At a Glance
- Tasks: Lead innovative marketing campaigns and drive demand generation across multiple channels.
- Company: Join a dynamic tech company with a strong partnership with Microsoft.
- Benefits: Highly competitive salary, growth opportunities, and a chance to shape the brand's future.
- Other info: Inspire and grow a talented marketing team while embracing cutting-edge technology.
- Why this job: Be at the forefront of marketing strategy and make a real impact in a thriving ecosystem.
- Qualifications: Proven B2B demand generation experience and strong understanding of the Microsoft partner ecosystem.
The predicted salary is between 70000 - 90000 £ per year.
Imagine stepping into a role where you have the keys to a refreshed brand, a massive ecosystem of 1,200+ existing clients, and an elite-tier partnership with Microsoft. As the new Head of Growth Marketing & Demand Generation, you won't be managing passive brand awareness; you will be building a high-velocity demand engine.
Key Responsibilities
- Drive Multi-Channel Demand Gen: Architect and execute integrated campaigns across digital channels, ABM, events, and webinars to generate qualified leads and high-value pipeline.
- Maximise the Microsoft Ecosystem: Partner closely with the Microsoft Alliance Manager to align campaign strategies with Microsoft co-sell motions, funding opportunities, and joint go-to-market initiatives.
- Unlock Customer Base Value: Design tailored cross-sell, upsell, and retention campaigns targeting 1,200+ existing customers, replacing generic newsletters with high-impact, outcome-focused communication.
- Refine Proposition & Positioning: Translate complex services—including Cyber Security, Managed Services, Data & AI, and Cloud—into compelling business narratives and sales enablement assets.
- Optimise Marketing Operations: Partner with Sales and RevOps to build precise funnel tracking, sharpen attribution, clean CRM data, and report on campaign ROI directly to senior leadership.
- Lead and Coach: Manage, inspire, and grow the internal marketing team, establishing clear performance measures while fostering a culture of practical AI adoption to improve productivity.
Required Skills & Experience
- B2B Demand Generation Expertise: A proven track record of designing, executing, and measuring high-impact B2B demand generation programmes within an IT services, cloud, MSP, SaaS, or telecoms environment.
- Microsoft Partner Ecosystem Alignment: Hands-on experience navigating the Microsoft partner ecosystem.
- Growth Marketing & Campaign Strategy: Expert-level capability in planning full-funnel campaign journeys that convert interest into qualified sales opportunities.
- Commercial Alignment: Experience working hand-in-hand with sales directors, account managers, and SDR teams to ensure tight lead handoff and conversion discipline.
- AI & Tech Literacy: A strong understanding of how to market cutting-edge technical propositions (like Azure, Power Platform, or Copilot) alongside the practical ability to use AI tools to accelerate marketing operations.
- Right to Work: Candidates must possess full, unrestricted right to work in the United Kingdom. Please note that visa sponsorship is not available for this position.
Nice-to-Have
- Prior marketing leadership experience specifically within a Microsoft Solutions Partner or IT Managed Services Provider (MSP) environment.
- Direct experience building executive marketing scorecards for board-level reporting.
- Sector-specific marketing experience targeting mid-market businesses or highly regulated industries.
Head of Growth Marketing & Demand Generation - Tech in Manchester employer: Profiles Creative
Join a dynamic team in the heart of London, where creativity meets opportunity in the fast-paced world of film, TV, and streaming marketing. As a Senior Producer, you'll not only lead high-profile campaigns but also benefit from a collaborative work culture that values innovation and mentorship, ensuring your professional growth while working on projects that resonate with audiences globally. With flexible working arrangements and a focus on employee well-being, this is an exceptional place to thrive in your career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth Marketing & Demand Generation - Tech in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Profiles Creative and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Profiles Creative are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Profiles Creative on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Profiles Creative. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth Marketing & Demand Generation - Tech in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Profiles Creative. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Profiles Creative:Show us that you’ve done your homework! In your application, briefly mention what you admire about Profiles Creative’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Profiles Creative
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Profiles Creative will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Profiles Creative, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
