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For Companies Profiles Creative is seeking a CRM & Retention Executive to join their growing DTC subscription brand in London. This hybrid role focuses on enhancing customer relationships and driving retention strategies.
Responsibilities include:
- Campaign management across email and SMS
- Data analysis
- Optimizing customer journeys
Ideal candidates will have 1-3 years of experience in lifecycle marketing and hands-on familiarity with Klaviyo. Join a fast-paced team passionate about consumer brands and customer value.
Lifecycle Marketing Specialist — CRM & Retention employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
How to prepare for a job interview at Profiles Creative
✨Know Your CRM Tools
Make sure you’re well-versed in Klaviyo and any other CRM tools mentioned in the job description. Brush up on your experience with these platforms, as you might be asked to discuss specific campaigns you've managed or how you've used data analysis to drive retention strategies.
✨Showcase Your Campaign Management Skills
Prepare examples of successful email and SMS campaigns you've executed. Be ready to explain your thought process behind each campaign, including how you optimised customer journeys and what metrics you used to measure success.
✨Understand the Brand's Voice
Research Profiles Creative and their DTC subscription brand thoroughly. Familiarise yourself with their marketing style and customer engagement strategies. This will help you demonstrate your passion for consumer brands and show how you can contribute to enhancing customer relationships.
✨Prepare for Data-Driven Questions
Since the role involves data analysis, expect questions that assess your analytical skills. Think about how you’ve used data to inform your marketing decisions in the past. Be prepared to discuss specific metrics you track and how they impact retention strategies.