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- Tasks: Lead a digital marketing team and manage all digital channels for a luxury brand.
- Company: Join a globally renowned heritage brand in the luxury UHNW space.
- Benefits: Enjoy a hybrid work model with a competitive salary and corporate perks.
- Why this job: Be part of a dynamic team driving digital transformation in a prestigious environment.
- Qualifications: 5+ years in luxury digital marketing, team management, and CRM strategy required.
- Other info: This is a 9-12 month maternity cover role starting September 2025.
The predicted salary is between 48000 - 72000 £ per year.
We are looking for a passionate Senior Digital Marketing Manager for a 9-12 month maternity cover with a globally renowned heritage brand in the luxury UHNW space. You will manage a team of 3-4 and take day to day leadership responsibility for all digital marketing (earned, owned & paid) and social media channels. Reporting directly to the CMO – you will be joining a large and well-established Marketing function working across global markets and campaigns. This role is hybrid – London HQ. Start September 2025 (9-12 month full-time contract).
The Role
- Lead and promote digital transformation and a digital culture across the organisation.
- Line manage, and coach the digital team and all external digital agencies to deliver on digital development projects, such as website development, PPC advertising, Paid Social, broader digital marketing, and digital support across the business.
- Manage the digital budget and prepare regular management reports on progress.
- Drive best in class Social Media marketing through social innovation and content creation for the social channels (organic & paid).
- Deploy customer data strategy alongside the wider CRM team.
- Drive longer-term digital brand transformation through strong collaboration with key stakeholders.
- Optimise consumer journey strategy and audiences to deliver optimal and connected communication and messaging.
The Person
- Ideally at least 5+ years of experience working in "luxury" Digital Marketing roles.
- Experience in luxury/retail/travel background highly advantageous.
- Solid team management experience.
- Experience managing CRM strategy.
- Experience creating and implementing social media strategy (organic & Paid).
- Experience in managing external agencies to devise strategies and deliver results.
- Experience of budget management.
- Solid understanding of the various tools of performance marketing and analytics and how to leverage these to deliver quality site traffic and deliver sales.
Senior Luxury Digital Marketing Manager - Maternity Cover employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Luxury Digital Marketing Manager - Maternity Cover
✨Tip Number 1
Familiarise yourself with the luxury market and the specific brand values of the company you're applying to. Understanding their heritage and how they position themselves in the UHNW space will help you tailor your conversations during interviews.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed teams in the past. Be ready to discuss your approach to coaching and developing talent, as this role involves managing a digital team.
✨Tip Number 3
Brush up on your knowledge of digital marketing tools and analytics. Being able to speak confidently about how you've used these tools to drive results will demonstrate your expertise and readiness for the role.
✨Tip Number 4
Network within the luxury marketing community. Attend industry events or engage with professionals on platforms like LinkedIn to gain insights and potentially get referrals that could strengthen your application.
We think you need these skills to ace Senior Luxury Digital Marketing Manager - Maternity Cover
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in luxury digital marketing roles. Emphasise your team management skills and any relevant projects that showcase your ability to lead digital transformation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the luxury sector and detail how your background aligns with the responsibilities of the role. Mention specific achievements in digital marketing and how you have driven successful campaigns.
Showcase Relevant Experience: When detailing your work history, focus on your experience with CRM strategies, social media management, and budget oversight. Use metrics to demonstrate your impact, such as increased engagement rates or sales growth.
Highlight Leadership Skills: Since this role involves managing a team, be sure to include examples of your leadership style and how you've successfully coached teams in previous positions. This will show your capability to lead and inspire others.
How to prepare for a job interview at Profiles Creative
✨Showcase Your Luxury Marketing Experience
Make sure to highlight your previous experience in luxury digital marketing roles. Discuss specific campaigns you've led or contributed to, especially those that involved high-net-worth individuals or brands. This will demonstrate your understanding of the unique challenges and opportunities in the luxury sector.
✨Demonstrate Leadership Skills
As you'll be managing a team, it's crucial to showcase your leadership abilities. Prepare examples of how you've successfully managed teams in the past, including any coaching or mentoring experiences. Be ready to discuss how you foster collaboration and drive results within your team.
✨Discuss Digital Transformation Initiatives
Since the role involves leading digital transformation, come prepared with examples of how you've driven digital change in previous positions. Talk about specific projects where you've implemented new technologies or strategies that improved performance and engagement.
✨Prepare for Budget Management Questions
Budget management is a key aspect of this role, so be ready to discuss your experience in managing budgets effectively. Share examples of how you've allocated resources, tracked spending, and reported on financial performance in past roles, particularly in relation to digital marketing initiatives.
