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- Tasks: Lead social media and digital marketing for a luxury brand, driving engagement and growth.
- Company: Join a prestigious client in the ultra-high-net-worth space, known for excellence.
- Benefits: Enjoy flexible working options and opportunities to collaborate with top-tier agencies.
- Why this job: Be part of a dynamic team shaping innovative campaigns in the luxury market.
- Qualifications: 2-3 years in luxury digital marketing; experience with social media strategy is essential.
- Other info: Work closely with creative teams and manage budgets for impactful marketing initiatives.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a passionate Senior Social Media & Digital Marketing Executive to take day-to-day responsibility for the social and digital marketing activity for this luxury client in the UHNW space. You will coordinate all social media and broader digital marketing channels with the support of the Head of Digital & Content, and work with external agencies to manage paid search and paid social media activity to deliver sales and customer growth/retention for the business.
The Role
- Develop and manage a multi-platform social media content strategy across Meta, TikTok, YouTube, X, and LinkedIn.
- Day-to-day social posting and coordinate with internal departments to ensure timely and relevant content delivery.
- Work closely with wider internal creative & content teams to ensure strategy alignment.
- Proactively identify new campaign opportunities, emerging channels, and innovative approaches to drive growth.
- Monitor engagement and interaction data, using insights to shape future campaigns and community growth.
- Manage relationships with digital marketing agencies and direct advertising partners.
- Work closely with the Head of Digital, and wider marketing team to align on strategy and maximise content across digital channels.
- Define and manage budgets across all performance marketing channels.
- A solid understanding of Paid Social & Paid Search.
The Person
- Ideally at least 2-3 years of experience working in "luxury" Social Media or Digital Marketing roles.
- Experience in luxury/retail/travel background highly advantageous.
- Experience creating and implementing social media strategy.
- Demonstrable experience creating captions for organic social media channels and copy for paid media campaigns.
- Experience in managing external agencies to devise strategies and deliver results.
- Experience of budget management.
- Solid understanding of the various tools of performance marketing and analytics and how to leverage these to deliver quality site traffic and deliver sales.
- Technically proficient with experience of digital platforms and systems, e.g. Google Analytics, Facebook Ads Manager, Google Ads, and Microsoft Dynamics.
Luxury Digital Marketing Specialist (Social Media Focus) employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Luxury Digital Marketing Specialist (Social Media Focus)
✨Tip Number 1
Familiarise yourself with the luxury market and its unique nuances. Understanding the specific needs and preferences of UHNW clients will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Showcase your experience with multi-platform social media strategies. Be prepared to discuss specific campaigns you've managed, particularly in luxury sectors, and how they drove engagement and growth.
✨Tip Number 3
Network with professionals in the luxury digital marketing space. Attend industry events or engage on platforms like LinkedIn to connect with others who can provide insights or even referrals for the role.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and social media, especially within the luxury sector. Being knowledgeable about emerging channels and innovative strategies will set you apart from other candidates.
We think you need these skills to ace Luxury Digital Marketing Specialist (Social Media Focus)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in luxury digital marketing and social media. Focus on specific achievements, such as successful campaigns or growth metrics, that demonstrate your expertise in the field.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for luxury brands and your understanding of the UHNW market. Mention specific strategies you've implemented in previous roles that align with the job description.
Showcase Your Social Media Skills: Include examples of your work on various social media platforms. If possible, provide links to campaigns you've managed or content you've created that reflects your ability to engage audiences effectively.
Highlight Analytical Skills: Emphasise your experience with performance marketing tools and analytics. Discuss how you've used data to inform your strategies and improve campaign outcomes, as this is crucial for the role.
How to prepare for a job interview at Profiles Creative
✨Showcase Your Luxury Experience
Make sure to highlight your previous experience in luxury social media or digital marketing roles. Discuss specific campaigns you've worked on and how they contributed to brand growth, especially in the UHNW space.
✨Demonstrate Your Strategic Thinking
Prepare to discuss how you would develop and manage a multi-platform social media content strategy. Be ready to share examples of how you've identified new campaign opportunities and leveraged emerging channels in past roles.
✨Know Your Tools
Familiarise yourself with the digital platforms and tools mentioned in the job description, such as Google Analytics and Facebook Ads Manager. Be prepared to discuss how you've used these tools to drive performance and analyse data for future campaigns.
✨Engagement is Key
Be ready to talk about how you've monitored engagement and interaction data in previous roles. Share insights on how you've used this data to shape future campaigns and foster community growth.
