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- Tasks: Lead daily trading and performance for UK & US D2C websites, optimising for conversion and engagement.
- Company: Join a thriving global outdoor lifestyle fashion accessories brand with a passion for adventure.
- Benefits: Enjoy flexible working options, a dynamic team environment, and opportunities for professional growth.
- Why this job: Be part of a fast-paced team, driving impactful digital experiences in a vibrant industry.
- Qualifications: 3+ years in E-Commerce, hands-on Shopify experience, and a strong commercial mindset required.
- Other info: Ideal for those who thrive in agile environments and love fashion and lifestyle brands.
The predicted salary is between 36000 - 60000 £ per year.
My client is a growing and thriving global outdoor lifestyle fashion accessories brand. We’re looking for a commercial, data-driven Shopify E-Commerce Manager to lead day-to-day trading and performance across 2 fast-growth D2C websites (UK & US). Reporting to the Marketing Director, you’ll own the site experience from homepage to checkout - optimising for conversion, AOV and engagement.
The Role
- Own daily and weekly site trading across UK and US sites, ensuring strong alignment to product, marketing, and promotional calendars.
- Manage on-site merchandising and collection updates using Shopify and Shopify apps.
- Monitor product performance and optimise layouts, cross-sells, up-sells and promotional placements to drive AOV and conversions.
- Work with the Merchandising Manager to forecast key activations, sales and promotions.
- Run A/B tests on key journeys (homepage, PDP, cart, checkout).
- Collaborate with Design and our outsourced Dev teams to brief and implement site enhancements.
- Work with our SEO agency and Digital Marketing Manager to optimise the sites for on-site search.
- Own Shopify CMS for both brand sites.
- Collaborate with marketing and operations to plan, execute, and QA all on-site promotions, launches, and seasonal events.
- Work closely with our Analytics and Reporting Partner (Omnicommerce) to focus on actionable insight rather than building reports.
- Analyse customer journeys, heatmaps, and search behaviour to feed back into the digital strategy.
The Person
- Ideally 3+ years in a similar E-Commerce role, ideally within a consumer goods, lifestyle, or fashion brand.
- Solid hands-on experience with Shopify (essential), including Shopify apps, theme editing (basic), and discount management.
- Strong commercial mindset with experience owning trading calendars and promotional execution.
- Working knowledge of GA4, Hotjar, Klaviyo, and Excel/Google Sheets. Omnicommerce would be a bonus!
- Fast-paced and agile.
- Great attention to detail, project management skills, and the ability to prioritise multiple updates at once.
- Some knowledge of working with Amazon.
Shopify Ecommerce Manager employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopify Ecommerce Manager
✨Tip Number 1
Familiarise yourself with Shopify and its various apps. Since this role requires solid hands-on experience with Shopify, being well-versed in its functionalities will give you a significant edge during discussions.
✨Tip Number 2
Understand the brand's target audience and their shopping behaviours. Researching customer journeys and heatmaps can help you speak knowledgeably about how to optimise the site for conversions, which is crucial for this position.
✨Tip Number 3
Brush up on your analytical skills, especially with tools like GA4 and Hotjar. Being able to interpret data and provide actionable insights will demonstrate your ability to drive performance across the websites.
✨Tip Number 4
Network with professionals in the e-commerce and fashion industry. Engaging with others who have similar roles can provide valuable insights and potentially lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Shopify Ecommerce Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce, particularly with Shopify. Emphasise any roles where you've managed trading calendars, optimised site performance, or executed promotional strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the outdoor lifestyle fashion industry. Mention specific achievements in previous roles that demonstrate your ability to drive conversions and enhance customer experiences on e-commerce platforms.
Showcase Your Data Skills: Since the role requires a data-driven approach, include examples of how you've used analytics tools like GA4 or Hotjar to inform your decisions. Highlight any A/B testing you've conducted and the results achieved.
Research the Brand: Familiarise yourself with the brand's products and values. This will help you align your application with their mission and demonstrate your genuine interest in contributing to their growth in the e-commerce space.
How to prepare for a job interview at Profiles Creative
✨Showcase Your Shopify Expertise
Make sure to highlight your hands-on experience with Shopify during the interview. Be prepared to discuss specific projects where you've managed on-site merchandising, used Shopify apps, or edited themes. This will demonstrate your capability to handle the responsibilities of the role.
✨Demonstrate Your Data-Driven Mindset
Since the role requires a strong focus on data analysis, come equipped with examples of how you've used data to drive decisions in previous roles. Discuss any A/B tests you've run and the insights gained from customer journeys or heatmaps, as this aligns perfectly with what the company is looking for.
✨Understand the Brand and Market
Research the brand's products and their target audience before the interview. Understanding the outdoor lifestyle fashion accessories market will allow you to speak more knowledgeably about potential strategies for optimising conversion rates and enhancing the customer experience.
✨Prepare Questions About Collaboration
The role involves working closely with various teams, so prepare thoughtful questions about how collaboration works within the company. This shows your interest in teamwork and helps you gauge how well you might fit into their culture.
