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For Companies At a Glance
- Tasks: Drive customer engagement and retention through innovative email and SMS campaigns.
- Company: Fast-growing DTC subscription brand in health and wellness.
- Benefits: Up to ÂŁ45,000 salary, hybrid work, and great perks.
- Other info: Join a dynamic team and enhance your marketing expertise.
- Why this job: Make a real impact on customer relationships and brand growth.
- Qualifications: 1-3 years in CRM or lifecycle marketing, with strong analytical skills.
The predicted salary is between 45000 - 45000 ÂŁ per year.
Join a fast‑growing DTC subscription brand on a mission to build meaningful, long‑term relationships with its customers. With a strong focus on retention and lifecycle marketing, this is an exciting opportunity to play a key role in driving engagement, repeat purchase, and customer lifetime value.
The Role
As CRM & Retention Executive, you’ll support the execution of the brand’s retention strategy across email, SMS and other owned channels. Working closely with the Retention Lead, you’ll take ownership of campaigns, optimise lifecycle journeys and use data to continuously improve performance. This is a hands‑on role within a fast‑paced, scaling environment, ideal for someone looking to deepen their expertise in lifecycle marketing and make a tangible impact on growth and customer experience.
What You’ll Do
- Support the execution of retention and CRM strategy across email, SMS and other owned channels
- Build, manage, and optimise lifecycle journeys including welcome, post‑purchase, replenishment, win‑back and loyalty
- Own weekly campaign setup, QA and deployment within Klaviyo
- Continuously test and optimise messaging, creative, timing and offers to improve engagement
- Analyse performance, report on KPIs and surface actionable insights alongside the Retention Lead
- Collaborate with Brand, Creative, Customer Experience and Operations teams to deliver a consistent customer‑first experience
- Support subscription growth and churn reduction initiatives
- Stay up to date with CRM, retention, and DTC best practices, bringing fresh ideas to the team
About You
- 1–3 years’ experience in retention, CRM or lifecycle marketing (DTC subscription or eCommerce experience a plus)
- Hands‑on experience with email and SMS platforms (Klaviyo preferred)
- Strong analytical skills with confidence working with data, dashboards and reporting
- A test‑and‑learn mindset with a genuine interest in customer behaviour
- Highly organised with strong attention to detail
- Comfortable working in a fast‑paced, scale‑up environment
- Passion for consumer brands and building meaningful customer relationships
CRM & Retention Executive in London employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Retention Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in CRM and retention. This will help you stand out and demonstrate your hands-on experience to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its retention strategies. Be ready to discuss how you can contribute to their goals and bring fresh ideas to the table. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our mission. Plus, it’s a great way to ensure your application gets noticed.
We think you need these skills to ace CRM & Retention Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM & Retention Executive. Highlight your experience in retention, CRM, and lifecycle marketing, especially if you've worked with DTC brands before. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for customer relationships and how you can contribute to our retention strategy. Be sure to mention any hands-on experience with platforms like Klaviyo, as that’s a big plus for us.
Show Off Your Analytical Skills: Since this role involves analysing performance and reporting on KPIs, don’t shy away from showcasing your analytical prowess. Include examples of how you've used data to drive decisions or improve campaigns in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Profiles Creative
✨Know Your CRM Tools
Make sure you’re familiar with Klaviyo and any other CRM tools mentioned in the job description. Brush up on how to set up campaigns, manage lifecycle journeys, and analyse performance metrics. Being able to discuss your hands-on experience with these tools will show that you’re ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you’ve analysed campaign performance and what insights you derived from it. This will demonstrate your strong analytical skills and your ability to optimise strategies based on data.
✨Demonstrate a Customer-First Mindset
Since this role focuses on building meaningful relationships with customers, be ready to share your thoughts on customer behaviour and retention strategies. Discuss any previous experiences where you’ve successfully engaged customers or improved their journey, showing that you truly understand the importance of a customer-first approach.
✨Stay Updated on Industry Trends
Research the latest trends in CRM and DTC subscription models. Be prepared to share fresh ideas or best practices you’ve come across. This shows your passion for the industry and your commitment to bringing innovative solutions to the team.