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- Tasks: Lead a digital marketing team and manage all digital channels for a luxury brand.
- Company: Join a globally renowned heritage brand in the luxury UHNW space.
- Benefits: Enjoy a hybrid work model and gain experience in a prestigious marketing function.
- Why this job: Be part of a dynamic team driving digital transformation in a luxury environment.
- Qualifications: 5+ years in luxury digital marketing with strong team management and CRM experience.
- Other info: This is a maternity cover role starting September 2025 for 9-12 months.
The predicted salary is between 48000 - 72000 £ per year.
We are looking for a passionate Senior Digital Marketing Manager for a 9-12 month maternity cover with a globally renowned heritage brand in the luxury UHNW space. You will manage a team of 3-4 and take day to day leadership responsibility for all digital marketing (earned, owned & paid) and social media channels. Reporting directly to the CMO, you will be joining a large and well-established Marketing function working across global markets and campaigns. This role is hybrid – London HQ. Start September 2025 (9-12 month full-time contract).
The Role
- Lead and promote digital transformation and a digital culture across the organisation.
- Line manage, and coach the digital team and all external digital agencies to deliver on digital development projects, such as website development, PPC advertising, Paid Social, broader digital marketing, and digital support across the business.
- Manage the digital budget and prepare regular management reports on progress.
- Drive best in class Social Media marketing through social innovation and content creation for the social channels (organic & paid).
- Deploy customer data strategy alongside the wider CRM team.
- Drive longer-term digital brand transformation through strong collaboration with key stakeholders.
- Optimise consumer journey strategy and audiences to deliver optimal and connected communication and messaging.
The Person
- Ideally at least 5+ years of experience working in "luxury" Digital Marketing roles.
- Experience in luxury/retail/travel background highly advantageous.
- Solid team management experience.
- Experience managing CRM strategy.
- Experience creating and implementing social media strategy (organic & Paid).
- Experience in managing external agencies to devise strategies and deliver results.
- Experience of budget management.
- Solid understanding of the various tools of performance marketing and analytics and how to leverage these to deliver quality site traffic and deliver sales.
Senior Luxury Digital Marketing Manager - Maternity Cover employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Luxury Digital Marketing Manager - Maternity Cover
✨Tip Number 1
Familiarise yourself with the luxury market and the specific brand values of the company you're applying to. Understanding their unique selling points and how they position themselves in the UHNW space will help you tailor your approach during interviews.
✨Tip Number 2
Network with professionals in the luxury digital marketing sector. Attend industry events or join relevant online groups to connect with others who may have insights or even referrals for the role you're interested in.
✨Tip Number 3
Prepare to discuss your experience with managing teams and external agencies. Be ready to share specific examples of how you've led digital transformation projects and achieved results, as this will be crucial for the role.
✨Tip Number 4
Stay updated on the latest trends in digital marketing, especially within the luxury sector. Being knowledgeable about current tools and strategies will demonstrate your passion and commitment to the field during your discussions with us.
We think you need these skills to ace Senior Luxury Digital Marketing Manager - Maternity Cover
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in luxury digital marketing roles. Emphasise your team management skills and any relevant achievements in managing CRM strategies and social media campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the luxury sector and detail how your background aligns with the responsibilities of the role. Mention specific examples of successful digital marketing projects you've led.
Showcase Relevant Experience: When detailing your work history, focus on your experience with digital transformation and budget management. Include metrics or results from previous roles to demonstrate your impact in similar positions.
Highlight Leadership Skills: Since this role involves managing a team, be sure to highlight your leadership experience. Discuss how you have coached teams or collaborated with external agencies to achieve marketing goals.
How to prepare for a job interview at Profiles Creative
✨Showcase Your Luxury Marketing Experience
Make sure to highlight your previous experience in luxury digital marketing roles. Discuss specific campaigns you've led or contributed to, especially those that involved high-net-worth individuals or brands. This will demonstrate your understanding of the unique challenges and expectations in the luxury sector.
✨Demonstrate Team Leadership Skills
Since this role involves managing a team, be prepared to discuss your leadership style and provide examples of how you've successfully managed and coached teams in the past. Share stories that illustrate your ability to inspire and drive results within a team environment.
✨Prepare for Budget Management Questions
As budget management is a key responsibility, be ready to discuss your experience with managing digital marketing budgets. Prepare examples of how you've allocated resources effectively and measured the return on investment for various campaigns.
✨Discuss Your Digital Transformation Initiatives
The role requires driving digital transformation, so come equipped with examples of how you've implemented digital strategies in previous positions. Talk about the tools and technologies you've used, and how these initiatives improved performance and engagement.
