At a Glance
- Tasks: Lead a team to create and optimise paid social strategies for luxury clients.
- Company: Join a dynamic agency focused on delivering top-notch marketing services in the luxury sector.
- Benefits: Enjoy a full-time role with opportunities for career growth and mentorship.
- Why this job: Be at the forefront of luxury marketing, shaping campaigns that make an impact.
- Qualifications: 3-4 years in paid social, with strong client management and team leadership skills.
- Other info: Work with global brands and explore emerging social media trends.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an exceptional Paid Social Account Director to take full ownership of a portfolio of global luxury clients. As a Paid Social Account Director, you will be directing with your team to deliver best-in-class strategy and performance. You’ll be the guiding lead for a team of Account Managers and Account Executives, overseeing their work and nurturing their careers in paid social.
The Role
- Strategic lead on paid social to define frameworks that hit the client’s KPIs and business objectives.
- Line management of a paid social team, and mentoring and support of direct reports.
- Overseeing all elements of the delivery, optimisation and reporting of campaigns to ensure market leading execution.
- Monitor quality control on daily workflow and ensure that team processes are followed.
- Working with the Head of Paid Social and New Business and Marketing teams to develop and deliver pitches to win new business and drive agency growth.
- Act as an internal expert on emerging trends, technologies and opportunities across Facebook apps, Pinterest, Snapchat, Twitter, Linkedin and emerging platforms.
- Work with media partner contacts to seek value add opportunities on clients and develop relationships with key platform partners.
The Person
- Ideally at least 3-4 years Paid Social experience (ideally agency although open to relevant inhouse luxury brand experience).
- Senior client handling and relationship management experience essential.
- Experience in managing a team, workflow optimisations and goal setting for direct reports.
- Experience planning and managing both Brand and Performance campaigns for multi-market clients across multiple Paid Social platforms.
- Management of activity across international markets.
- Exposure to regional-specific social platforms – e.g. Line, Kakao – beneficial.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing
Industries Marketing Services, Advertising Services, and Retail Luxury Goods and Jewelry
Paid Social Account Director / Business Director - Luxury employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Account Director / Business Director - Luxury
✨Tip Number 1
Familiarise yourself with the latest trends in paid social advertising, especially within the luxury sector. Understanding what sets luxury brands apart in their social strategies will help you demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the luxury marketing space. Attend industry events or join relevant online communities to connect with others who can provide insights or even referrals for the role.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed that align with the responsibilities of this role. Highlight your experience in leading teams and achieving KPIs, as this will showcase your leadership skills.
✨Tip Number 4
Research StudySmarter's approach to paid social and be ready to share ideas on how you could contribute to our growth. Tailoring your insights to our company will show your genuine interest in joining our team.
We think you need these skills to ace Paid Social Account Director / Business Director - Luxury
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in paid social, particularly in luxury markets. Include specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for luxury brands and your understanding of the unique challenges they face in paid social. Mention how your strategic leadership can help meet client KPIs and business objectives.
Showcase Team Management Skills: Emphasise your experience in managing teams and mentoring junior staff. Provide examples of how you've nurtured talent and optimised workflows to achieve campaign success.
Highlight Industry Knowledge: Demonstrate your knowledge of emerging trends and technologies in paid social. Mention any relevant platforms you have experience with, especially those that are popular in the luxury sector, to show you're ahead of the curve.
How to prepare for a job interview at Profiles Creative
✨Showcase Your Strategic Thinking
As a Paid Social Account Director, you'll need to demonstrate your ability to develop and implement effective strategies. Prepare examples of past campaigns where you defined frameworks that met client KPIs and business objectives.
✨Highlight Team Management Skills
Since the role involves line management of a paid social team, be ready to discuss your experience in mentoring and supporting direct reports. Share specific instances where you've nurtured talent and optimised workflows.
✨Demonstrate Client Relationship Management
Senior client handling is crucial for this position. Prepare to talk about your experience managing client relationships, particularly with luxury brands, and how you've successfully navigated challenges to maintain satisfaction.
✨Stay Updated on Industry Trends
Being an internal expert on emerging trends and technologies is key. Research the latest developments across various platforms like Facebook, Pinterest, and Snapchat, and be prepared to discuss how these can impact your strategies.