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For Companies At a Glance
- Tasks: Lead digital marketing strategies and manage a team to drive customer engagement.
- Company: Innovative reseller of production and content creation technology in the UK.
- Benefits: Competitive salary up to ÂŁ75,000 plus excellent benefits and hybrid working.
- Why this job: Join a dynamic team and make a real impact in the tech industry.
- Qualifications: Extensive experience in B2B/B2C digital marketing and CRM expertise with Hubspot.
- Other info: Collaborative environment with opportunities for professional growth.
The predicted salary is between 54000 - 84000 ÂŁ per year.
We are seeking a dynamic, strategic, and results-driven Head of Digital Marketing to work for one of the most innovative and collaborative resellers of production and content creation technology in the UK. We are looking for a hands-on leader to report directly to the Marketing Director, and collaborate closely with internal stakeholders to craft and execute digital marketing strategies that align with overall vision. CRM & social media strategy & development is a large focus for this role – managing a recent migration to Hubspot – so experience with this platform is needed for this role. This is a hybrid role (London/Brentford) offering a basic salary of up to £75,000 + excellent benefits.
The Role
- Develop and implement strategic digital marketing plans to drive customer engagement, growth and expand market presence while keeping an eye on the bigger picture.
- Set and lead the CRM platform strategy and migration to Hubspot.
- Work with the Marketing Director to allocate budgets for a variety of channels (Paid & Organic Social, Email, Website).
- Work closely with Content & Creative to promote a “digital first” content strategy.
- Manage a team of Digital & Content Execs.
- Lead contract negotiations with external suppliers and agencies when needed.
- Lead the business development team, fostering a collaborative and results-oriented environment.
- Oversee the entire sales cycle, from lead generation to closing deals, ensuring targets are met or exceeded.
- Monitor and analyse key performance indicators (KPIs) to guide decision-making.
- Ensure that growth strategies align with the company’s quality and brand integrity commitment.
- Collaborate with Sales and all the front-line teams to ensure a seamless cross-functional customer experience.
The Person
- Extensive experience in a senior B2B or B2C Digital Marketing leadership role from a relevant industry.
- CRM experience using Hubspot.
- Social Media strategy and execution experience (Organic & Paid).
- Ability to strategize across all digital marketing channels.
- Ability to set and justify budgets for all channels.
- Confident creating and presenting strategic plans to C-Suite.
- A strategic thinker who can balance ambitious growth plans with maintaining the highest standards of quality and integrity.
- Strong communication and presentation skills.
- A warm, diligent, and driven leader, a people person - known for achieving success through teamwork and collaboration.
Head of Digital Marketing - B2B/Prosumer Electronics employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing - B2B/Prosumer Electronics
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects, especially those involving Hubspot. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and strategies. Bring fresh ideas to the table that align with their vision – it shows you're proactive and genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are keen to join us directly!
We think you need these skills to ace Head of Digital Marketing - B2B/Prosumer Electronics
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Digital Marketing role. Highlight your CRM experience, especially with Hubspot, and any successful digital marketing strategies you've implemented.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this position. Share specific examples of how you've driven customer engagement and growth in previous roles, and don’t forget to mention your leadership style!
Showcase Your Strategic Thinking: In your application, demonstrate your ability to think strategically about digital marketing. Discuss how you’ve balanced ambitious growth plans with maintaining quality and integrity in past projects.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Profiles Creative
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and strategies in digital marketing, especially in B2B and prosumer electronics. Be ready to discuss your previous experiences with CRM platforms like Hubspot and how you've successfully implemented digital marketing strategies.
✨Showcase Your Leadership Skills
As a hands-on leader, it's crucial to demonstrate your ability to manage teams effectively. Prepare examples of how you've led teams in the past, particularly in a collaborative environment, and be ready to discuss how you foster teamwork and drive results.
✨Be Data-Driven
Since monitoring KPIs is key for this role, come prepared with examples of how you've used data to inform your marketing decisions. Discuss specific metrics you've tracked and how they influenced your strategies, showing that you're not just creative but also analytical.
✨Prepare for Strategic Discussions
Expect to present your strategic vision for digital marketing. Think about how you would allocate budgets across various channels and be ready to justify your choices. Practise articulating your ideas clearly and confidently, as you'll need to impress not just the Marketing Director but potentially C-Suite executives too.