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For Companies At a Glance
- Tasks: Lead creative strategy for performance ads across Meta, TikTok, and Amazon.
- Company: Join a fast-growing D2C food and drink brand redefining wellness.
- Benefits: Up to ÂŁ70,000 salary plus benefits in a hybrid work environment.
- Why this job: Make an impact with your creativity in a vibrant, award-winning brand.
- Qualifications: 4+ years in creative strategy with a focus on the US market.
- Other info: Collaborative culture with opportunities for growth and innovation.
The predicted salary is between 42000 - 84000 ÂŁ per year.
Join one of the fastest-growing consumer brands in the UK, redefining what wellness looks like for a new generation. This award-winning FMCG business has scaled from start-up to global category leader in just a few years â stocked in tens of thousands of retailers worldwide and recognised for its premium products, bold creative and vibrant brand voice.
The Role
You will own the full creative lifecycle for performance ads from ideation and briefing through to production, testing, and optimisation. Working closely with Growth, Brand, and Content teams, you will deliver hundreds of dataâled assets that drive results while keeping the brand tone and aesthetic consistent.
What You Will Do
- Own the performance creative strategy, leading ideation, scripting and asset creation across Meta, TikTok, and Amazon Ads.
- Build and manage a highâvolume production process, briefing creators, freelancers, and editors to deliver 500+ assets across paid channels per month.
- Lead creative testing and iteration to uncover winning formats and messaging.
- Review and approve ad assets to ensure brand and performance alignment.
- Partner with influencer and brand teams to adapt organic content for paid use.
- Analyse creative performance data to optimise for clickâthrough, conversion, and efficiency.
About You
- 4+ years in creative strategy or performance creative (brand or agency).
- Proven track record of creating highâperforming paid ads on Meta; TikTok and Amazon experience a plus.
- US market essential â must be focusing on US market currently and understand US consumers.
- Strong copy and concepting skills; you know how to grab attention fast.
- Confident managing production timelines, creative partners, and asset delivery.
- Dataâled mindset with a passion for testing, learning, and scaling.
- Collaborative, organised, and naturally creative with an eye for what resonates online.
To learn more and set up a chat, please contact dylan@profilescreative.com or call 07485 981216.
Performance Creative Strategist employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Performance Creative Strategist
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes itâs not just what you know, but who you know that can land you that dream role.
â¨Tip Number 2
Show off your creative flair! When you get the chance to chat with potential employers, bring examples of your work. Weâre talking about those killer ads youâve created or campaigns youâve led. Let your creativity shine!
â¨Tip Number 3
Be ready to talk data! Since this role is all about performance, brush up on how youâve used data to drive results in your past projects. We want to see how youâve optimised campaigns and made them sing!
â¨Tip Number 4
Apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Performance Creative Strategist
Some tips for your application đŤĄ
Show Off Your Creative Flair: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, weâre looking for someone who can bring fresh ideas to the table, so donât hold back!
Tailor Your Application: Make sure to customise your CV and cover letter for the Performance Creative Strategist role. Highlight your experience with performance ads and any relevant projects that align with our brand's voice and aesthetic. We want to see how you fit into our world!
Data-Driven Storytelling: Since we love a data-led approach, include specific metrics or results from your past campaigns. Show us how your creative strategies have driven performance and engagement. Numbers speak volumes, so make them part of your narrative!
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows youâre keen on joining our team!
How to prepare for a job interview at Profiles Creative
â¨Know Your Creative Stuff
Make sure you brush up on your creative strategy skills, especially around performance ads. Be ready to discuss your past projects and how you've driven results through creative ideation and testing. Show them you understand the nuances of platforms like Meta, TikTok, and Amazon.
â¨Data is Your Best Friend
Since this role is all about data-led decision making, come prepared with examples of how you've used data to optimise ad performance in the past. Be ready to talk about specific metrics you've improved and how you approached testing and iteration.
â¨Show Off Your Collaboration Skills
This position requires working closely with various teams, so highlight your experience in collaborating with growth, brand, and content teams. Share examples of how you've successfully managed production timelines and worked with creative partners to deliver high-quality assets.
â¨Understand the US Market
Since the focus is on the US market, make sure you demonstrate your understanding of US consumers and their preferences. Research current trends in the food and drink sector and be ready to discuss how you would tailor creative strategies to resonate with this audience.