At a Glance
- Tasks: Lead digital marketing strategies and manage Hubspot migration for a dynamic tech company.
- Company: Innovative reseller of broadcast and content creation technology in the UK.
- Benefits: Competitive salary up to £80,000, hybrid work, and excellent benefits.
- Other info: Opportunity to lead a team and drive growth in a fast-paced environment.
- Why this job: Join a collaborative team and make a real impact in digital marketing.
- Qualifications: Extensive B2B/B2C digital marketing experience and Hubspot expertise required.
The predicted salary is between 80000 - 80000 € per year.
We are seeking a dynamic, strategic, and results-driven Head of Digital Marketing to work for one of the most innovative and collaborative resellers of broadcast, production and content creation technology in the UK. We are looking for a hands-on leader to report directly to the Marketing Director, and collaborate closely with internal stakeholders to craft and execute digital marketing strategies that align with overall vision. CRM & social media strategy & development is a large focus for this role – managing a recent migration to Hubspot – so experience with this platform is needed for this role. This is a hybrid role (3-4 days in London) offering a basic salary of up to £80,000 + excellent benefits.
The Role
- Develop and implement strategic digital marketing plans to drive customer engagement, growth and expand market presence while keeping an eye on the bigger picture.
- Set and lead the CRM platform strategy and migration to Hubspot.
- Work with the Marketing Director to allocate budgets for a variety of channels (Paid & Organic Social, Email, Website).
- Work closely with Content & Creative to promote a “digital first” content strategy.
- Manage a team of Digital & Content Execs.
- Lead contract negotiations with external suppliers and agencies when needed.
- Lead the business development team, fostering a collaborative and results-oriented environment.
- Oversee the entire sales cycle, from lead generation to closing deals, ensuring targets are met or exceeded.
- Monitor and analyse key performance indicators (KPIs) to guide decision-making.
- Ensure that growth strategies align with the company’s quality and brand integrity commitment.
- Collaborate with Sales and all the front-line teams to ensure a seamless cross-functional customer experience.
The Person
- Extensive experience in a senior B2B or B2C Digital Marketing leadership role from a relevant industry.
- CRM experience using Hubspot.
- Social Media strategy and execution experience (Organic & Paid).
- Ability to strategise across all digital marketing channels.
- Ability to set and justify budgets for all channels.
- Confident creating and presenting strategic plans to C-Suite.
- A strategic thinker who can balance ambitious growth plans with maintaining the highest standards of quality and integrity.
- Strong communication and presentation skills.
- A warm, diligent, and driven leader, a people person – known for achieving success through teamwork and collaboration.
Head of Digital Marketing - Hubspot Expertise employer: Profiles Creative
Join a forward-thinking and innovative company that values collaboration and creativity in the heart of London. As the Head of Digital Marketing, you will benefit from a supportive work culture that prioritises employee growth and development, alongside a competitive salary and excellent benefits. With a focus on strategic digital marketing and a hands-on leadership approach, this role offers a unique opportunity to make a significant impact in a dynamic industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing - Hubspot Expertise
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. We can’t stress enough how important it is to make those personal connections that could lead to job opportunities.
✨Tip Number 2
Show off your Hubspot skills! If you’ve got experience with this platform, make sure to highlight it in conversations. We recommend preparing some examples of how you’ve successfully used Hubspot in past roles to drive results.
✨Tip Number 3
Be ready for interviews by practising your pitch. We suggest crafting a compelling story about your career journey, focusing on your digital marketing achievements and leadership style. This will help you stand out as a hands-on leader who can drive results.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us. Don’t miss out on the chance to showcase your passion for the role!
We think you need these skills to ace Head of Digital Marketing - Hubspot Expertise
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your Hubspot expertise and any relevant digital marketing achievements to catch our eye!
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for the Head of Digital Marketing role. Share specific examples of your past successes and how they align with our vision and goals.
Showcase Your Strategic Thinking:In your application, demonstrate your ability to think strategically about digital marketing. We want to see how you can develop and implement plans that drive customer engagement and growth.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Profiles Creative
✨Know Your HubSpot Inside Out
Since this role heavily focuses on HubSpot, make sure you brush up on your knowledge of the platform. Be ready to discuss your past experiences with HubSpot, including any specific campaigns you've managed or strategies you've implemented. This will show that you're not just familiar with the tool, but that you can leverage it effectively.
✨Showcase Your Strategic Thinking
Prepare to discuss how you've developed and executed digital marketing strategies in previous roles. Think about specific examples where your strategic decisions led to measurable results. This will demonstrate your ability to think big while keeping an eye on the details, which is crucial for this position.
✨Highlight Your Leadership Skills
As a hands-on leader, it's important to convey your leadership style. Share examples of how you've successfully managed teams, fostered collaboration, and achieved results through teamwork. This will help the interviewers see you as a warm and driven leader who can inspire others.
✨Prepare for Budget Discussions
Since you'll be responsible for allocating budgets across various channels, be prepared to discuss your experience with budget management. Bring examples of how you've justified spending in the past and how you’ve measured the ROI of your marketing initiatives. This will show that you can handle the financial aspects of the role confidently.
