry events or webinars to connect with potential colleagues or mentors. Building these relationships can provide valuable insights and may even lead to job referrals.
We think you need these skills to ace Shopify Ecommerce Manager (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce, particularly with Shopify. Emphasise your hands-on experience with trading calendars, promotional execution, and any specific achievements that demonstrate your ability to drive conversions.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the outdoor lifestyle fashion industry. Mention specific examples of how you've optimised e-commerce sites in the past, focusing on metrics like AOV and conversion rates to showcase your data-driven approach.
Showcase Technical Skills: Clearly outline your technical skills related to Shopify, including any experience with apps, theme editing, and discount management. If you have knowledge of tools like GA4 or Hotjar, make sure to include that as well.
Highlight Collaboration Experience: Since the role involves working closely with various teams, mention any previous experiences where you collaborated with marketing, design, or operations. This will demonstrate your ability to work in a fast-paced, agile environment.
How to prepare for a job interview at Profiles Creative
✨Showcase Your Shopify Expertise
Make sure to highlight your hands-on experience with Shopify during the interview. Be prepared to discuss specific apps you've used, any theme editing you've done, and how you've managed discounts. This will demonstrate your technical skills and familiarity with the platform.
✨Demonstrate Your Data-Driven Mindset
Since the role requires a strong focus on data, come ready to discuss how you've used analytics tools like GA4 or Hotjar in previous roles. Share examples of how you've analysed customer journeys or conducted A/B tests to improve conversion rates.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to site trading or promotional execution. Think about past experiences where you successfully managed trading calendars or optimised product placements, and be ready to explain your thought process.
✨Emphasise Collaboration Skills
This role involves working closely with various teams, so be sure to highlight your collaboration skills. Share examples of how you've worked with marketing, merchandising, or design teams to achieve common goals, and how you ensure alignment across different departments.
