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For Companies At a Glance
- Tasks: Lead digital marketing strategies and manage CRM migration to Hubspot.
- Company: Join a top UK reseller of production and content creation tech.
- Benefits: Enjoy a hybrid role with a salary up to £80,000 and excellent perks.
- Why this job: Be part of an innovative team driving customer engagement and growth.
- Qualifications: Extensive B2B digital marketing experience and strong Hubspot skills required.
- Other info: Collaborate with creative teams and lead a dynamic group of digital execs.
The predicted salary is between 48000 - 64000 £ per year.
We are seeking a dynamic, strategic, and results-driven Senior Digital Marketing & CRM Manager to work for one of the most innovative and collaborative resellers of production and content creation technology in the UK. We are looking for a hands-on leader to report directly to the Marketing Director, and collaborate closely with internal stakeholders to craft and execute digital marketing strategies that align with overall vision. CRM & social media strategy & development is a large focus for this role – managing a migration to Hubspot – so extensive experience with this platform is needed for this role. This is a hybrid role offering a basic salary of up to £80,000 + excellent benefits.
The Role
- Develop and implement strategic digital marketing plans to drive customer engagement, growth and expand market presence while keeping an eye on the bigger picture.
- Set and lead the CRM platform strategy and migration to Hubspot.
- Work with the Marketing Director to allocate budgets for a variety of channels (Paid & Organic Social, Email, Website).
- Work closely with Content & Creative to promote a “digital first” content strategy.
- Manage a team of Digital & Content Execs.
- Lead contract negotiations with external suppliers and agencies when needed.
- Lead the business development team, fostering a collaborative and results-oriented environment.
- Oversee the entire sales cycle, from lead generation to closing deals, ensuring targets are met or exceeded.
- Monitor and analyse key performance indicators (KPIs) to guide decision-making.
- Ensure that growth strategies align with the company’s quality and brand integrity commitment.
- Collaborate with Sales and all the front-line teams to ensure a seamless cross-functional customer experience.
The Person
- Extensive experience in a senior B2B Digital Marketing role from a relevant industry.
- CRM experience using Hubspot. Migration PM experience would be great!
- Social Media strategy and execution experience (Organic & Paid).
- Ability to strategize across all digital marketing channels.
- Ability to set and justify budgets for all channels.
- Confident creating and presenting strategic plans to C-Suite.
- A strategic thinker who can balance ambitious growth plans with maintaining the highest standards of quality and integrity.
- Strong communication and presentation skills.
- A warm, diligent, and driven leader, a people person - known for achieving success through teamwork and collaboration.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Broadcast Media Production and Distribution, Wholesale, and Technology, Information and Media
Senior Digital Marketing & CRM Manager employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing & CRM Manager
✨Tip Number 1
Familiarise yourself with HubSpot and its features, especially if you have experience in CRM migration. Being able to discuss specific strategies or past experiences with HubSpot during your interview will demonstrate your expertise and readiness for the role.
✨Tip Number 2
Prepare to showcase your ability to develop and implement digital marketing strategies. Think of examples where you've successfully driven customer engagement and growth, as this will be crucial in demonstrating your fit for the position.
✨Tip Number 3
Highlight your leadership skills and experience managing teams. Be ready to discuss how you've fostered collaboration and achieved results through teamwork, as this is a key aspect of the role.
✨Tip Number 4
Research the company’s market presence and competitors. Understanding their position in the industry will allow you to speak knowledgeably about potential growth strategies and how you can contribute to their vision.
We think you need these skills to ace Senior Digital Marketing & CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in B2B digital marketing, particularly with CRM platforms like Hubspot. Emphasise any relevant achievements and skills that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and leadership qualities. Mention specific examples of how you've successfully managed digital marketing strategies and teams in the past.
Highlight Relevant Experience: In your application, focus on your experience with social media strategy and execution, as well as your ability to set and justify budgets for various channels. This will demonstrate your fit for the role.
Showcase Communication Skills: Since strong communication and presentation skills are crucial for this position, consider including examples of presentations you've made to senior management or successful collaborations with cross-functional teams.
How to prepare for a job interview at Profiles Creative
✨Showcase Your CRM Expertise
Since this role heavily focuses on CRM and specifically Hubspot, be prepared to discuss your previous experiences with the platform. Highlight any successful migrations or strategies you've implemented, as this will demonstrate your capability to lead the migration process effectively.
✨Demonstrate Strategic Thinking
The company is looking for a strategic thinker who can balance growth with quality. Prepare examples of how you've developed and executed digital marketing strategies in the past, and be ready to discuss how you align these strategies with overall business goals.
✨Prepare for Budget Discussions
As you'll be responsible for allocating budgets across various channels, come equipped with insights on how you've managed budgets previously. Be ready to justify your decisions and discuss how you measure ROI on different marketing initiatives.
✨Emphasise Team Leadership Skills
This position requires managing a team of Digital & Content Executives. Share your leadership style and provide examples of how you've fostered collaboration and achieved success through teamwork in your previous roles.
