At a Glance
- Tasks: Drive digital marketing strategies to generate leads and build brand awareness.
- Company: Award-winning wealth management firm with a hybrid work culture.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a dynamic team focused on innovation and continuous improvement.
- Why this job: Make a real impact in the financial sector while showcasing your creativity.
- Qualifications: 3+ years in digital marketing, preferably in wealth management.
The predicted salary is between 55000 - 65000 £ per year.
Location: London (Hybrid)
This is a fantastic opportunity for an experienced, results-driven Digital Marketing Manager or a Senior Executive ready to step up to take ownership of the digital footprint for this award-winning national Wealth Management firm. You will play a pivotal role in driving organic growth, building brand awareness, and professionally representing the brand. This is not just about engagement metrics; we are looking for a commercially-focused marketer who is excited to be accountable for lead generation, client acquisition targets, and demonstrating a clear return on investment (ROI).
Working in a hybrid setup from our London office, you will manage the marketing budget, craft compelling content tailored to a B2C/prosumer audience, and design seamless user journeys that convert visitors into loyal clients.
Key Responsibilities- Lead Acquisition & Strategy: Own the digital marketing roadmap to generate high-quality leads and new clients, managing the marketing budget, CAC, and overall ROI.
- Content & Copywriting: Translate complex financial planning and investment topics into clear, compliant, and highly engaging copy for social media (Instagram, Facebook, LinkedIn, X) and our website.
- SEO & CRO: Drive qualified organic traffic through robust SEO strategies (including local SEO) and continuously optimise landing pages, forms, and user journeys (CRO) to increase enquiries.
- Multi-Channel Campaigns: Deploy a mix of organic activity and paid digital channels (Google Ads, Paid Social) to build trust and brand awareness.
- Creative Content Creation: Introduce innovative content formats, including videos and webinars, to demystify financial planning and build trust with prospective clients.
- Data & Analytics: Monitor campaign performance using GA4 (UTM tagging, event, and conversion tracking) and build clear reporting dashboards (Data Studio, Power BI, or Excel) for board-level review.
- Marketing Automation: Utilise our CRM and marketing automation platforms (e.g., ClickDimensions / Dynamics) for list segmentation, lead scoring, and campaign attribution.
- Test & Learn: Cultivate a continuous improvement culture by designing, executing, and analysing A/B tests across various digital touchpoints.
- Digital Marketing Experience: Ideally at least 3 years in a Digital Marketing role (B2C/Prosumer/Professional Service).
- Industry Experience: A solid background in the wealth management or investment industry is highly advantageous, with a strong understanding of the regulated FCA financial promotions environment and the long, trust-based sales cycle associated with advice services.
- Commercial Acumen: A proven track record of generating leads and prospective clients, with experience owning a marketing budget and reporting on Customer Acquisition Cost (CAC) and ROI.
- Social Media Expertise: Understanding of B2C/prosumer social platforms (LinkedIn, Instagram, Facebook, X) and social listening tools.
- Technical Marketing Skills: Practical knowledge of SEO, CRO, GA4 (conversion tracking), and paid digital acquisition channels.
- Data-Driven Mindset: Proficiency in compiling and presenting data dashboards (Data Studio, Excel, Power BI) for executive-level decision-making.
- Automation & CRM: Hands-on experience with CRM and marketing automation tools (such as ClickDimensions or Microsoft Dynamics) for segmentation and lead scoring.
- Excellent Communication: Strong copywriter and editor with a test-and-learn attitude and a creative eye for formats like video and web content.
Digital Marketing Manager - Wealth Management in London employer: Profiles Creative
Join a dynamic team in the heart of London, where creativity meets opportunity in the fast-paced world of film, TV, and streaming marketing. As a Senior Producer, you'll not only lead high-profile campaigns but also benefit from a collaborative work culture that values innovation and mentorship, ensuring your professional growth while working on projects that resonate with audiences globally. With flexible working arrangements and a focus on employee well-being, this is an exceptional place to thrive in your career.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager - Wealth Management in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Profiles Creative and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Profiles Creative are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Profiles Creative on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Profiles Creative. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager - Wealth Management in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Profiles Creative. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Profiles Creative:Show us that you’ve done your homework! In your application, briefly mention what you admire about Profiles Creative’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Profiles Creative
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Profiles Creative will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Profiles Creative, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
