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- Tasks: Lead CRM strategy to boost customer retention and lifetime value in luxury fashion.
- Company: Join a prestigious luxury fashion brand with a focus on innovation.
- Benefits: Competitive salary up to £55k, office-based role, and career growth opportunities.
- Why this job: Make a real impact by personalising customer experiences in a dynamic environment.
- Qualifications: 4+ years in CRM, strong analytical skills, and experience with Klaviyo.
- Other info: Collaborative culture with opportunities to launch exciting loyalty programmes.
The predicted salary is between 39600 - 66000 £ per year.
I am partnered with a luxury fashion brand who are looking for a CRM superstar! You’ll lead the development and delivery of their CRM strategy to drive retention, frequency and customer lifetime value. You’ll take ownership of customer insight, segmentation and reporting, translating data into actionable strategies that bring personalisation to life across all customer touchpoints.
Salary: Up to £55k
Location: Central London HQ / Office based 4 days a week
The Role:
- Develop and implement regular reporting to understand customer behaviour, lifetime value and retention trends.
- Own and evolve customer segmentation strategy.
- Present clear, actionable insights that inform marketing, trading and brand activity.
- Own automated flows and lifecycle programmes.
- Develop the email marketing strategy and calendar, alongside the Marketing Manager.
- Own the day-to-day CRM communications plan.
- Introduce a clear testing framework and performance tracking approach to continuously improve engagement and conversion.
- Monitor industry trends and bring fresh thinking.
- Design, launch and manage a new loyalty or VIP programme.
- Partner cross-functionally to ensure CRM activity supports broader business objectives.
- Establish clear ways of working and scalable processes to build out a best-in-class CRM function.
- Manage a CRM Exec.
The Person:
- Ideally at least 4 years of experience in CRM, ideally within retail or ecommerce.
- Understanding of a HNW / Luxury / international customer base.
- Strong analytical skills with proven experience interpreting customer and campaign data.
- Hands-on experience with Klaviyo.
- Experience building automated flows, lifecycle campaigns and segmentation strategies.
- Demonstrated ability to launch or evolve a loyalty or retention programme.
- Commercially minded with the ability to balance brand and performance objectives.
- A proactive, collaborative and entrepreneurial approach, confident establishing new processes and building from scratch.
Senior CRM Manager - Luxury Fashion in London employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager - Luxury Fashion in London
✨Tip Number 1
Network like a pro! Reach out to people in the luxury fashion industry on LinkedIn or at events. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Showcase your CRM skills in action! If you’ve got a portfolio of successful campaigns or strategies, bring it along to interviews. We want to see how you’ve turned data into results!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how you’d tackle customer segmentation or improve retention rates. We love candidates who can think on their feet and offer fresh ideas.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for CRM superstars like you!
We think you need these skills to ace Senior CRM Manager - Luxury Fashion in London
Some tips for your application 🫡
Show Off Your CRM Skills: Make sure to highlight your experience in CRM, especially if you've worked with luxury brands or in retail. We want to see how you've used data to drive customer engagement and retention, so don’t hold back on those success stories!
Tailor Your Application: Take a moment to customise your CV and cover letter for this role. Use the job description as your guide and sprinkle in relevant keywords that match our needs. This shows us you’re genuinely interested and have done your homework!
Be Data-Driven: Since this role is all about understanding customer behaviour, make sure to include specific examples of how you've used data to inform your strategies. We love numbers, so if you can quantify your achievements, even better!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you get all the updates. Plus, it shows us you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Profiles Creative
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially in the luxury fashion sector. Brush up on your knowledge of customer segmentation, automated flows, and lifecycle campaigns. Being able to discuss specific examples from your past experience will show that you’re not just familiar with the concepts but have successfully implemented them.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in previous roles. Bring examples of reports you've created or insights you've derived that led to improved customer retention or engagement. This will demonstrate your ability to translate data into actionable strategies, which is crucial for this role.
✨Be Ready to Discuss Personalisation
Since personalisation is key in luxury fashion, think about how you’ve tailored CRM communications in the past. Be prepared to share ideas on how you would bring personalisation to life across various customer touchpoints. This shows that you understand the brand's need to connect with high-net-worth individuals.
✨Demonstrate Your Collaborative Spirit
This role requires working cross-functionally, so be ready to talk about how you've partnered with other teams in the past. Share examples of how you’ve collaborated with marketing, trading, or other departments to achieve common goals. Highlighting your proactive and entrepreneurial approach will resonate well with the interviewers.
