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- Tasks: Lead social media and digital marketing for a luxury brand, driving engagement and growth.
- Company: Join a prestigious firm in the ultra-high-net-worth space, known for excellence.
- Benefits: Enjoy flexible working options, creative freedom, and opportunities for professional growth.
- Why this job: Be part of an innovative team shaping luxury marketing strategies with real impact.
- Qualifications: 3+ years in luxury digital marketing; expertise in social media strategy and performance analytics.
- Other info: Collaborate with top-tier agencies and internal teams to elevate brand presence.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a passionate Senior Social Media & Digital Marketing Executive to take day-to-day responsibility for the social and digital marketing activity for this luxury client in the UHNW space. You will coordinate all social media and broader digital marketing channels with the support of the Head of Digital & Content, and work with external agencies to manage paid search and paid social media activity to deliver sales and customer growth/retention for the business.
The Role
- Develop and manage a multi-platform social media content strategy across Meta, TikTok, YouTube, X and LinkedIn.
- Day-to-day social posting and coordinate with internal departments to ensure timely and relevant content delivery.
- Work closely with wider internal creative & content teams to ensure strategy alignment.
- Proactively identify new campaign opportunities, emerging channels, and innovative approaches to drive growth.
- Monitor engagement and interaction data, using insights to shape future campaigns and community growth.
- Manage relationships with digital marketing agencies and direct advertising partners.
- Work closely with the Head of Digital, and wider marketing team to align on strategy and maximise content across digital channels.
- Define and manage budgets across all performance marketing channels.
- A solid understanding of Paid Social & Paid Search.
The Person
- Ideally at least 3 years of experience working in "luxury" Social Media or Digital Marketing roles.
- Experience in luxury/retail/travel background highly advantageous.
- Experience creating and implementing social media strategy.
- Demonstrable experience creating captions for organic social media channels and copy for paid media campaigns.
- Experience in managing external agencies to devise strategies and deliver results.
- Experience of budget management.
- Solid understanding of the various tools of performance marketing and analytics and how to leverage these to deliver quality site traffic and deliver sales.
- Technically proficient with experience of digital platforms and systems, e.g. Google Analytics, Facebook Ads Manager, Google Ads, and Microsoft Dynamics.
Luxury Digital Marketing Specialist (Social Media Focus) employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Luxury Digital Marketing Specialist (Social Media Focus)
✨Tip Number 1
Familiarise yourself with the luxury market and its unique nuances. Understanding the specific needs and preferences of UHNW clients will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Showcase your experience with multi-platform social media strategies. Be prepared to discuss specific campaigns you've managed, particularly in luxury sectors, and how they drove engagement and growth.
✨Tip Number 3
Network with professionals in the luxury digital marketing space. Attend industry events or engage on platforms like LinkedIn to connect with potential colleagues or mentors who can provide insights and possibly refer you.
✨Tip Number 4
Stay updated on the latest trends in digital marketing tools and analytics. Being knowledgeable about platforms like Google Analytics and Facebook Ads Manager will not only boost your confidence but also impress potential employers.
We think you need these skills to ace Luxury Digital Marketing Specialist (Social Media Focus)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in luxury digital marketing and social media. Focus on specific achievements, such as successful campaigns or growth metrics, that demonstrate your expertise in the field.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for luxury brands and your understanding of the UHNW market. Mention specific strategies you've implemented in previous roles and how they align with the company's goals.
Showcase Your Social Media Skills: Include links to your professional social media profiles or any campaigns you've managed. Highlight your ability to create engaging content and your familiarity with platforms like Meta, TikTok, and LinkedIn.
Demonstrate Analytical Skills: Mention your experience with tools like Google Analytics and Facebook Ads Manager. Provide examples of how you've used data to inform your marketing strategies and improve campaign performance.
How to prepare for a job interview at Profiles Creative
✨Showcase Your Luxury Experience
Make sure to highlight your previous experience in luxury social media or digital marketing roles. Discuss specific campaigns you've worked on and how they contributed to brand growth, especially in the UHNW space.
✨Demonstrate Your Strategic Thinking
Be prepared to talk about how you develop and manage multi-platform social media strategies. Share examples of how you've identified new campaign opportunities and leveraged insights from engagement data to shape future campaigns.
✨Familiarise Yourself with Tools and Analytics
Since the role requires a solid understanding of performance marketing tools, brush up on your knowledge of Google Analytics, Facebook Ads Manager, and other relevant platforms. Be ready to discuss how you've used these tools to drive traffic and sales.
✨Prepare Questions for the Interviewers
Think of insightful questions to ask about the company's current digital marketing strategies and their expectations for the role. This shows your genuine interest in the position and helps you assess if it's the right fit for you.
